SEM1 1.03A - Professional Development

• PE - Acquire information about the Sport & Event Industry to aid in Career Choices

• PI – Explain career opportunities in sport/event marketing

Define: Entertainment Marketing

• The use of entertainment to develop, promote, price and distribute goods and services to satisfy the wants and needs of customers.

Define: Event Marketing• Designing and developing a live-themed

activity, occasion, display or exhibit– a sports game, music festival, or concert – promote a product, cause, or organization.

• Produced and consumed at the same time • Unique experience: for each participant or spectator

Distinguish between Sport Marketing and Event Marketing.

• Sports Marketing: • the involvement of sports to develop, promote and distribute

goods and/or services to satisfy the needs and wants of consumers

• Entertainment Marketing: • involves entertainment to develop, promote, and distribute goods

and/or services to satisfy the wants and needs of customers.• Event Marketing: • the designing or developing a “live” themed activity, occasion,

display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.

Sports Marketing

TeamsGames

Athletes

EquipmentLicensed Merchandise

Sports ServicesColleges

Professional

High School

Amateurvenues

Leagues

Event Marketing

GamesConcerts

Movie Premiers

Book Signings

Plays

Operas

Movies

Fundraisers

Charity Events Musicals

Record ReleasesVideo Game Premiers

Grand Openings

Awards ShowsTournaments

Celebrity Appearances

Restaurant Openings

Clubs Celebrations

Parties

Weddings

Birthdays

Graduations

Retirements

Sporting EventsState Fair

Comparing Sports & Event Marketing

Similarities

• Many different types of jobs

• Employees with a variety of skills and interests

• Use of Social media

Differences

• Event Marketing has broader scope

• More job opportunities in Event Marketing

• Event Marketing focuses more of business and corporate sponsorships

Identify Types of Businesses that offer Careers in Sports/Event Marketing

• Teams (College, Professional, Amateur)

• Venues (Coordination & Sales)• Sports Agencies• Parks & Rec Departments• Private Businesses• Sporting Goods Industry (Retail,

Sales, B2B)• Technology (Websites, Apps,

Research)• Media (Radio, TV)• News Industry• Event Planning

• Fitness Industry• Agents• Marketing (Marketing

Research, Sales)• Public Relations• Charities• Convention and Visitors• Hospitality Services• And many, many more….

Explain why jobs in Sport/Event Marketing provide Career Potential

• Number of fields• Broad opportunities• Good for many different talents and interests• Growing interests in most sectors• People find sports or entertainment careers

very engaging

Discuss Personal Traits needed for success in Sport/Event Marketing

• Competitiveness• Positive attitude• Problem Solving• Detail Oriented• Leadership• Creativity• Adaptability

• Negotiation Skills• Flexibility• Time Management• Able to work under

pressure• Multitasking ability• Initiative

Explain Training needed for careers in Sport/Event Marketing

• Firm educational background– Marketing– Business– Communications/Social Media– Liberal Arts

• Volunteer experiences & Internships

Marketing Careers:

• Advertising – Design and create advertisements Online, Radio, TV, Print Media, and Social Media

• Sales Promotion – Create and organize interesting promotions to stimulate sales– Mascot races, t-shirt cannons, give-aways, autograph signings https://www.youtube.com/watch?v=UQ_3uwAudwA

https://www.youtube.com/watch?v=xjsNjVzWiRE

Marketing Careers:

• Ticket sales – Box office, online, and phone sales– Direct – Sold to fans and consumers – Corporate – Sold to businesses– Group – Sold at discount in large quantities– Season Tickets – Multi-game or entire seasons

• Ticket management –– Manage ticket sales staff– Pricing, distribution, logistics, and sales records

Marketing Careers:• Market research – • Identify consumer wants and needs– Surveys, Forums, Focus groups–Analyze consumer opinions about products

• Merchandising –Sales of team merchandise- Responsible for licensing

- (authority to use logo and name)- Investigate Trademark Fraud

Marketing Careers:• Public Relations – • Manage information from the organization and

present to public• Answering consumer questions

– Community relations – Public relations within the community to enhance team image• Community outreach, Charity Events and Appearances

• Media relations – Manage information and relations with the Media (Press)– Press Releases, Press Kits, Social Media Releasesand Press Conferences

Marketing Careers:

• Event planner – Coordinates all event aspects• Hospitality manager – Coordinates business

clients and consumer hospitality – Travel and Lodging for teams, entertainers, and

guests• Volunteer/vendor coordinator - Recruits volunteers to work events and works withvendors (Suppliers)

Marketing Careers:• Sponsorship manager – finding business

partners with the same target market – Extremely important in event marketing– Sponsorships help pay for events

• Marketing director – Manages all aspects of the marketing department