Selling Your Film Direct to Fans
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Transcript of Selling Your Film Direct to Fans
Selling Direct to Your Audience
We enable you to better reach, engage and monetize your social media audience.
Case Study: Divergent• 4 pieces of additional
content under 3 minutes long
• 10k+ views from over 7k unique users
• 5 days of views from 1 organic post
• Average session 1.30 minutes
• 5% bounce rate
Gender
Male Female Unspecified
Age Groups
13-17 18-24 25-34 35-54 55+
Territories
United States Great Britain France NetherlandsLaos Portugal Spain ItalySweden Poland
Device
Mobile Desktop Tablet
We enable you to better reach, engage and monetize your social media audience.
5 steps to success
1.Find your audience2.Start the conversation3.Digital storytelling4.Your launch 5.Leverage the long-tail
We enable you to better reach, engage and monetize your social media audience.
1. Who is my audience?
• Identify your niche/target demographic • Make a list of websites/publications• Identify key influencers• Log everything in a spreadsheet and prioritise
2. Start the Conversation
• Make meaningful relationships• Have something to offer• Don’t make it a ‘hard sell’
• Keep fans up-to-date in real time• Behind the scenes niche content• Leverage social media channels• Respond to every email and message
3. Digital Storytelling
• Offer pre-order bundles with exclusive material• Sell where your fans are
4. Sell Online
• Be creative about promotion after release• Offer discount codes to different communities• Bundle deleted scenes and extras• Capitalise on your anniversary
5. Leverage the Long-Tail
• 1. Find your audience: Identify your demographic and the key influencers
• 2. Start the Conversation: Engage an audience early on
• 3. Digital Storytelling: Think like a fan. What content would be interesting to share?
• 4. Your Launch: Sell where your fans are
• 5. Leverage the Long-tail: Maximise revenue after release with special offers, sales, discounts and bundles
Recap
Marketing your film
Your film Audience/Niche Media – offline and online
Outreach to influencers
Content you can shareIncentives
Direct to fan launch
• Indie Game: The Movie case study:o http://www.indiegamethemovie.com/news/2012/11/19/indie-game-case-study-digital.html
• To look at links/coverage of similar films: Moz: Open Site Explorer:o http://moz.com/researchtools/ose
• Setting up websites cheaply and easily:
o http://www.squarespace.com/o https://wordpress.com/
• Guide to blogger/journalist outreach:o http://www.buzzstream.com/blog/how-to-pitch-outreach-tips-from-journalists.html
• Aggregator/Distributors on iTunes/Netflix: o http://www.themoviepartnership.com/ o http://galaxy.underthemilkyway.com/
• Website for the book ‘Selling Your Film Without Selling Your Soul’ – loads of great resources here without necessarily buying the book: o http://www.sellingyourfilm.com/
Resources
Questions?