Semester Project Idea Emma Schiekofer. Dog Park Shuttle – The ‘Bark Bus’ The Need Families...
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Transcript of Semester Project Idea Emma Schiekofer. Dog Park Shuttle – The ‘Bark Bus’ The Need Families...
Dog Park Shuttle – The ‘Bark Bus’
The Need Families with two working parents don’t have enough time to take
their dogs for a walk/ dogs are left at home alone all day
Addressing the Need A service shuttle that transports dogs from their home to the dog
park
What the ‘Bark Bus’ will provide Someone to come and pick up your dog and take them to the dog
park; Supervise them for a couple of hours and then wash their paws so they are delivered back home clean.
The Need
Problem – A lot of parents don’t have time to take their dogs out throughout the whole day
Dogs should be taken out at least 4 times a day As you get up in the morning; around lunch time; in late
afternoon/early evening, and; at the end of the day just before you go to bed.
Kids don’t get home from school until 3 and usually take dogs on short walks
Facts about Dogs
70-80 million dogs are owned in the United States
Approximately 37-47% of all households in the United States have a dog
(ASPCA)
The Brand
A company who genuinely loves dogs and who will be there when you can’t be Loyal and dependable Wants happy dogs to stay healthy
Services the ‘Bark Bus’ will provide
Picks up dog from home
Walks them to the bus with the leash
Only takes 4 dogs at a time They have to be at least 4 months old Neutered Neighbors can sign up together
Drives them to dog park
Lets them into the park
Supervises them
Treat after playtime
Drops them off with clean paws
Things I need to figure out
Process of getting dog approved
Process of Drivers/caretakers getting hired
Rules and regulations
Membership options
Visually Creating the Brand Logo
A car wrap – goes on all the shuttles
A website
People can pick their own shuttle driver who best fits their dogs needs (like care.com) (people feel safer picking who is allowed to come in their house)
People can pick a shuttle package that works around their schedule (daily, weekly, monthly)
Social Media Accounts (Instagram, Twitter, Snapchat, FB)