Semantic Technologies: What is in it for the (unhappy) CMS customers ?
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Semantic TechnologiesWhat is in it for the (unhappy) CMS customers?Janus Boye @[email protected]
The international communityfor web and intranet professionals
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Based in Aarhus, Denmark
Almost 400 customers, including Amnesty, Cancer Research UK, Environment Agency UK, EUMETSAT, European Commission, European Patent Office, Federal Reserve Bank of New York, GDF SUEZ, Lloyds Bank, Lund University, Medtronic, Merck, National Geographic Society, NYK Europe, OMV, Oxfam, Shell, Siemens, Swarovski, SWIFT, Unilever, UNHCR, Wienerberger
Local and international groups
2 conferences a year in Aarhus + Philadelphia
Advisory engagements, eg. on digital strategy, vendor selection
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World’s 10 largest cities with a female mayor?
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Keep going!
“everything feels like a failure in the middle.”
- unknown (soldier)
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10 years of progress
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CMS Customer Agenda 2001
Personalization
Mobile
Open source
Portals
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CMS Customer Agenda 2011
Social media
Mobile
Engagement
Analytics
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“The nice thing about standards is that there are so many of them to choose from”- Andrew S. Tanenbaum
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2 trends
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1) Content explosion
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2) Losing control
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4 things you can do
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1) Learn more
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2) Move towards a CM culture
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Case: BBC
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3) Beyond Web 2.0
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4) Enter
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4 predictions for a better digital future
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Flying cars
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1) New relationships
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2) Digital productivity
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3) Data as the new platform
and social is the intelligence
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A final quote and a few words
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“People don’t want a drill machine, they want a hole in the wall”- Philip Kotler
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See you next time
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http://aarhus11.jboye.com/
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The international communityfor web and intranet professionals
Questions?