Selling to Teaching EPs Agenda 1. The Teaching Profile 2. Promotion Messages 3.Sample Opportunities.
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Transcript of Selling to Teaching EPs Agenda 1. The Teaching Profile 2. Promotion Messages 3.Sample Opportunities.
Selling to Teaching EPs
Agenda
1. The Teaching Profile2. Promotion Messages3.Sample Opportunities
1. The Teaching Profile
The Teaching Profile
Teaching Profiles have Native or great English speaking levelsPrevious experience teaching is highly recommended
Traineeships can be in:• Universities • Companies• Language Institutes*• Schools*
*- The most common
Depending on where the EP is teaching, the requirements can be different
Anna 23 years old Education studentExperience teaching elementary aged children
Our Target
Education Majors
Any Major
People with an education
background
People with an experience in
teaching
2. Promotion Messages
Promotion Messages
Identify Needs
Find our selling point
Tailor our message
Sell AIESEC to Students
Promotion Messages
Identify NeedsWe need to make sure that the students passionate about
education know that we understand them
First of all we need to understand their needs:
They are students…• Looking for international experiences.• Passionate about education and teaching others. • They understand that despite their knowledge in
coursework, they need unique work experiences.
Value Proposition
Find our selling point
How do we specifically sell Teaching opportunities?
What is our selling point?
• Teaching is a program with huge supply internationally• The world needs education and AIESEC US is part of the solution• The AIESEC network is looking for Native English Speakers who are
passionate about teaching languages (mainly English)
Value Proposition
There is a HUGE Global Demand for English teachers
Promotion Messages
Tailoring our message
What do we say when promoting?
How to communicate our offers?
1Sell the benefit they will have if they
teach abroad
Showcase past EPs with similar profiles and illustrate their experiences
• Focus on the impact Teaching has globally • Showcase past experiences• Illustrate the benefits they can have when taking this internship
2
Promotion Messages
Project Based Recruitment
How do we showcase specific countries and projects?
1 • Focus on recruiting for a specific region with a specific timeline
• Teaching in Latin America!
3. Sample Opportunities
Teaching in Colombia
Project: Education Department of Bogotá- 6 months
Location: Bogotá, Colombia
Description: The Education Department of Bogotá is a core division of the government of the city. It is in charge of directing all the Education Programs, this position is to be part of the leading facilitators of the “Aulas de Inmersión” project (Bilingual and cultural education ).You’ll facilitate all the activities and workshops through practical English lessons, following the contents created between the Education Department and you. Striving to make it innovative, interactive and fun
Requirements: Teaching and language education experience or background
Benefits: $750 monthly, workspace provided
Summer Camp in ChinaProject: Summer Camp for Children- 8 weeks
Location: Shanghai, Mainland of China
Description: You will participate delivering English education during the summer camp, Organize class activities with the assistance of curriculum director and designing the courses and presentations for class. They are looking for talents who are patient nicely listening to children’s questions then answer them.
Requirements: Foreign language education, child and youth education and language teaching skills
Benefits: $600 monthly
Language School in China
Project: CAN Language Schools- 20 weeks
Location: Shanghai, China
Description: CNA is the largest institute of language teaching in Brazil, with more than 40 years of experience and more than 580 schools in the country. You will be planning and executing English lessons; Teaching English creating and facilitating workshops and speaking groups; Assist the teachers during the classroom activities.Preparing activities related to intern’s culture, involving, necessarily, the participation of students; Display elements connected to the intern’s country culture like food, music, photos, dance, etc.
Benefits: $550 monthly, computer and internet access
For more info, please contact:Adriana Villar A.
MCVP [email protected]
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