Selling Stuff on the Web in Style with Microsoft Commerce Server

8/14/2019 Selling Stuff on the Web in Style with Microsoft Commerce Server

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Ryan Donovan Philippe LavoieProduct Unit Manager R&D LeadMicrosoft Corporation Cactus Commerc


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1. What is the state of e-commerce & why should

2. What is Microsoft's story for e-commerce?

3. How can technolgies like Silverlight help e-com

4. How can multi-channel retailing solutions be b


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Lots of Growth!

Massive infrastructure renewal is happeningSupportability, TCO, & Business Empowerment drivers

Multi-channel retailing is real

Goal: One set of infrastructure to power all channels

Add channels to drive revenue

International ExpansionRich media will play a significant role in the next 5 years

Forrester & AMR

38% & 72% Enterprise investment respectively

Much commentary on emergence of rich media


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Most revolutionary release since CS2000 debuted 7 years a

Empowering solutions for the:Developer

Business User

IT Professional

Thought Leadership in:

Multi-channel Vision

Business Agility

Performance/Scale Capabilities

SOA & Integration Capabilities


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Connected Commerce

Customer Satisfaction Platform

Deep integration

with Microsoft BizTalk 2006 for ERPand Trading Partner Interchange

Full leverage of ASP.N

for enhanced developmeasy interoperability wi

other Web technologie

World-class e-commerce

features and functions


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Commerce Server 2002Costco RSWATComplete rewrite for Commerce Server 2007Commerce Server 2007

Marketing

Manager

InventorySubsystemInventory

SubsystemMarketing

Manager

CatalogSubsystem

MarketingSubsystem

OrdersSubsystem

Data Warehouse & Analytics Subsystem

Profiles Subsystem

Profiles Web Service

Catalog & InventoryWeb Service

MarketingWeb

Service

OrdersWeb

Service

CatalogBTS

Adapter

ProfilesBTS

Adapter

OrdersBTS

Adapter

InventoryBTS

AdapterCatalogManager

Customer &

OrderManager

Com

merceServer

ITConsole

ReportingServices

C o m

m e r c e S e r v e r


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More transactions on the same hardware

Ability to scale up & out without choke pointsOne of the largest engineering improvements in 07

Key Requirements:

100K+++ Orders/Day over 11 Hour Peak

Very Large, Complex Catalogs (~900M+ SKUs across many abst

catalogs & categories simultaneously)

Tens of Millions of User Profiles

All on commodity hardware (e.g. HP DL38x/58x)


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CPG X

Distributor X

SCM

Merch.WMS

Enterprise

BPM

Sell-Side

Trading Partner X

Microsoft

Commerce Server

ERP


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Rich Web Client In Store Kiosk

Point of Sale

Terminal A

Basic Web Client Xbox Live Biztalk 3rd p

Commerce Server 2007


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The "Your Company" E-Commerce Site

AjaxSilverlight

The "Alpine Ski House" Multi-Channel E-Store

Rich Client in WPF to replace a website

Kiosk application in WPF

Point of Sale terminal in Win32

Mobile device with .Net for mobile.


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Goal:

How Ajax and Silverlightcan be used to extend a wIntegration with Commerce Server 2007

The Scenario:

Self-contained Advertisement Rotator in Ajax for .N

Silverlightmovie preview control that integrates witcoming from Commerce Server 2007


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www.YourCompany.com

YourCompany Business Logic

IE 7.0 / IE 6.0 / I.E 5.0 / FireFox / Safari

HTML Ajax and Si


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Functionality and Code Walk-Through


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Advertisement Rotator:Use Commerce Server 2007 to retrieve a set ofadvertisements.

Encapsulate your user control inside an update pa

Add timed based triggersModify the content of the control when a trigger oc

Benefits

You build on your ASP.Net expertise and easily exbehavior of your site.


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Silverlight movie preview: Add the Silverlight control to the page.

Return a list of products from Commerce Server

Use ItemTemplate to present the products inside

GridView Register a JavaScript that links the 'onClick' eve

inside the HTML page with the Silverlight contro

Benefits:

Greatly improves the user experience


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Goal:Show how Commerce Server 2007 enables multi-cretailing.

Show how different devices connect with Commerc

2007.


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Alpine Ski House S

Rich Web ClientIn Store Kiosk

Point of Sale

Termimal A

Commerce Server Web Services


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Rich Web Client

Extending Commerce Server 2007 to notify the Poiterminals with Microsoft Queues.

Kiosk:

WPF works with near field devices and embedded Microsoft POS for .Net

Wrap the commerce results inside Observable Coll

also use INotifyPropertyChange to enable rich UI eBenefits

Rich UI customization

Multi-channel integration to offer a seamless shopp

experience.


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Mobile Application

Provide a light weight interface to Commerce Se2007

Use that interface to send purchase orders frommobile device.

Benefits Stay connected with your clients everywhere, ev

inside your competitor's stores.

Credible UI to browse and manage a basket insportable device.


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The "Your Company" E-Commerce Site

AjaxSilverlight

The "Alpine Ski House" Multi-Channel E-Store

Rich Client in WPF to replace a website

Kiosk application in WPFPoint of Sale terminal in Win Forms

Mobile device with .Net for mobile.

All deployable today!


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2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market c

it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Selling Stuff on the Web in Style with Microsoft Commerce Server

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