is a French company which owns the high-fashion

apparels and accessories producer

Didot taken from french printing, serif , highly variable

stroke width, or contrast, the font is strong an clear

icons :

index:

denotation:

charlize theron, logo

copy speaks about the product, glamour

charlize theron, diamond studded black watch, blonde

curly hair, black background, black satin over coat,

semi nude, hand crossed across the body

connotation:

analysis:

minimalistic, luxury, show off, bold, elegant, sensual,

proactive, sexy, passionate

good, strong, active

1

name

2

3

13 2

strata: veins: three three

connotation:

analysis:

seductive, glamourous, daring, confident, aroma,

harmony, contemporary, coming out of scented

water, playful

good, strong, active

name

icons :

index:

denotation:

charlize theron, j’dore perfume bottle, logo

golden color in typeface, copy speaks for the

product

charlize theron, perfume bottle, golden water and black

background, wearing an alter embroidered with golden

sequins, walking through the water

1

2

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4

5

51234 6

strata: veins: five six

icons :

index:

denotation:

jude law, dior perfume bottle, logo

typeface is subtle, sporty

jude law, dior perfume bottle, blue clear sky, red speed boat,

sea water, girl with the hat standing on the clean white deck,

jude law holding his coat at his shoulder

connotation :

analysis:

sunny day, chilling out in summer, jude law has

formal yet casual attitude, bit flirtatious, romance,

relaxed mood

good, strong, active

name

1

2

4

5

3

17864352

strata: veins: five eight

icon :

index:

denotation :

dior logo

copy speaks about season

skinny model, brown hair, wearing a red lustrous red lipstick

and nail polish, striking makeup, backless golden dress with

beads, huge golden ring, dark background

connotation:

analysis:

trendy, fashionable, hot and seductive, dominant,

youthful, radiant, bright and luxurious

good, weak, passive

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2

3

123 4

strata: veins: three four

name

icons :

index:

denotation :

marion cortillard, dior handbag, logo

copy speaks about icon and the place

marion cortillard, gray handbag, straight dark

brown hair, twilight, backdrop of london

signs

connotation:

analysis:

luxury, mysterious, gorgeous, secretive, soothing,

essence of romance, elegance

good, strong, active

name

2

3

4

12345 6

strata: veins: four six

1

icons:

index:

denotation:

marion cortillard, dior handbag, logo

bold typeface of the logo stands out

marion cortillard, red handbag, table, draperies, glass

window, folded elbow, purple dress, blurred backdrop

of moscow

connotation:

analysis:

luxury, relaxed, attitude, dignity, royal, bold,

high status, superior

good, strong, active

1

2

3

4

5

152346

name

strata: veins: five six

name

icons :

index:

denotation :

marion cortillard, dior handbag, logo

copy speaks about icon and the place

marion cortillard, black handbag, black folded hair,

mirror, touching her skin, wooden table with a black

chair behind, notebooks, dark wall, wearing a backless

red dress, sunglasses kept on the black leather wallet

connotation :

analysis:

glamourous, dreamy, going for party or a date, adoring

her beauty, fantasy, classy, sensual

good, weak , active

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2

5

4

3

1 2

6

3 46 5

strata: veins: six seven

7

icons :

index:

denotation :

brand logo

copy sleek and simple and speaks about the product

model with long brown straight shiny hair, wearing

diamond studded rings and ear rings

connotation:

analysis:

jewelry is inspired by natural flowers, minimal,

expensive, strong and multicolored, intense look, sense

of possession and showing off

good, strong, active

2

name1

3

4

1 2 3

strata: veins: four three

icon :

denotation :

brand logo

model with long brown hair, wearing sunglasses, furry

black jacket, faded blue background

analysis:

connotation :

cool, youthful, attractive, ready for cold and chilly

winter, vigorous and playful look, trendy

good, strong, active

1

2

3

1 2 3 4

strata: veins: three four

name

12

3

4

5

12 3 4

strata: veins: three four

connotation:

analysis:

love and romance, lipstick is glossy and youthful,

enhances the beauty of woman, in dark background

lipstick standsout

good, strong, active

icons :

index:

denotation :

monica bellucci, lipstick,brand logo

copy is red bold, speaks about the product

straight long dark hair, open red lips, lipstick, rose

petals, black netted jacket