Selling umbraco

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    14-Jul-2015
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Transcript of Selling umbraco

  • Selling UmbracoTheo Paraskevopoulos Umbraco UK Festival 2014

    grow

  • Theo Paraskevopoulos

    Technical Director, GrowCreate Meeting-room ninja

    growcreate.co.uk @theotron

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    Umbraco market share

    WordPress 69%Drupal 18%Joomla! 6%DNN 3%Umbraco 1% Others 3%

    Open-source CMS market share, Top 10,000 sites http://trends.builtwith.com/cms/open-source

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    Umbraco market share

    WordPress 38%DNN 22%Joomla! 14%Umbraco 13%Orchard 7% .NET CMS 6%

    Microsoft Web Platform Installer Downloads

  • We can do better!

    More developers, more sharing

    More clients, more work

    We know it inside out

    We believe in it!

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  • Coming up

    Present Umbraco

    Fight your corner

    Understand the audience

    Shift attitudes

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    Present Umbraco

  • Uncle Aristotles Modes of persuasion

    Ethos Appeal to the presenters authority E.g. history, clients

    Logos Appeal to the audiences logic E.g. features, statistics

    Pathos Appeal to the audiences emotions E.g. quotes, case studies

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  • Umbraco creds

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  • Features

    Open-source .NET CMS

    No license!

    Enterprise backbone

    Widely supported

    Mature and stable

    Flexible architecture

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  • Story of BeerBods

    Our favourite start-up

    Online beer club

    Simultaneous consumption

    Community + Commerce

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  • Build my dream

  • Build a business

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    Fight your corner

  • Umbraco + .NET

    MS integration and support

    Enterprise backbone

    Great value for money

    More popular than you think

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    Apache 38.6%

    IIS 31.10%

    NGINX 15.56%

    Google web server 2.28%

    Web server market share, NetCraft April 2014

  • WordPress

    Blogging

    Consumer focus

    Easy to setup

    Convention

    Umbraco V WordPress

    Umbraco

    Business CMS

    Developer focus

    Easy to change

    Configuration

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  • Umbraco V Drupal

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    Umbraco

    All-round CMS

    .NET stack

    Build first

    Easier to upgrade

    Drupal

    All-round CMS

    LAMP stack

    Plugins first

    Dependencies

  • Umbraco V SiteCore

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    Umbraco

    .NET stack

    All-round CMS

    Open-source

    Wide client base

    SiteCore

    .NET stack

    Marketing suite

    Licensed

    Big websites

  • Ticking all boxes

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    Business CMS

    Open-source

    .NET stack

    Developer focus

    Future-friendly

  • Understand the audience

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  • Roles and personalities

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    CEO

    CTO

    Marketing Director

    Project Manager

    Content Editor

    Marketer Designer

    Developer

  • Motivations

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    Is this going to give me a headache?

    Can I measure and

    control everything?

    Will be able to connect with

    people?

    Compatible with our systems?

    Will it constrain my

    creativity?

    Will it minimise conflict?

    Will I be able to do my job

    easily?

    Can I learn awesome

    things?

    CEO

    CTO

    Marketing Director

    Project Manager

    Content Editor

    Marketer Designer

    Developer

  • Default attitude

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    :-| :-( :-(

    :-)

    :-(

    :-| :-) :-)

    CEO

    CTO

    Marketing Director

    Project Manager

    Content Editor

    Marketer Designer

    Developer

  • Responds to

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    CEO

    CTO

    Marketing Director

    Project Manager

    Content Editor

    Marketer Designer

    Developer

  • growOpponent Champion

    Juni

    or

    Seni

    or

    CEO

    CTOMarketing Director

    Project Manager

    Content Editor

    DeveloperMarketer Designer

    Power V Attitude

  • Easy sell

    growOpponent Champion

    Juni

    or

    Seni

    or

  • Hard sell

    growOpponent Champion

    Juni

    or

    Seni

    or

  • Fight club

    growOpponent Champion

    Juni

    or

    Seni

    or

  • Bad news

    growOpponent Champion

    Juni

    or

    Seni

    or

  • Shift attitudes

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    CEO

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    Leverage

    CEO

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    CEO

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    CEO

    Coach

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    CEO

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    CEO

    Cajole

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    CEO

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    CEO

    Befriend

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    Deflect

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    Neutralise

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    In closing

  • Homework

    Breakdown marketing messages

    Check your website content

    Plan your next meeting / email

    Close one deal next month!

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  • Remember

    Credibility + features + stories

    Know the competition

    Beware of personalities

    Shift attitudes to close the deal

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  • Go get them.

    growcreate.co.uk @theotron

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