Selva Shrimp® An Aquaculture Improvement Program by Blueyou

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Black Tiger Shrimp

The Sustainable Shrimp

Choice!

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a Sustainable Shrimp Choice – Offered by a Unique initiative Selva Shrimp® are premium-quality black tiger prawns naturally raised in mangrove forests. The Selva Shrimp® program combines ground-level aquaculture improvement and mangrove conservation with business-to-business sourcing solutions for sustainable shrimp and consumer marketing services worldwide.

Premium Quality Black Tiger Prawns – Raised by Mother Nature Naturally grown in mangrove forests, Selva Shrimp® black tiger prawns have an exquisite taste and texture. The program ensures the highest product quality and food safety for seafood buyers and consumers alike.

Traceability and Product Identity Selva Shrimp® offers full traceability back to the farming areas of participating silvofishery communities, based on small-scale farm clusters and an internal control system (ICS) which is subject to independent auditing.

Benefits for Small-Scale Coastal CommunitiesSilvofishery systems offer environmental and social benefits since they combine integrated ecosystem services with eco-nomic benefits for farmers. The Selva Shrimp® program builds awareness and creates equitable benefits for small-scale farming communities in Southeast Asia.

Enhancing the Effectiveness of Mangrove ConservationSelva Shrimp® partners with local au-thorities and scientific institutions and creates economic incentives to support reforestation efforts and the conservati-

on of mangrove forests in coastal areas of Southeast Asia.

A Framework for Continuous Improvement Selva Shrimp® offers a stepwise approach to improve silvofishery shrimp farming systems. By tackling basic elements first and gradually addressing higher-level achievements over time, Selva Shrimp® aims to meet the standards of the Aqua-culture Stewardship Council (ASC). The initiative brings together farming com-munities, local authorities, scientific ins-titutions, shrimp processors and seafood buyers, which creates mutual understan-ding and fosters active cooperation as the basis for improvement. 

Independent Verification of ImprovementSelva Shrimp® works with a set of trans-parent criteria, which define both the conditions for small-scale farmers seeking access to the program as well as the requirements for the improvement pro-cess and the integrity of the seafood supply chain. All criteria are subject to regular monitoring and independent verification by a third-party auditing body. To view the Selva Shrimp® criteria, please visit www.selvashrimp.com

NaturallyRaised

A Holistic Approach

The Story behind SelVa Shrimp®

Traditional Shrimp Farming in Silvofisheries The management of coastal zones in the tropics has a history of conflict between the shrimp farming industry, socioeconomic development and the need for mangrove forest conservation. Silvofishery shrimp farming has emerged as a solution for the economic development of local communities while ensuring the maintenance of functional mangrove forests. The principle of Silvofishery shrimp farming is simple: Mangrove forests are maintained in order to provide habitat and food for the shrimp that are raised in small channels and ponds within the forest. Since shrimp are raised with no feed or chemicals, the

ecosystem relies on its own natural productivity, creating incentives for farmers to conserve mangroves. The forest not only provides the shrimp with natural food, but also provides a better and more stable income for families and communities.With the intensification of the shrimp farming industry and increasing pressure on natural resources, traditional silvofishery systems in Southeast Asia face multiple challenges. The Selva Shrimp® program has been specifically designed to address these challenges and creates a solid foundation for improvement and the maintenance of silvofisheries.

A Holistic Approach

Visit us at:www.selvashrimp.com

Selva Shrimp® is an aquaculture improvement initiative developed and managed by Blueyou Ltd in Southeast Asia. Blueyou is an internationally recognized consulting and service company that focuses on sustainable fisheries and aqua-culture and their related seafood supply chains. The Blueyou team of consultants includes business professionals in the field of fisheries and aquaculture as well as those in supply chain management, logistics and marketing. Blueyou works within an extensive network, which includes governmental and nongovernmental organisations, scientific research institutions as well as private companies in the seafood production and market sectors.

© 2015 Blueyou Consulting Ltd. All rights reserved.

Selva Shrimp® is a registered trademark of Blueyou Consulting Ltd. All other trademarks are the property of their respective owners. www.blueyou.com

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Creating Value for Businesses and Consumers

Selva Shrimp® as a B-to-B Sourcing SolutionSeafood businesses interested in becoming part of the Selva Shrimp® initiative can directly source products and use Selva Shrimp® for existing private label or wholesale seafood brands. Dedicated market partners benefit from a full range of business-to-business services: • Product and supply chain integrity and traceability to farm cluster• Quality assurance and food safety• Integrated supply chain management

Selva Shrimp® as a Consumer Brand The unique properties of Selva Shrimp® are best promoted and recognized by the Selva Shrimp® consumer brand. Packaging, communication and promotion solutions are available for committed market actors that choose Selva Shrimp® branded products for their market portfolios.

The SelVa Shrimp®

Brand