How to Make Money with Amazon SEO

Corey Creed

Who is Corey Creed?

• 2003 – Started my E-commerce business

• 2003 – Started Doing Internet Marketing for Clients

• 2007 – Moved to Charlotte, taught Classes (12/07 Meetup)

• 2011,2012 – Director of Training, Social Fresh

• 2013 – Director of Client Services, Ephricon

• 2014 (April) – CEO & CMO, Rhino Goods

Why I Like Amazon

Hippo Inc

• Ecommerce

• Drop Ship only

• Started in 2003

• Sales - $75K / Month

• Margin 24%

• High Overhead

• 2 Salespeople

Rhino Goods

• Amazon Business

• Private Label only

• Started April 2014

• Sales - $25K / Month

• Margin 50%

• No Overhead

• 1 China Employee

Facts

Amazon Has:

• 209 million users

• 89 warehouses

• 1,000 warehouse robots

Facts

Amazon :

• spent $158 million on Google search ads (2013)

• sold $89 billion in 2014

• sold 426 items per second on Cyber Monday

Facts

Amazon has 2 million marketplace sellers

Only 7% of Amazon’s sales are come from selling books.

Largest Internet Companiesby Revenue

Top 6 E-com Companiesby Revenue

These are not the reasons I sell on Amazon!

Want to hear what I believe?

Where do People Search?

Where Search Starts

• Videos – YouTube

• Breaking News – Twitter

• Quick facts – Google

• Location – Google Maps

• Books – Amazon

• Ideas – Pinterest

• Buy Stuff – Amazon!

Where’s the Money?

• Buy Stuff – Amazon!

• Ideas – Pinterest

• Books – Amazon

• Location – Google Maps

• Quick facts – Google

• Breaking News – Twitter

• Videos – YouTube

Where’s the Money?

“ Our biggest search competitor is Amazon.

People don't think of Amazon as search, but if you are

looking for something to buy,

you are more often than not looking for it on Amazon.“

- Eric Schmidt, Google CEOOctober 2014

I am an SEO Guy, too

How Does it Work?

How Does it Work?

https://sellercentral.amazon.com

How WE Do It

1. Identify Products to Sell

2. Source them

3. Private Label them

4. Send them to “Fulfillment By Amazon” (FBA)

5. Rank them on Amazon

6. Advertise on Amazon

7. Collect Money from Amazon

Identify Products

Product Requirements

1. Price – About $15 to $60

2. Brand – Not brand dependent

3. Size – (Much) less than 18” x 14” x 8”

4. Weight – (Much) less than 20 lbs

Identify Products

How to Find Products

1. Best Seller Rankings (BSR) by Category

2. Scrapers (www.AmaSuite.com)

3. Look around you

4. Poke around Amazon

5. Poke around Alibaba

6. Your existing suppliers

Source Products

Where to Get Products Made

USA – Use Google

Type into Google “Private Label {product}”Go several pages deep. Manufacturers don’t SEO

China

Use Alibaba

Hire a sourcing agent

Private Label

How to Private Label Products

To Start

Stick it in a plastic bag and put a sticker on it

If it Sells

The manufacturer may do it for you

Improve pricing & quality – Get it Made

Fulfillment by Amazon

Use Fulfillment by Amazon

Create an Amazon Seller Central Account ($39/mon)

Create a listing: Title, Bullet Points, Description, Images

Get a Label

Send in your products

NOTE: They do the rest!

Rank on Amazon

How Does Amazon Rank Products?

1. Keywords – Title, Bullets, Description

2. Sales Volume

3. Conversion Rate

4. Volume and Conversion Rate by Keyword

5. Reviews – Quantity and Quality

Advertise on Amazon

“Amazon Sponsored Products”

1. Create Campaign / Ad Group

2. Enter daily budget ($5)

3. Enter bid ($0.30)

4. Select product

5. Select keywords (optional)

Collect from Amazon

How Do I Get Paid?

Amazon does a direct deposit every two weeks.

Review – What WE do

1. Identify Products to Sell

2. Source them

3. Private Label them

4. Send them to “Fulfillment By Amazon” (FBA)

5. Rank them on Amazon

6. Advertise on Amazon

7. Collect Money from Amazon

The Key

Maintenance?

1. Stay Stocked

2. Add more products

3. Ignore products that don’t sell

4. Add more products

5. Stay Stocked

6. Add more products

Marketing?

Product Launches

– Keyword Research

– Competition Research

– Optimize Listing

– Optimize Images

– Ping your list (maybe)

– Coupon Sites (maybe)

Marketing?

Other Options

– Build a list

– Build a website

– Google AdWords

– Facebook Ads

– Other stuff you know (blogger outreach, SEO, etc)

NOTE: None of this is necessary in general!

Start SIMPLE & CHEAP!

1. Identify Products to Sell

2. Source them

3. Private Label them

4. Send them to “Fulfillment By Amazon” (FBA)

5. Rank them on Amazon

6. Advertise on Amazon

7. Collect Money from Amazon

Learn more?

• Amazing Selling Machine (ASM) - www.Amazing.com

• Rapid Crush Inc (during ASM Launch)

• Sourcing Profits - www.SourcingProfits.com

• Sam Brella - www.SamBrella.com

• Jerry West

• Ryan Moran

• Chris Guthrie?

Amazon Cool Tools

• SearchRank - www.sellerlabs.com

• AMZ Tracker - www.AMZTracker.com

• AMA Suite - www.AMASuiteApps.com

• Feedback Genius – www.FeedbackGenius.com

• A-Zon Power Pack - www.TheNetResults.com

• Merchant Words - www.MerchantWords.com

• Profit Spotlight www.ProfitSpotlight.com

• FBA Toolkit - www.FBAToolkit.com

• CamelCamelCamel - www.CamelCamelCamel.com

I’m all ears!

Questions?