WelcomeBy- Vivek Srivastava

SEM and SMM –Demystified

SEM and SMM

B2B

B2C

C2C

Get Focused visitor-SEM

Attract a visitor-SMM

Strategy to engage visitor

Engaging net for visitor

Increase participation for Visitor by

activity of choice

Balance engagement level with Marketing

information

Use Technology create Mashup

SMM-Provides a dialogue not one way Communication

SEM- Provide a clear search path to each visitor

Critical Success Factors for

“Social Media Marketing”

1.Create shareable content

2.Make sharing easy

3.Reward engagement

4.Proactively share content

5.Encourage the Mashup

Critical Success Factors for

“Search Engine Marketing”

1.Keep top ranking on search engines

2.Make search easy -Keywords

3.Reward engagement of visitor

4.Proactively share content

5.Encourage the Mashup

• What is type of Media do you need?

• What is your target audiences?

• What is your campaign targets?

• What is your campaign terms? (Short/

Long) ?

• What is your budget?

How to get Right mix of SEM and SMM

Thanks