All about SalesPhrases & idioms

When this house is u__ for sale, please contact me. I’m very interested in this property.

When this house is up for sale, please contact me. I’m very interested in this property.

* Up for sale: available for purchase

Our shop had a large stock of winter coats that wesold o_______ at a large discount so that we could make room for the Spring clothes.

*this just means ‘to sell’

Our shop had a large stock of winter coats that wesold off at a large discount so that we could make room for the Spring clothes.

This family is selling off some old itemsthey don’t use anymore.

When creating an effective sales p_______, keep inmind that consumers like statistics, direct referrals and need their questions or doubts answered honestly.

When creating an effective sales pitch, keep inmind that consumers like statistics, direct referrals and need their questions or doubts answered honestly.

A line of talk that attempts to persuade someone of something (usually to buy something)

* Sales Pitch

One of the biggest selling p______ of our medicine is that you only need to take 1 small tablet in the morning. Our competitors treatment requires taking 3 pills a day only after eating.

One of the biggest selling points of our medicine is that you only need to take 1 small tablet in the morning. Our competitors treatment requires taking 3 pills a day only after eating.

Selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. (it ‘sets it apart’ from competitors or offers some advantage to the consumer)

I’ve had a great day! I just cl______ a sale on a largeorder of our leather bags. They agreed to buy 100 bags to sell in their new shop!

• hint: this means the same as to make a sale

I’ve had a great day! I just closed a sale on a largeorder of our leather bags. They agreed to buy 100 bags to sell in their new shop!

* to close a sale:

to complete the sale of something; to seal a bargain / sign a contract in the sale of something.

Our sales force is trained to focus on customer engagement & education, rather than pushing fora h______ sell using pressure, fear and guilt.

Our sales force is trained to focus on customer engagement & education, rather than pushing fora hard sell using pressure, fear and guilt.

Hard Sell

A method / technique of aggressiveness or advertising

Can you think of any place or industry that uses the “hard sell” method to get customers to buy?

Our company prefers a s____ selling approach for our products. We don’t pressure or call our customers severaltimes a month; we simply leave brochures in many different locations for interested buyers to read and contact us if they like.

Our company prefers a soft selling approach for our products. We don’t pressure or call our customers severaltimes a month; we simply leave brochures in many different locations for interested buyers to read and contact us if they like.

Soft Sell

a polite attempt to sell something; a very gentle sales pitch.

When you said that Amy was an ‘okay’ employee to our boss, you’re selling her sh_________. Did you know that she often volunteers to work overtime, and she exceeded her target by %15 for the past 3 quarters. She’s a model employee!

When you said that Amy was an ‘okay’ employee to our boss, you’re selling her short. Did you know that she often volunteers to work overtime, and she exceeded her target by %15 for the past 3 quarters. She’s a model employee!

to sell someone or something short:

o underestimate someone or something; to fail to see the good qualities of someone or something.

*Ex: “The resort was just okay; it was too hotoutside, so I didn’t really enjoy it.”

“The resort doesn’t control the weather.There was a large pool and many shady spots & fans to relax outside. Don’t sell it short.

In the financial industry, it’s unfortunate that so many successful CEOshad to sell their s________ in order to get their high positions.

In the financial industry, it’s unfortunate that so many successful CEOshad to sell their soul in order to get their high positions.

to ‘sell your soul’ (to the devil)

to do something bad in order to succeed; do something unethical to get ahead / get power. This also includes putting money before family/friends.

When the stock market crashed in 2007, the economy experienced a great housing boom, and prices for propertydropped. It was a Buyer’s Market.

What’s a “Boom” in business, and what does it mean whena particular market is described as a “Buyers Market”?

Even though I had reserved a hotel room at Sunshine Villas, when I arrived, they claimed they were overbooked and offered us a room at their ‘sister hotel’. It was still underconstruction and had no ocean view! I felt they purposely did a bait-and-switch to make more money.

What’s a bait-and-switch?

The Bait-and-switch ‘technique’ (scam), is an action, usually illegal, advertising a product /service, with the plan/intention to change it for an inferior or more expensive product.

• this is why it’s important to alwaysread the fine print in every contractor buyers agreement.