Selling Your School
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Transcript of Selling Your School
SELLING YOUR SCHOOLUsing Media to Inform and Persuade
SCHOOL WEB SITE ANNOUNCEMENTS
Utilize the Announcements page of your school web site to inform parents of upcoming events and to showcase the great learning taking place in your building.
Keep the calendar updated so parents always know when special events are on the horizon.
Include photos and videos that visually show the learning.
Take a look at your school web site analytics.
ANALYTICS FOR THIS WEEKSchool Visits this week Visits this month
Ft. Loudoun 2,657 11,243
Greenback 3,551 17,329
Highland Park 1,387 6,770
Loudon Elem. 1,666 5,389
Loudon High 5,059 38,130
North Middle 22,212 98,491
Philadelphia 3,638 16,339
Steekee 907 3,526
Eaton 11,567 45,667
LCBOE 28,548 108,856
TEACHER WEB SITES
Make sure ALL the teachers in your building keep their class web sites current and include important information for parents including…
Assignments Vocabulary and Spelling Lists Archive of Notes Home Lesson Plans Links to helpful web sites Links to tutorial web sites
PRINCIPAL PAGE
Much like Eric Sheninger of New Millford High School, publish a monthly newsletter online with all your accomplishments…
http://www.newmilfordschools.org/nmhs/school_report.html
Utilize social networking (ie. Twitter, etc.) to keep parents informed. You can create a controlled account for your school that will carry your message.
BE VISIBLE
Take every opportunity to be the visible person in your building. This includes sidewalks in mornings and afternoons, bus halls, hallways, athletic events (hang in the lobby near the concession stand).
Show parents that you are accessible and available to listen to them and get to know them.
Quick turnaround on email and voicemail to parents. Even if you do not have an answer, reply and tell them you are working on it.
HOST PARENT EVENTS
Morning coffee time to chat Evening information sessions on relevant
topics Lunch opportunities Showcase student accomplishments/talents Educational Classes for parents Movie Nights Guest Speakers of interest to parents
UTILIZE LOCAL MEDIA
Put the News-Herald on your email list and regularly send them news and photos from your school
Get to know the reporters and establish a relationship of trust
Submit information to run on TV3 channel Assign a staff member to write news stories
about learning projects to submit to the paper.
UTILIZE COMMUNITY ORGANIZATIONS
Volunteer to speak at local club meetings
Become involved in civic organizations and spread the word about your school
Invite them to participate in your school
Partner on a project
GET THEE TO CHURCH
Partner with churches for…Backpack feeding programsClothes ClosetsHoliday AssistanceTutoringMentoringFacilities
WRITE!
Newsletters Summer Letter Home to parents
(http://connectedprincipals.com/archives/6006)
Blogs (http://www.patrickmlarkin.com/) Letters asking for help (Clayton example) Teacher letters to students Letters to local businesses
PROFESSIONAL ORGANIZATIONS
Join professional organizations and become active in networking and learning from colleagues
Trade out expertise Find innovative strategies for family
engagement
OTHER IDEAS?
What are some successful events/ideas from your schools?