SEMESTER VIPAPER - 4CONSUMER BEHAVIOUR AND MARKET RESEARCH (HONS.)

Short Type Question

Consumer behaviour is based on principles 'borrowed' from other disciplines. Name such disciples and state briefly how they contribute to the study of consumer behavior.

Mention THREE ways in which understanding of Consumer behaviour can help the marketer in designing effective marketing strategies.

Indicate how branding acts as one of the best tools for consumer learning.

"Every consumer is unique, and any study that concentrates on the average consumer is meaningless” Comment.

Soft drink marketer spend about $400 million on television advertising each year. From a consumer behavior perspective, why it is important.

What is cross cultural consumer Behaviour? What are its implications'?

Articulate the points of distinction between marketing research and market research.

Illustrate with examples:-Geographic SegmentationDemographic SegmentationPsychological SegmentationSocio Cultural SegmentationUse related SegmentationBenefit Segmentation

State the points of distinction between marketing research and market research.

Indicate how branding acts as one of the best tools for consumer learning.

Write short notes on the following:

Primary ResearchQualitative ResearchSecondary ResearchQuantitative Research

12. Write brief notes on any two of the following:Nominal ScaleOrdinal Scale Internal ScaleRatio Scale

13. Discuss the importance of ethics in marketing.

Medium Type Question

Examine the various implications of perception on consumer behaviour with illustrations

Draw Maslow’s need triangle and explain the hierarchy of needs.Write short notes on the following:Dynamics of husband-wife decision makingExpanding role of children in family decision making.

Who is an opinion leader? Examine the role played by opinion leaders in Consumer behaviour?

Describe the process of learning. Briefly explain how the theory of' Classical

Conditioning' is applied by the companies to promote their products.

Define Consumer Behaviour, and state its relevance in marketing decision making.

"An individual's family plays a prominent role in influencing his buying behaviour" — Discuss with suitable example

Examine the various implications of perception on consumer behaviour with illustrations

Discuss the connotation of the term 'attitude' in Consumer Behaviour. Why aremarketing decision makers evolving all marketing activities keeping consumer attitudein mind?

Define market segmentation. How does the Indian market represent an excellentexample of adopting the market segmentation strategy by the marketer?

Write notes on the application of consumer behaviour in the context of:Market opportunity analysisTarget market selectionMarketing mix determination.

"Marketing research helps marketing managers to solve marketing problems" . -In the light of the above statement highlight the importance of marketing research with practical examples.

Outline the major steps involved in the marketing research process.

Elucidate the various stages in the consumer diffusion process for new products with an appropriate example.

"Marketers have observed that social classes and culture show distinct product and brand preferences". In this context, explain the importance .of culture and social classes on Consumer Behaviour. Provide examples to substantiate your views.

Outline the different decision stages involved in buying behaviour. Do you think consumers may skip one or more of these stages.

Detail the simplified model of consumers buying behaviour with a diagram.

Critically analyse the major techniques employed in undertaking marketing research with examples.