Selling Fitness€¦ · Web viewBoot camp Crossfit General fitness Strength Sports specific Other...
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Selling Fitness Business Audit The information held within this document is held in the strictest confidence and a non-disclosure agreement can be implemented for our mutual protection and convenience. All data is held in a password protected digital location. The purpose of this audit is to build a picture of your business so that I can formulate a report with potential solutions to present business limitations, however if you feel uncomfortable answering certain questions simply leave it blank and move on to the next question. Business and operations How would you classify your business? Some of the following examples may help you answer this: -PT/coach paying rent to gym -PT/coach in studio -gym owner -member of a sales department -online coach Please elaborate on your business 1 [email protected]
Transcript of Selling Fitness€¦ · Web viewBoot camp Crossfit General fitness Strength Sports specific Other...
Selling Fitness Business Audit
The information held within this document is held in the strictest confidence and a non-disclosure agreement can be implemented for our mutual protection and convenience. All data is held in a password protected digital location.
The purpose of this audit is to build a picture of your business so that I can formulate a report with potential solutions to present business limitations, however if you feel uncomfortable answering certain questions simply leave it blank and move on to the next question.
Business and operations How would you classify your business?Some of the following examples may help you answer this:
-PT/coach paying rent to gym-PT/coach in studio -gym owner -member of a sales department-online coach
Please elaborate on your business
What is your legal set up?
E.g.- self employed- Employed- Partnership- Limited company- Social enterprise
Please elaborate on your business
What is your training style/focus?
E.g.- Weight loss- Physique change- Boot camp- Crossfit- General fitness- Strength- Sports specific- Other
Please elaborate on your business:
What are your revenue streams, what percentage do they contribute to your overall income to this business and what roughly what percentage is made through cash, BACS and recurring payment?
Examples would be - weekly/monthly memberships- upfront memberships- Block payments- Pay as you go- Upsells- Supplements etc- Programming- Other
Revenue stream % to total income % in BACS % in Cash % in recurring payment
Do you employ staff or have self-employed workers working within your business? Please elaborate
Please explain your management of appointments and classes
E.g.Regular time tabled classesPT sessions from a paper diaryPT sessions booked via software
Basic balance sheet
Below are some of the basic business revenues and expenses, feel free to elaborate
Monthly income Amount Monthly outgoing Amount Revenue stream1: Rent
Revenue stream 2: Rates
Revenue stream 3: Insurances
Supplement sales Reinvestment
Clothing and equipment sales Loans and debt
Monthly memberships Software
Personal training Training
PT Rent Marketing
Programming Sundries
Sublet floor space Wear and repair
Other Staffing
Accountancy and payroll costs
Uniform
Savings
Other
SWOT analysis
List the 5 things that make your business superior to the competition
List 5 ways that you could improve your business
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
What opportunities can you see that would allow your business to grow?
What threats are there to your business?
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
Competition analysis Look at the 5 fitness businesses closest to you and evaluate their business
Services offered
Pricing Location considerations inc parking
Signage Strengths and
weaknesses
Other notes
Business 1:Business 2 Business 3:Business 4 :Business 5:
MarketingDo you use Social media channels in the marketing of your business? If so, please state which ones and state the reason for each. Reasons can be as follows:
- Brand awareness- Unpaid advertising - Paid advertising- Member notifications- Associating with other business brands or individuals- Information posts or videos- Teaching posts or videos
Social network 1 -Social network 2 - Social network 3 - Social network 4 - Social network 5 -
Do you use other platforms such as YouTube? Please elaborate
Do you invest in SEO or any other online marketing activities? Please elaborate
Do you have a website? If so, what is the URL?
Do you have any corporate specific offerings, and do you actively reach out for corporate business?
Do you use leafleting or press advertising? If so, please elaborate on chosen sources, budgets, cycles of advertising.
Do you have a database for current and former clients? Please elaborate. (Also mention any referral activities that you carry out) [email protected]
Do you have a marketing strategy for the coming week, month, quarter and year? If so, provide a brief overview.
Do you have a structured sales process in club? If so, elaborate on its stages, what conversion rate targets are set and an overview of the techniques used to welcome and close clients.
Do you have a management system electronic or otherwise for dealing with customer interactions? (e.g. CRM Software) If so please elaborate.
Do you have structured or unstructured training for your sales team? (If applicable to your business) If so please elaborate.
Are you GDPR compliant?
Please supply any other information that you may feel is important when completing a report for your [email protected]
