Selling face to face in a digital world
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Selling FaceToFace In A Digital World www.jacquesdevilliers.com Monday, October 3, 2011
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How to sell face-to-face in a digital world by The Business Generator, Jacques de Villiers for the Marketing Indaba.http://www.jacquesdevilliers.com
Transcript of Selling face to face in a digital world
Selling Face-‐To-‐Face In A Digital World
www.jacquesdevilliers.comMonday, October 3, 2011
My Job
Monday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
Sadness
Fear
Anger
Disgust
Happiness
Surprise
6 Human Emotions
Monday, October 3, 2011
What’s Important To You?
1. Brain Science
2. Power of One
3. Enchantment of Stories
Monday, October 3, 2011
Brain Writers
Monday, October 3, 2011
Write for the brain
Understand the power of personas
Monday, October 3, 2011
Glad Jacques likes
my book
Monday, October 3, 2011
Imagina@on is more important than knowledge
Monday, October 3, 2011
100 000 yearsMonday, October 3, 2011
Brain Facts
200 million billion calcula@ons per second
Our senses take in 11 million bits of info per second
Conscious brain takes in 40 bits of info per second
3% of our body weight requiring up to 20% energy
Monday, October 3, 2011
How do we get into that 40 bits of informa@on without taking up too much brain energy?
The Marketer’s Challenge
Monday, October 3, 2011
To sell stuff!
Monday, October 3, 2011
Ease of processing of messages is vital
Complicated adverts will likely be ignored
Zen packaging - Simplicity
Energy Hungry
Monday, October 3, 2011
Monday, October 3, 2011
Monday, October 3, 2011
Our brains are trained to look for something different ... something novel
“companies should be different”
Ludi Koekemoer
Monday, October 3, 2011
Be novel
Brain loves humour
Use emotion
Clear message of clutter
Think Yourself Out Of The Room
Brain Science
Monday, October 3, 2011
“Companies should be better than ... not same as”
Ludi Koekemoer
Monday, October 3, 2011
Power of One
Power Law of Distribution
Zipf Law
Monday, October 3, 2011
Law of Authority - Survival Response
Monday, October 3, 2011
27% click through#1
#211% click through
Monday, October 3, 2011
So What?
Monday, October 3, 2011
246 %Monday, October 3, 2011
Sceptical?
Monday, October 3, 2011
#1
#2
28%8%
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350 %Monday, October 3, 2011
#1 $17 million
#2 $8 million
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212 %Monday, October 3, 2011
Monday, October 3, 2011
Triggers our survival response
Find out what you best at and magnify that
Become best in a niche
Think Yourself Out Of The Room
The Power of One
Monday, October 3, 2011
Enchantment of Stories
Thebe
Monday, October 3, 2011
We just get it
Monday, October 3, 2011
We just get it
Simplify the message
Arouses emotion
Think Yourself Out Of The Room
Enchantment of Stories
Monday, October 3, 2011
Selling Face-‐To-‐Face In A Digital World
www.jacquesdevilliers.comMonday, October 3, 2011
