SEMA Social Media Overload Presentation

19
7 Best Practices for Online Reputation Management

Transcript of SEMA Social Media Overload Presentation

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7 Best Practices for Online Reputation Management

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Best Practice #1Better to have

complaints on a site you control than one you

don’t.

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Best Practice #2Be active on the

sites your prospects and customers frequent most.

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#3 Get Comfortable with Google+ Local Business

• Critical SEO Factor • Trusted more than

Websites• People make buying

decisions based on reviews

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Best Practice #4People are more motivated when

they’re unhappy than when they’re happy.

Be proactive in getting testimonials.

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• Timing is everything• Never let a verbal

testimonial go unwritten

• Guide them to your preferred platform

Be Proactive in getting POSITIVE Reviews

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Best Practice #5You can turn a

critic into a champion.

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Some are Just Rotten

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Best Practice #6Don’t be

defensive. They might just be

looking for a fight.

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Best Practice #7Let your customers

become your salesforce

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• Instagram / Twitter/ Facebook

• Your store should be a virtual showroom

• Turn a thank you into a post.

• crowdsigns.com

Encourage social media postings

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ABCT

Failure = when a customer is genuinely happy and you’re the only one that knows about it.

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In Summary! • Keep them on sites you control!

• Be proactive in the areas they hangout!

• Encourage happy customers to write reviews.

• Be empathetic and turn critics into champions!

• Ignore the crazy people!

• Highlight testimonials on social media.

• Never let a thank you go unheard!

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Thank you! • www.ebootcamp.com

[email protected]

• 248-388-9788

• Signed copy of book - $20 (cash/credit)