Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms...

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Selling the Games to the community

Transcript of Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms...

Page 1: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Selling the Games to the community

Page 2: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

The Gold CoastThe Gold Coast• Australia’s sixth largest city

• Spans 1378 sq kms – 58kms of coastline

• Growth rate 3.4% (2004-2009) 2.5% (2010)

• Current population approx. 530,000

• 735,000+ by 2026

• Economy approx. $19.2 billion

– Tourism approx value $1.6 billion

– Other industries $17.6 billion

• More than 11 million visitors annually

• 24.5% residents born overseas

• 2nd largest local government in Aus (3300+ staff)

Page 3: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

The Games opportunity

•One of the largest elite multi-sport event in the World•Significant international exposure•Global audience of over 1.5 billion•1,000 hours of live broadcast•3,000 media representatives•Significant and growing exposure via the Internet •Significant investment - $2 Billion + •Bring forward of major infrastructure•Significant employment stimulus - 30,000 jobs•Increase in business confidence•Tourism boost•Events attraction (pre and post Games)•Networking and business opportunities•City recognition and branding opportunity

New regional model

Page 4: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Pre-event

• 30,000 jobs

• $2 Billion + investment

• Major infrastructure

• Pre-Games event attraction

• Business confidence

• City branding

Page 5: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Event

• International exposure

– global audience - 1.5 billion– 1000 hours of live broadcast– 3000 media representatives

• Tourism boost

• Events attraction

• Investment opportunities

Page 6: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Post event legacies• Facilities for future elite competition & events

• New community facilities

• Improved transport infrastructure

• Behaviour change - public transport use

• Community identity and citizenship

• Increased physical activity – community wellbeing

2011 2021

Page 7: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Games Sports

10 Compulsory sports

athletics

aquatics

badminton

boxing

hockey

lawn bowls

netball

squash

rugby sevens

weightlifting

Optional sports

triathlon

cycling

gymnastics

wrestling

shooting

table tennis

basketball

Page 8: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Games Venues

Page 9: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Where to from here?• October 2012 - agree on Games governance and contribution with

State government

• November 2012 to December 2013 - legal agreements, legislative frameworks, master planning, early enabling works

• January 2014 to June 2017 - staged delivery of sports infrastructure, transport infrastructure, public domain & Games Village

• January 2012 to March 2018 - mobilisation of Games operations (including test events), community engagement and media/public relations

• April 2018 - host 2018 Commonwealth Games

• June 2018 to June 2019 - transition of infrastructure and other legacy programmes

Page 10: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

Games engagement and communication

• Formal establishment of dedicated Commonwealth Games Unit

• Strong collaboration with GOLDOC and the State Government

• Who do we need to engage with?

• The big picture – building tolerance and passion

• Volunteers, youth and the business community

• City branding and vision

• Marathon not a sprint – still a blank canvas!

Page 11: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%

The Games Village – located within the 200 ha Health & Knowledge Precinct

Page 12: Selling the Games to the community. The Gold Coast Australias sixth largest city Spans 1378 sq kms – 58kms of coastline Growth rate 3.4% (2004-2009) 2.5%