1. Precedents Finance Forum 2012 Integration or isolation? The digital landscape for UK financial servicesMay 2012Digital Finance Forum 2012

2. Today Presentations8.20 - 9.15Introduction, Rich media, Blogging and Social NetworksCoffee Presentations9.30 - 10.00Mobile, Website innovation Breakout discussions 10.00 - 11.304 x 15 minutes (musical chairs) Effective digital strategy 11.30 - 12.00 Wrap up12.00Digital Finance Forum 2012#PrecSem 3. Are youawake?Digital Finance Forum 2012 #PrecSem 4. Do you want to leave yet?Digital Finance Forum 2012 #PrecSem 5. Who are Precedent?Mark Sherwin Commercial Director 6. 80 experts strategy & research branding & communications user centred designdevelopment & hosting digital marketingDigital Finance Forum 2012 #PrecSem 7. 5 sectorsfinancial services membership organisationsthird sectoreducationhealthDigital Finance Forum 2012 #PrecSem 8. 5 officesLondon EdinburghCardiff MelbournePerthDigital Finance Forum 2012 #PrecSem 9. 22 years experiencequality stabilityloyalty resultsDigital Finance Forum 2012 #PrecSem 10. Digital Finance Forum 2012 #PrecSem 11. Digital Finance Forum 2012 #PrecSem 12. Digital Finance Forum 2012 #PrecSem 13. MEANINGFUL IDEASINTELLIGENTLY DELIVERED#PrecSemDigital Finance Forum 2012 #PrecSem 14. Our researchAdrian Porter Head of Strategic Research 15. 1998 - 2000Digital Finance Forum 2012 #PrecSem 16. 2001-2006Digital Finance Forum 2012 #PrecSem 17. 2007-2008Digital Finance Forum 2012 #PrecSem 18. 2008-2010Digital Finance Forum 2012 #PrecSem 19. 2010-2011Digital Finance Forum 2012 #PrecSem 20. 2011Digital Finance Forum 2012 #PrecSem 21. 2012Digital Finance Forum 2012 #PrecSem 22. 50 finance sectorcompaniesTheir use ofdigital channelsDigital Finance Forum 2012 #PrecSem 23. Banks x10Building Societies x10Asset Managers x10Insurers, Life and Pensions x10Online only Financial Services x10 Digital Finance Forum 2012 #PrecSem 24. Qualitative and quantitativeWhos using what, for what?Is it integrated and meaningful?What is best practice? Digital Finance Forum 2012 #PrecSem 25. Digital Finance Forum 2012 #PrecSem 26. ...Digital Finance Forum 2012 #PrecSem 27. Digital Finance Forum 2012 #PrecSem 28. Of course, the Web is catching on,particularly in the financial service sector.Yet, many corporations, still haventunderstood the opportunities that lie in sales,marketing and customer services in fact inalmost every area of their activitiesAdrian Porter - Porter Research - 1998Digital Finance Forum 2012 #PrecSem 29. Integration orisolation?Digital Finance Forum 2012 #PrecSem 30. Integratedchannels?Digital Finance Forum 2012 #PrecSem 31. Integratedteams?Digital Finance Forum 2012 #PrecSem 32. 1.Rich mediaMark Russell Consultant 33. Digital Finance Forum 2012 #PrecSem 34. What are they using it for? How well is it integrated? Is it working? What can we learn?Digital Finance Forum 2012 #PrecSem 35. Digital Finance Forum 2012 #PrecSem 36. Digital Finance Forum 2012 #PrecSem 37. Discussion pointsThe corporate video is dead.Timeliness and relevance is far more important thanproduction values.Viral video is not a realistic campaign strategy forfinance companies.Digital Finance Forum 2012 #PrecSem 38. 2. Social Media & BloggingDarren Amer - Consultant 39. What Why HowDigital Finance Forum 2012 #PrecSem 40. first direct doesnt hirebankers, says its Head of PublicRelations, Amanda Brown, Fromthe beginning, we wanted greatcommunicators who could betaught how to bank. 41. What Why HowDigital Finance Forum 2012 #PrecSem 42. MarketingDrive trafficRaise brand awarenessCost savingDigital Finance Forum 2012 #PrecSem 43. CommunicationsConversationsCommunityDigital Finance Forum 2012 #PrecSem 44. clearingandsettlement.blogspot.com 45. Trust 46. Transparency Explains your actions Garner feedback Passionate/credible WillingnessDigital Finance Forum 2012 #PrecSem 47. "Shooting in progress in Oxford Circus? What?" @TreborFlow "Gun alert on oxford circus right now? is it true?" @HannahLisaGreen Gunman loose in Oxford Circus? @StephAldrich PLEASE RETWEET - Police say incident on Oxford Circus/ St is a rumour started by someone.... #Idiot @jamie_shepherdDigital Finance Forum 2012 #PrecSem 48. compliance friendly way for financial professionals to actively join the dialogue. Wedbush hopes to humanize and avoid industry-standard canned responsesDigital Finance Forum 2012 #PrecSem 49. Digital Finance Forum 2012 #PrecSem84 50. Digital Finance Forum 2012 #PrecSem85 51. Digital Finance Forum 2012 #PrecSem86 52. Digital Finance Forum 2012 #PrecSem87 53. Digital Finance Forum 2012 #PrecSem 54. Digital Finance Forum 2012 #PrecSem 55. Digital Finance Forum 2012 #PrecSem 56. What Why HowDigital Finance Forum 2012 #PrecSem 57. Be Personal (Use your own voice) Publish visual content on Facebook the status is dead! Know your audience (#) Focused (whats really important) Zzzzzzzzz....... Interesting, useful & timely Blogs should be quick to read (400 1,000 words) Enable a community (Question, listen & interact) Through all your media Make your cover photo on Facebook stand out and say something On Facebook add calls to action in the tabsDigital Finance Forum 2012#PrecSem 58. Discussion pointsCurating your competitors content is a good way tomaintain a valued advantageIt is appropriate for financial services firms to engageaudiences on FacebookNiche/Boutique social networks will become morerelevant than mainstream networksDigital Finance Forum 2012 #PrecSem 59. Today Presentations8.20 9.15Introduction, Rich media, Blogging and Social NetworksCoffee Presentations9.30 - 10.00Mobile, Website innovation Breakout discussions 10.00 - 11.304 x 15 minutes (musical chairs) Effective digital strategy 11.30 - 12.00 Wrap up12.00Digital Finance Forum 2012#PrecSem