SELLING GUNS AND MANAGING CRISIS WITH CONFIDENCE · erocK bEBkECLlOh OCK erotK c RI s E S C AL ATE...
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SELLING GUNS AND MANAGING CRISIS WITH CONFIDENCE
Transcript of SELLING GUNS AND MANAGING CRISIS WITH CONFIDENCE · erocK bEBkECLlOh OCK erotK c RI s E S C AL ATE...
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SELLING GUNS AND MANAGING CRISIS WITH CONFIDENCE
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Today we will cover
• Why it’s important to build a strong brand • How to develop a social strategy that protects your brand • What to do when things go wrong and how to manage a crisis
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Brief History of GLOCK
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65% of Law Enforcement in the U.S.
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Hollywood
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The Product
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Social Strategy
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How strong is the brand?
How loyal is the audience?
How organized is the team?
How is technology helping?
“Gut Check”
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Creating a battle-tested playbook
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Crisis Timeline
2011 2015201420132012
Aurora Shooting
Earth Day Post
Sandy Hook
Ferguson
Video Issue“Big Announcement”
250,000 Fans
1,600,000+ Fans
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“… anybody at least a little bit into firearms would get the reference instantly. FDE. Flat Dark Earth. It's a standard color name in the firearms world.”
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Key Takeaways• Know your brand, audience and objectives for social media
before you begin anything else
• Trust, alignment and communication are critical to success, especially when managing crisis and controversial topics
• Anticipate the tough questions, topics and current events in the world with a plan
• The right measurement and monitoring tools are a prerequisite for success
