Selling Guns to Gandhi: The Art of Content Buy-In - DMFB
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Transcript of Selling Guns to Gandhi: The Art of Content Buy-In - DMFB
axz.mx/gandhi-gun
SLIDE #9 - So You’ve Heard about Web Content Strategy. Now What? by Nell Kauls – LinkSLIDE #10 - Web Strategies Sites Content Matrix – LinkSLIDE #11 - Using Mind Maps for UX Design by Catriona Cornett – LinkSLIDE #12 - Content Inventory – Degree Programs by Russ Beeson – LinkSLIDE #13 - How User Personas Can Improve Your SEO Strategy by KISSMetrics – LinkSLIDE #14 - Content Templates to Get Your Clients Thinking Content-First by James Deer – LinkSLIDE #15 - Governance Model for SharePoint 2010 by Microsoft – LinkSLIDE #54 - Academia Sucks the Soul Out of Design The Presentation Designer – LinkSLIDE #57 Developing an Experience Strategy in 4 Parts by David Armano – Link
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1. Content Strategy: Connecting the Dots Between Business, Brand & Benefits by Rahel Anne Bailie & Noz Urbina– Link
2. Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link3. Selling Content Strategy by Karen McGrane – Link4. The Business of Content by Melissa Rach – Link5. Selling the Value of Your Content Strategy By Steve Walker – Link6. Content Strategy: 3 Ways to Get Buy-In from the Corner Office by Ahava Leibtag –
Link7. Pitch Before You Plan: Selling Content Strategy Internally by C.L. Kennedy – Link8. 2 Foolproof Methods for Getting Content Marketing Buy-In by Joe Pulizzi – Link9. Why Your CEO Doesn’t Care About Content Marketing by Chris Winfield – Link10. Selling Content to the C-suite Ahava Leibtag– Link11. Starting Out Organized: Website Content Planning The Right Way by Kristin
Wemmer– Link12. Selling Content Strategy: A Continuous Process by Rick Allen – Link13. Prove Content Marketing ROI to Your CEO: 4 Values to Communicate by DJ Miller –
Link14. Getting Internal Buy-In For a Content Marketing Strategy by J-P De Clerck – Link15. Content Marketing: How To Sell Executives On The Idea & Cost Greg Shuey– Link16. How To Get Your Breakthrough Ideas Approved by Decision Makers by Charles Purdy
– Link17. Selling to Big Companies by Jill Konrath – Link18. The Win Without Pitching Manifesto by Jey Pandian – Link19. Super Awesome Content Strategy Worksheet by Steve Floyd – Link
Steve FloydFounder / Principle at AXZM
twitter: @nawlreadyphone: (214) 272-9109
www.axzm.com
For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed (even before design).
