Bilatéral : deux appareils indépendants vs Binaural : deux appareils synchronisés.
SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX.
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Transcript of SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX.
![Page 1: SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX.](https://reader035.fdocuments.in/reader035/viewer/2022062421/56649d215503460f949f6e43/html5/thumbnails/1.jpg)
SEM: PART
DEUX
KE
EP
I NG
YO
UR
BU
SI N
ES
S O
UT
OF D
EE
P D
EU
X
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The Mission: if you choose to accept it
•Content Marketing•Anatomy of a good post•PPC•Conversion Metrics•Google Analytics & conversions
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CONTENT
MARKETING
TE
L L YO
UR
ST
OR
Y
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Content Marketing
IS: the creation and sharing of content - In order to acquire customers.
IS NOT: Infrequent
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Content Marketing
Everyone’s favorite subject is…
Themselves
Therefore, they expect you to talk about yourself
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Content Marketing
It’s a numbers game
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Content Marketing
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Content Marketing
The good news is: It’s not 100% social media
Regular old stuff still works for SEO if you amplify it with Social.
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ANATOMY
OF A G
OOD
POST
HO
W T
O T
AL K
ON
L I NE
WI T
HO
UT
BE
I NG
A D
EU
X
![Page 10: SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX.](https://reader035.fdocuments.in/reader035/viewer/2022062421/56649d215503460f949f6e43/html5/thumbnails/10.jpg)
Anatomy of a Good Post
Few things are harder than beginning a content campaign, especially when it is also intended to boost SEO.
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Anatomy of a Good Post
![Page 12: SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX.](https://reader035.fdocuments.in/reader035/viewer/2022062421/56649d215503460f949f6e43/html5/thumbnails/12.jpg)
Anatomy of a Good Post
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Anatomy of a Good Post
Microblogging:
1) Use a Keyword2) Link to your site3) Use a hash tag on #Twitter
Frequency is the key.
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PPC
SO
ME
TI M
ES
IT
’ S E
AS
I ER
TO
PA
Y F
OR
IT
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PPC – Let’s Talk Money
Adwords - a big tool that works for you thusly:Spend moneyThen make money
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PPC – Let’s talk Money
It ain’t your Grandma’s PPC anymore
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PPC – Let’s talk Money
It ain’t your Grandma’s PPC anymore
![Page 18: SEM: PART DEUX KEEPING YOUR BUSINESS OUT OF DEEP DEUX.](https://reader035.fdocuments.in/reader035/viewer/2022062421/56649d215503460f949f6e43/html5/thumbnails/18.jpg)
PPC – Let’s talk Money
Google Content Network -The largest ad network in the world.
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PPC – Let’s talk Money
Use Adwords wisely and save deux (Settings)
• Geotarget• Day Part• Device target• Network target (Content Network? Search Network?)
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PPC – Let’s talk Money
Use Adwords wisely and save deux (Budget)
• Auto targets for ad spend• Auto-optimized ad creative display• Maximum bid (have courage)• Conversion optimization
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CONVERSION M
ETRIC
S
QU
AN
TI F
YI N
G Y
OU
R A
WE
SO
ME
NE
SS
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Conversion Metrics
First, define your conversion behavior (goal), and be specific.
Second, stick with it.
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Conversion Metrics
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Conversion Metrics
Things that are measured only by Conversion Rate:• Display Ads & Adwords• SEO• Direct mail• Telemarketing
Things that use other metrics:• Social Media
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GOOGLE A
NALYTI
CS &
CONVERSION
GE
T TI N
G T
HE
FU
L L PI C
TU
RE
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Conversion Metrics
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Conversion Metrics
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Conversion Metrics
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Conversion Metrics
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Conversion Metrics
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NEXT STE
PS
GE
T TI N
G Y
OU
R S
HA
RE
OF T
HE
DE
UX
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Next StepsWork backwards:
1) Create Goals2) Develop a measurement
system for the goals
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Next StepsWork backwards:
3) Set up your measurement tools to fit your system
4) Once you know what you are measuring, build a plan to populate the content
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Next StepsWork backwards:
3) Develop your SEO Keyword strategy
4) Start writing
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Next StepsWork backwards:
5) Once you see success with key phrases, go to SEM, and vice versa
6) Measure against your goals for spikes, dips, changes over time
7) Make some sweet cash.
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THANK YO
U
Y OU
’ VE
BE
EN
A G
RE
AT
AU
DI E
NC
E
Marci De [email protected]@marcidevries443-858-7392