Sem conference 100613_1140 (2)

Copyright © 2013 Exercise Works!

The use of social media to promote exercise advice and information to communities that are at risk of inactivityAnn GatesFounder of Exercise Works!

Copyright © 2013 Exercise Works!http://www.cdc.gov/socialmedia/Tools/guidelines/

Why social media for exercise?

Copyright © 2013 Exercise Works!Source: www.jeffbullas.com. These numbers are approximate.

Facebook.com


Twitter.com


YouTube.com


Why social media for exercise message? #trend

Increase the timely spread and potential impact of health and safety information

Source: Flickr/Takacdi75


Leverage audience networks to facilitate information sharing

Source: BMJ Group Blogs - www.blogs.bmj.com

https://www.youtube.com/watch?feature=player_embedded&v=ruX2SyHaUDY


Expands reach to include broader, more diverse audiences

http://www.cdc.gov/socialmedia/tools/guidelines/pdf/socialmediatoolkit_bm.pdf


Personalize and reinforce health messages that can be more easily tailored or

targeted to particular audiences

Royal College of Physicians. Action on obesity: comprehensive care for all. Report of a working party. London: RCP, 2013.


The data show that in places where @Facebook users have more activity-related interests, there is a lower prevalence of obesity and overweight. They reveal how social media data can augment public health surveillance by giving public health researchers access to population-level information that they can't otherwise get.

Facebook may be a useful indicator for tracking obesity

http://www.medicalnewstoday.com/articles/259750.php

http://www.medicalnewstoday.com/articles/259750.php


Facilitate interactive communication, connection and public engagement

Source:http://www.cdc.gov/won/overview/index.htm

http://www.cdc.gov/won/overview/index.htm




Fancy a game of tennis?





Suns out, fancy a walk?



Empower people to make safer and healthier decisions




Evidence for exercise as a medicine is indisputable!

http://www.youtube.com/watch?v=aUaInS6HIGo


23 1/2 Hours Arabic translationYouTube Viral spread timeline

Source: http://bit.ly/S9L0N0


Arabic translation!

Arabic translation reached YouTubeGlobal weekly Top 10

Source: YouTube.com


Age range of male/femaleviewing figures

Source: BMJ Group Blogs - www.blogs.bmj.com


English version

Saudi Arabia viewing figures for English versionAdd on effects to other health messages

Arabic version

Reproduced by permission of Dr Mike Evans


Arabic version predominantly via Facebook Interesting as launch was predominantly via @Twitter Faster than English version spread initially!

English version significantly spread via Facebook despite extensive use of @Twitter via @Exerciseworks?!

Sharing characteristics via social media

Interesting to know social media preferenceswhen sending out health messages!

Source: Youtube analytics


Viral social media spread of important

health messages works!Specific targeted viral media campaigns need to

ask ‘Tick this box if this video will change your behaviour to exercise’

If we use the same methods as we have always done, then inactivity will still be a global problem!

will revolutionise the way we deliver and implement key health messages around physical activity!

Take home messages


The Fun Theory - thefuntheory.com

Piano stairs - Thefuntheory.com - Rollghetsteorin.se

http://www.youtube.com/watch?v=2lXh2n0aPyw

http://www.youtube.com/watch?feature=player_embedded&v=2lXh2n0aPyw


This would be so much easier via YouTube

@Twitter or Facebook!

This would be so much easier via YouTube

@Twitter or Facebook! Guess I better

exercise then!

Guess I better

exercise then!

Source: Reproduced via CartoonStock


Ann GatesFounder of Exercise Works!

Exercise-Works Ltd

@exerciseworks

exerciseworks

Sem conference 100613_1140 (2)

Technology

Transcript of Sem conference 100613_1140 (2)