Seminar 2c tencent group (vinitaly)
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Transcript of Seminar 2c tencent group (vinitaly)
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DIGITAL MEDIA TECHNOLOGY & WINE SERIES
SOCIAL MEDIA MARKETING & WINE (Tencent)
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#vinitaly2013 @vinitalytour
@steviekim222
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• Alfonso Cevola, Corporate Director Fine Wine at Glazer’s & 2012 Wine Blog Awards Winner
• Alder Yarrow, Founder of Vinography• Leos Tian, Director of New Food Magazine• Gong Dan, Senior Editor of Sh.QQ.com• Marcello Albergoni, Sales Director Talent Solutions, LinkedIn Italy
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Tencent
= No.1 in China
one step online lifestyle services Tencent group
04/12/23
Source : Yahoo Finance in 2012,5.31
(Unit: USD Billion)
Internet company market capitalization rankings
•Founded in November 1998
•Stock Exchange in Hong Kong 2004
•Branches all around the world 20000staffs
•one-step online lifestyle services profoundly influenced
TencentNo.1in China&No.4 in the world internet company
04/12/23
QQ We chat
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QQ IM
More than IM
Link to wine business
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QQIM | the world's largest online community largest online community at the time.
2012, 784 million active user accounts
approximately 157 million users online
Each QQ users have at least 70 friends, QQ dialogue over 8 billion times a day.
QQIM | Cooperation with nokia
QQ IM Conversation window
QQ IM Main Page
How many users changed their qq skin :
7,635,960The Nokia “red cloud”qq skin activities
wechatwechat
■■ User QTY 300 million 20 countries high-end users
■ Link to Wine business
LINK to Winebusiness
以手机通讯录为核心,打通QQ关系链、微博关系链、邮箱关系链、朋友关系链。
own followers broadcast
(one-to-many) imformation
Directional push
Cooperation with Chevrolet
•QR CORDQR CORD
scanscan
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Other main products
www.qq.com
用户总览
频道日均流量( 万 )
首页日均流量( 万 )
日均用户数(万) 217,955 4,856 15,712
Page View:
2.17billion
*Source : iUserTracker *Source :腾讯 2011Q3 财报
Tencent weibo
425 million registered users active users 170 million, active accounts : 68 million
Tencent videoMonthly amount of video playback:2.3billionMonthly user to override:90million
Mobile QQIM Mobile www.qq.com
70% of China Mobile GPRS traffic from Tencent wireless service.
Mobile QQ browser Mobile tencent weibo
Source: 腾讯内部 2011 年 8 月统计数据
Mobile| We are China largest mobile service provider
All products has mobile equivalents/applications
04/12/23