SEM Planning Model
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Transcript of SEM Planning Model
SEM Planning Model
SEM Planning Model 2
What is Strategic Enrolment Management (SEM)?
Strategic enrolment management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals.
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The Purposes of SEM are Achieved by…
1. Establishing clear goals for the number and types of students needed to fulfill the institutional mission
2. Promoting students’ academic success by improving access, transition, persistence, and graduation
3. Promoting institutional success by enabling effective strategic and financial planning
4. Creating a data-rich environment to inform decisions and evaluate strategies
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The Purposes of SEM are Achieved by…
5. Improving process, organizational and financial efficiency and outcomes
6. Strengthening communications and marketing with internal and external stakeholders
7. Increasing collaboration among departments across the campus to support the enrolment program
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SEM Process FrameworkN
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Data and information gathering and assessment:Internal culture/ environment, student enrollment
behaviors and scan of external environment
Process steps Performed by
Smaller group of staff and facultyadept at economics and data use
Use data and information results to establish focused goals each for recruitment, retention,service, etc., and enrollment projection models
Goals recommended by SEM Recruitmentand Retention Councils; models developed
by Data Team
Approve strategic goals and enrollment projection models
Executive leadership,SEM Steering Committee
Develop action steps, accountability, and metrics SEM councils and sub-committees
Implement action steps Appropriate staff andfaculty departments
Monitor progress,Report results to campus and executive leadership
SEM Steering Committee,Chief Enrollment Officer
Additional requests, clarifying questions
Changesto goals
Mid-course adjustm
ents
Align institutional strategic plan withbroad enrollment targets and desired mix of students
Executive leadership,SEM Steering Committee
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SEM Organizational Framework
SEM Steering CommitteeLong-term enrollment goals, securing the approval of strategies through appropriate
institutional channels, communication with Executive Cabinet
Recruitment CouncilDevelop 3-4 strategic goals for new student
recruitment; review and approve sub-committee action plans; recommend to SEM Steering Committee
Retention CouncilDevelop 3-4 strategic goals for retention and
graduation; review and approve sub-committee action plans; recommend to SEM Steering Committee
Data TeamEnvironment scanning, student enrollment behavior research,
enrollment models, provide data to councils as needed
3-4 Sub-CommitteesAction plans, time lines and metrics for
each strategic goal
3-4 Sub-CommitteesAction plans, time lines and metrics for
each strategic goal
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SEM Planning Framework
Tactics
Strategies
Campus Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Clarity of institutional mission, vision, goals
Core competencies
Strategic direction
Aggregate enrollment goals
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Student categories: first year, transfer, graduate, certificate, continuing ed, face-to-face/online, etc.
Desired student groups: racial/ethnic diversity, academic ability, special skills, family income
Geographic origin: local, regional, national, international
Recruitment, retention, completion
Institutional capacity
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Internal benchmarks: KEI numbers over the past 3-5 years
Environmental scan− Demographics− Economics− Market opportunities− Competition
Institutional research plan: designated reports and production schedule
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
5-10 year SEI targets Focus: the institution’s
desired future
Based on: mission, data, and environmental scanning
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Staffing: skill sets, strategic deployment
Systems: policies, procedures, technology
Capacity for making effective enrollment decisions : positions, reporting lines, committees
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Increase new students of specified types
Increase retention rates, specifically by student types
Expand into new markets Utilize emerging
technologies Financial aid/scholarships Academic programs: mix
and delivery systems
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Marketing/branding initiatives
Academic program review Multilingual recruitment
materials Targeted interventions for
students in high risk courses
Enhanced academic advising
Streamlined admission procedures
Purchase a new CRM system
SustainableEnrollmentOutcomes
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SEM Planning Framework
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Consistently meeting goals over the long term
− Enabling more effective campus-wide planning
− Revisions to the institutional strategic plan
− Academic planning: curriculum, faculty needs
− Facility planning− Financial planning
Achieving the institution’s desired future
SustainableEnrollmentOutcomes