Selling magazine subscriptions with Easons.com. Eason will introduce magazine subscriptions to...
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Transcript of Selling magazine subscriptions with Easons.com. Eason will introduce magazine subscriptions to...
Selling magazine
subscriptionswith
Easons.com
Eason will introduce magazine subscriptions to their online offering through www.Easons.com
Eason is perfectly placed to provide magazine subscriptions to the growing number of consumers who prefer to subscribe and buy products online
Eason want to offer Irish magazine subscriptions
iSUBSCRiBE is providing them with the back end system to pass orders and payments to publishers
iSUBSCRiBE is providing UK titles
WHO IS iSUBSCRiBE?
The UK’s leading and most comprehensive online magazine & newspaper subscription store
UK business established in 2004 with market leading operations in Australia and New Zealand
Representing 470 UK publishers and featuring over 2,500 consumer, business and specialist magazine titles, as well as newspapers and magazines from abroad.
Every genre is covered from lifestyle and fashion, news and entertainment to science and sport
There is no other online company in the UK that offers this breadth of titles.
WHO IS ISUBSCRIBE?
Independently owned with no publisher ownership resulting in iSUBSCRiBE representing all publishers in the market equally
PCI Data Security compliant. Verified by Visa & Mastercard active for all transactions
Customer Service run inhouse
Sold 130,000 subscriptions in the UK and 250,000 in Australia & New Zealand (2013)
Average customer is 30 – 55
Slightly more female customers
50% of orders are gift subscriptions
MARKETING ROUTES
Eason want to offer subscriptions for both Irish and other publishers
iSUBSCRiBE generates subscriptions for publishers
Once a title is on iSUBSCRiBE, the publisher chooses:
The offer price Which routes the title is sold
through
Orders are passed from Eason into the iSUBSCRiBE system
iSUBSCRiBE distribute orders to publishers fulfilment points weekly.
Publishers receive weekly payments into designated bank accounts
The commission for all subscriptions is:
25% of the offer price 2.5% credit/debit card processing
fee
The publisher sets the price that a subscription is sold at
The iSUBSCRiBE system converts into £ Sterling, as it does for all currencies
The product feed into Eason will be in Euros
Orders are passed back to iSUBSCRiBE
Weekly remittances are paid to publishers – the offer price minus the 25% commission and 2.5% card processing fee
All payments in £ Sterling
FINANCIALS
The Process
To sign up to Easons.com:
iSUBSCRiBE Agreement Contract
New Publisher Form Publisher details Fulfilment details Banking details Customer service details
New Title Form Pricing Title description
Titles will sent to Easons.com
NEXT STEPS
THANK YOU