Selling e books for big profits

Triple Threat Training: “InfoProfits Workshop™“

Copyright Stephen Pierce International, Inc.Page

© Stephen Pierce International, Inc. All rights reserved. Printed in the United States of America. No part of this book, including interior design, cover design and design elements, may be used or reproduced in any manner whatsoever without the prior written permission, except in the case of brief quotations embodied in critical articles and reviews. For information, address Stephen Pierce International Inc., 321 North Central Expressway #220, McKinney, Texas 75070. For author interviews or other publicity information, contact 1-855-SPI-MRMI. For general information on Stephen Pierce branded products, consulting, live events, speakers and services including custom versions of this manual or other products for your organization, please visit www.StephenPierceInc.com or telephone 1-855-SPI-MRMI. For inquiries about foreign translations or foreign rights, please contact our Sub-Rights Department at 1-855-SPI-MRMI. Disclaimer and Limit of Liability The publisher, author, and copyright holder (collectively, "we") have used our best efforts in preparing this manual and its accompanying live seminar and seminar recordings (collectively, the “Work”). Other than the use of our best efforts, we make no representations or warranties with respect to this Work. In particular, we make no representations or warranties with respect to the accuracy or completeness of the contents of this Work. We specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranties may be created by implication. No oral or written statement by us or any sales representative or other third party shall create any warranties. We do not guarantee or warrant that the information and opinions stated in this Work will produce any particular results, and we caution readers that the advice and strategies contained in this Work may not be suitable for every individual or business. We, individually or collectively, shall not be liable for any monetary loss, physical injury, property damage, loss of profit or any other commercial damages, including, but not limited to, special, incidental, consequential or other damages. This Work is sold with the understanding that we, individually or collectively, are not engaged in rendering legal, accounting or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional should be sought. Some names, characters, places, statistics and incidents used in sample advertisements and sample marketing copy are either the product of the author's imagination or are used fictitiously. Any resemblance to actual events, locales, organizations, data or persons, living or dead, is entirely coincidental and beyond our intent.

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Table of ContentsSACEC Structure ............................................................................................................ 5 SEE The Opportunities .................................................................................................... 6 100 Money Making Business Models That Can Create Cash Like Crazy ......................... 6 4 Keys To Unlocking Marketing Opportunities ............................................................. 19 Where Is This Market? .................................................................................................. 19 S.K.E.P.T.I.C. Market Scan For Changes ...................................................................... 20 Product Creation Opportunities That Can Pile Up Profits .............................................. 21 Cool Information Website Concepts You Can Cash In on .............................................. 21 100 Demand Niche Markets That Spit Cash Like Crazy ................................................ 22 AIM At The Best Opportunities For You ....................................................................... 32 CHOOSE The First Opportunity To Pursue ................................................................... 33 EXECUTE Plans. .......................................................................................................... 34 100 Ways To Pump Out Information Product Profit Machine ........................................ 36 A Clear Checklist & Process for Creating & Marketing Information Products ............... 50 Pick your target market.................................................................................................. 51 Resolve the G.A.P. you can fill profitably...................................................................... 51 Identify top 3 companies serving the market and their offerings. ................................... 52 Pick a position. .............................................................................................................. 52 Decide on format. .......................................................................................................... 52 Decide on creation method. ........................................................................................... 53 Do discovery on the subject. .......................................................................................... 54 Decide on title. .............................................................................................................. 54 Draft subtopic chapter/section titles. .............................................................................. 54 Send out draft for review and feedback from relevant experts. ....................................... 54 Decide what to make available as lead generation offer. ................................................ 54 Decide on fulfillment house for physical products. ........................................................ 55 Decide on payment processor. ....................................................................................... 55 Selecting marketing channels and begin marketing relentlessly. .................................... 55 Direct Response Websites ............................................................................................. 56 100 Compelling Headline Templates ............................................................................. 58 Marketing Using Affiliates And Partners ....................................................................... 83 Marketing As An Affiliate For Other Peoples Info Products. ......................................... 84 CLAIM Your Rewards. ................................................................................................. 96 100 Ways To Accelerate Your Income From Your Information Products ...................... 96 100 Ways To Suck In More Profits From Your InfoProducts ....................................... 108 Decision Guide ............................................................................................................ 120



SACEC StructureStructure preceeds thinking, thinking preceeds action. “It ain’t so much the things we don’t know that get us in trouble. It’s the things we know that ain’t so.” - Will Rogers When What Appears To Be... Isn’t So!

The earth looks flat, but.... The sun looks like it rises and sets, but... The stars at night look tiny, but...

Question:

What observations are you making that could be wrong? Everyone Has Position

Your profits and income are a direct result of this position. Your position is both physical in the environment and mental in the minds of others. By relative comparison you come from a position of advantage or disadvantage. Your position is a relationship with customers/clients, competitors, the past, the

present and the future. Your position is constantly being shaped by change.

Advance Your Position

Bring people (teams, partners, customers, clients) with shared goals. Gain more physical and mental authority. Influence and change people’s perceptions about your position so they support it. Become a leader of value creation. Develop more skills. Master the interdependant interactions with others.

Keys To Success of the Advance

Master your emotions. Increase your knowledge and skills. Focus on what matters most. Avoid distractions. Be an outstanding starter. Be an extraordinary finisher. Get recognized for delivering and over delverying.



SEE The Opportunities The SACEC Structure

SEE the opportunities and your situation. AIM at the best opportunities for winning. CHOOSE the first opportunity to pursue that is worth your time and effort. EXECUTE plans and know how to adjust, adapt and align to win. CLAIM your rewards to make your efforts pay.

Principles of SEEING

Gaining visibilty of the current situation. Locating where to move that will pay for your efforts. Satisfaction is temporary. (Fullness leads to emptiness) Fulfillment creates new opportunities.

100 Money Making Business Models That Can CreateCash Like Crazy Online Publications: eBooks/eReports

1. Author A Publication - You can write your own publication about any topic. You should do research first so as to fill a want in an audience or market with money to spend. Otherwise you can waste a lot of time. You can sell it yourself and keep all the profits or deal through other distributors and share the profits.

2. Co-Author A Publication - You can write a publication along with another author.

You could sell it separately or both sell it and split the profits. You could also have multiple co-authors.

3. Compile A Publication - You could allow other authors and experts to write the

publication for you in exchange for free publicity or other incentives. You would simply contact the authors and experts you want and ask them to donate some content.

4. Start An Affiliate Program For The Publication - You could allow other people to

sell your publication for a percentage of the profits. You could eventually have literally thousands of people promoting your product with very little work on your part and no out-of-pocket expenses.



5. Sell The Reprint Rights To The Publication - You can allow others to sell the

publication for 100% of the profits. You could include ads for other products that you’re selling for a back-end, which means the sale of your other items through the ads.

6. Sell The Master Reprint Rights To The Publication - You could allow other

people to sell the publication and the reprint rights to the publication. You could still include ads of your other products.

7. Give Away The Publication - You could allow people to give away the

publication to their prospects, customers, visitors, subscribers, etc. Of course, ads to your other products would be included in it. This will easily spread you advertising and potential sales all over the place

8. Give Away A Branded Copy Of The Publication. You could allow other people to

give away the publication and allow them place their own ads it. This gives them an extra incentive to give it away to their prospects, customers, visitors, subscribers, etc. Recommended Software: http://www.theviralpdfcreator.com/

9. Sell A Branded Copy Of Your Publication - You could allow other people to give

away the publication as their own and charge them to place their ads in it. Recommended Software: http://www.theviralpdfcreator.com/

10. Start A MLM/Multi-Tier Affiliate Program For The Publication - You could

allow other people to sell your publication for a percentage of the profits. They can also make commission from people they recruit. You could eventually have literally thousands on people promoting your product with very little work on your part.

11. Publication Of The Month - You could release a new publication every month for

a reoccurring monthly fee. For example $19.95 a month per copy sold. This would give you a residual income stream. Plus you could start an affiliate program for other to make a percentage of your residual income.

12. Publication Of The Month With Master Reprint/Reprint Rights - You could

release a new publication with reprint or master reprint rights every month for a reoccurring monthly fee. For example $19.95 a month. This would give you a residual income stream. Plus you could start an affiliate program for other to make a percentage of your residual income and people could make money 100% profit selling the publications.

13. Divide Your Publication Into Pieces - You could divide your publication into

pieces and sell them separately. Sometime you can make more income selling

http://www.theviralpdfcreator.com/

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parts than the whole product. You could divide up chapters into articles, mini reports, special reports, etc.

14. Publication For Royalties - You could write an exclusive publication for a big

time publisher or marketer and allow them to promote it. You would get a percentage of the profits with hardly any work on your part in distribution.

15. Customized Publication - You could offer a customized publication instead of

writing the whole thing and guessing what info people will buy. Just let them decide. You could charge people to e-mail you five to ten questions that they want the answers to then place that into a publication. You could charge a high price too.

16. Collectible Publication - You could offer a limited number of copies to different

versions of your publication. Some reasons to limit the number of copies would be autographs, different volumes, serial numbers, etc.

17. Turn Other People's Information Formats Into A Publication - You could get

permission from a publisher to transcribe an audio or video into a print or electronic publication. You would have nothing to write and you could just pay them an up-front fee or royalties on your sales.

18. Turn Your Publication Into A Free Seminar Speech - You do live speeches that

are related to your publication. You could offer it for free in exchange for promoting your publication or business.

19. Turn Your Publication Into An Off-line Audio - You could turn your publication

into an audio book, or DVD. Some people like to listen to publications rather than read them. Free Software: http://audacity.sourceforge.net/

20. Turn You Publication Into An Off-line Video - You could turn your publication

into a videotape or DVD. Some people like to listen to and watch the people speaking and offering the information rather than reading it. Affordable Video Camera: www.fliponamazon.com

21. Update An Older/Outdated Publication - You could find a older or outdated

publication and simply update it with new up-to-date information. You could just get permission from a publisher and pay them an up-front fee or royalties on your sales.

22. Turn Your Publication Into Home Study - You could add lessons and exercises to

your publication and sell it as a home study course. You can give a certificate of completion and graduation after they send in the completed lessons.

http://audacity.sourceforge.net/

http://www.fliponamazon.com/



23. Turn Your Publication Into An eClass - You could divide your publication into

lessons and assignments and send them out once or twice a week via e-mail. You grade the lessons and send them back. You could run an eclass for weeks at a time then hold another one all over again or an advanced one.

24. Turn You Publication Into A Sample - You could take an excerpt of your

publication and use it to tempt people into buy the whole publication. It could be a free report, ebook, article etc. Those types of publications could be made viral and spread all over the Internet.

25. Turn Your Publication Into Software - You could take your information and turn

it into a helpful tool. For example: you could turn a book about sales letters into sales letter template software. Find programmers on www.elance.com

26. Turn Your Publication Into A Paid Seminar Speech - You do live speeches that

are related to your publication. You could get paid to do the actual speech and promoting your publication or business.

27. Turn Your Publication Into Consulting/Coaching - You could consult or coach

about the topic of your publication. People will pay well for that kind of help and live information. It could be in person, over the phone, via e-mail, etc.

28. Turn Your Publication Into A Live Work Shop/Class - You could teach a group of

people the topic of your publication. You could charge a lower price than consulting because you can have more clients at one time.

29. Turn Your Publication Into An Online Audio - You could turn your publication

into an online audio file. People could download and listen to it at their convenience while surfing the net, checking their email, working, etc.

30. Turn You Publication Into An Online Video - You could turn your publication

into an online video file. People could download, listen and watch it at their convenience while surfing the net, checking their email, working, etc.

31. Give Away Your Publication And Charge Later - You could actually give your

publication away on a trial for 30 to 60 days and charge people later if they want to keep it. If they don't like it, they can send it back to you. You need to get their credit card information before you give it away.

32. Give Away Your Publication And Charge For Updates - You could give away

your publication and have an offer that sells monthly updates for it. You charge either a one-time fee or per installment. If people like your publication, they will likely pay for the updates.

http://www.elance.com/


Copyright Stephen Pierce International, Inc.Page 10

33. Give Away Your Publication And Charge For Extras - Give away your publication and have an offer for extra features of your publication. It could be leather covers, special types of paper, autographs, hard covers, extra-uncut chapters, different versions (audio, video, ebook print, etc.).

34. Unedited/Uncut/Uncensored Publication - You could sell an unedited, uncut,

uncensored version of your publication. If you don't want to worry about editing, spell checking, punctuation, etc., you could sell your e-info product as research or as-is. There are markets for this type of info. For example: "My Lost And Forgotten Notes On Internet Marketing" Buy them now! Unedited and Uncut!

35. Others Give Away Your Publication And You Charge Them For Bulk Quantities

- You could have others give away your publication and you receive a bulk purchase sale. For example a business may want 100 copies of your publication to give to their employees. You could charge them a lower cost per item because of the large quantity that you’re selling.

36. Charge For Your Publication Or Trade To Get Traffic - You could write an ad for

the publication and actually set up an ordering option for it. You give your prospects the option of getting it at no cost if they link to or advertise your web site. It's very persuasive because they'll receive a product you're selling for free. What a bargain!

37. Catalog Publication - You could allow multiply businesses to place their ad or

link in your catalog in exchange for them giving away the catalog to their prospects, visitors, subscribers, customers, etc. You would of course have your ad in the front of the publication. It would be a catalog full of related products.

38. Package Your Publication With Other Products - You could ask similar but non-

competing businesses to create a package deal. You would sell your publications or product together in one package deal. You would split the profit or each sells them separately for 100% of the profits.

39. Trade Reprint Rights - You could trade the reprint of your publication for another

business’s publication. You both would have a new product to sell. You could sell the extra publication as a up-sell, back-end or use it as a bonus or tag-along product.

40. Turn Your Publication Into A Free Live Webinar/Web Cast - You could do a web

cast about a topic in your publication. You could advertise your publication and/or other products during or at the end of your web cast. Best Software: http://www.onlinewebinarservice.com/ (free 30 day trial)

http://www.onlinewebinarservice.com/



41. Turn Your Publication Into A Paid Live Webinar/Cast - You could do a web cast about a topic in your publication. You could charge people to listen to the web cast and advertise products at the end. Best Software: http://www.onlinewebinarservice.com/ (free 30 day trial)

42. Turn Your Publication Into A Free Teleclass/Seminar - You could do a

teleclass/seminar about a topic in your publication. You could advertise your publication or other products during or at the end.

43. Turn Your Publication Into A Paid Teleclass/Seminar - You could do a

teleclass/seminar about a topic in your publication. You could charge people to listen to the teleclass/seminar and advertise products at the end.

44. Turn Your Publication Into A Free Chat Room Class/Seminar- You could do a

chat room class/seminar about a topic in your publication. You could advertise your publication or another product during or at the end of your seminar. Best Software: http://www.onlinewebinarservice.com/ (free 30 day trial)

45. Turn Your Publication Into A Paid Chat Room Class/Seminar - You could do a chat room class/seminar about a topic in your publication. You could charge people to listen to the chat room class/seminar and advertise products at the end.

46. Give Away Part Of Your Publication As An eCourse - You could divide part of it

up into a free autoresponder course and advertise your publication in it. It will persuade them to buy because they will see your content several times over a short period of time. Best software: http://www.automatedinternetshoppingcart.com/

47. Turn Your Publication Into An eCourse - You could divide part of your

publication it up to create a free autoresponder course and sell the rights to it. People would buy it so they could automatically follow up with their visitors with quality content and their product advertisement. Best software: http://www.automatedinternetshoppingcart.com/

48. Give Away The Reprint Rights To Your Publication - You could give away the

rights to your publication. It would give people an incentive to advertise it to others. You could make money off the back-end by placing ads for other product or affiliate programs in it.

49. Give Away Your Publication And Charge For Advertising - You could give away

your publication after charging others to place ads in it. Then allow others to give it away. If people like your publication and its value, they will pay for the ability to advertise in it.



http://www.automatedinternetshoppingcart.com/




50. Publish a Free E-mail Newsletter for Selling Products - You could publish a free e-mail newsletter to promote your products, affiliate products, MLMs, etc. You would want to mix in some quality content that is related to your business and products.

51. Publish a Free E-mail Newsletter for Selling Advertising Space - You could

publish a free e-mail newsletter to sell advertisements for other businesses. You would want to mix in some quality content that is related to the theme of your e-mail newsletter. You could also sell your own products.

52. Publish A Paid Subscription E-mail Newsletter - You could charge a monthly or

yearly subscription to your e-mail newsletter. To be successful in selling subscriptions to an e-mail newsletter you need highly targeted original content.

53. Publish A Free E-mail Newsletter And Another With More Value - You could

publish a free e-mail newsletter and another with more important and valuable content with a charge for subscriptions offered to the same client.

54. Publish A Free E-mail Newsletter To Charge For Original Content - You could

publish a free e-mail newsletter and charge a subscription fee for 100% original content. For example free subscribers would get reprint and edited content while paid subscribers could get 100% original content.

55. Publish A Free E-mail Newsletter To Charge For No Ads - You could publish a

free e-mail newsletter and charge a subscription fee to people who don't want to get advertisements in every issue. Free subscribers would get ads and paid subscribers wouldn't.

56. Publish A Free E-mail Newsletter To Charge For An Online Community - You

could publish a free e-mail newsletter and charge a subscription fee to people who like to chat with other subscribers. It could be a message board, chat room, e-mail discussion list, etc.

57. Publish A Free E-mail Newsletter To Charge For Archives - You could publish a

free e-mail newsletter and charge a one-time fee for the e-zine archives. In order for people to pay for the archives your content will have to be 100% original.

58. Publish A Free E-mail Newsletter To Charge For The Full Version - You could

publish a free e-mail newsletter and charge them per article. You would simply give them a taste of each piece of content in your e-zine and charge them if they want to read the full version of the article.

59. Publish A Free E-mail Newsletter To Charge For Reprint Rights - You could

publish a free e-mail newsletter that has original content and promotes only affiliate products. You could charge people a subscription fee to reprint each issue



and use it as their own e-zine. They would just have to change the titles, contact info and affiliate link codes.

60. Publish A Free E-mail Newsletter To Charge For A Print Edition - You could

publish a free e-mail newsletter to then charge for a subscription for a print edition. You just have more or original information in the print edition.

61. Free Web Site To Promote Products - You could publish a free web site to

promote your products, affiliate products, MLM's, etc. You would want to mix in some quality content that is related to your business and offerings.

62. Free Web Site To Sell Advertising - You could publish a free web site to sell

advertisements to other businesses. You would want to mix in some quality content that is related to the theme of your web site. You could also sell your own products.

63. Paid Subscription Web Site - You could charge a monthly or yearly subscription

to your web site. You would password protect your content. In order to be successful selling subscriptions to a web site, you'll need highly targeted, original content.

64. Interview Subscription Web Site - You could set up a paid subscription web site

that interviews experts related to your target audience. You would contact the experts and ask them if you could interview them in exchange for free publicity and allowing them a back-end along with you.

65. Product Discount Subscription Web Site - You could set up a paid subscription

web site that has products from other business that have discounted prices. You would contact the business owners and ask them if you could offer their product at a discount to your members in exchange for free publicity.

66. Sample Products Subscription Web Site - You could set up a paid subscription

web site that has product samples from other businesses. You would contact the business owners and ask them if you could offer a sample of their product in exchange for free publicity.

67. Profiles Subscription Web Site - You could set up a paid subscription web site

that give a personal or a professional profile of people or things that are related to your target audience. A profile could contain those things relative to their position or the audience’s interest. You would contact them and ask them if you could do a profile of them or their business in exchange for free publicity.

68. Product Review Subscription Web Site - You could set up a paid membership

web site where you review other business products and give your honest option about them. You would contact other businesses and ask them for their product



for free to review in exchange for free publicity. You could also allow people to submit their products for review.

69. Success Stories Subscription Web Site - You could set up a paid subscription web

site where you offer success stories of people that are related to your target audience. You would contact the people to allow you to write and publish their success story in exchange for free publicity and possible product promotion.

70. Product Monthly Subscription Web Site - You could set up a paid subscription

web site where you offer a new product every month. You would create or buy a new product to give to your members every month that related to your target audience.

71. Online Community Subscription Web Site - You could set up a paid subscription

web site where you offer an online community for your target audience. It could be a message board, chat room, web cam chat etc. You could ask experts to chat with your members in exchange for free publicity.

72. Resource Directory Subscription Web Site - You could set up a paid subscription

web site where you offer a regularly updated directory of resources for your target audience. It could be web site links, free stuff, ebooks, ezines, etc.

73. Step By Step Plans Subscription Web Site - You could set up a paid subscription

web site where you would ask experts, related to your target audience, for a step by step plan. It could be for money, increasing traffic, gardening, etc. You would contact the experts and ask them if you could interview them in exchange for free publicity.

74. Original Content Subscription Web Sites - You could set up a paid subscription

web site where you write and offer all original content. Usually general content won't work. You'll need to find a niche. You could also contact the experts and ask them to write original content in exchange for free publicity.

75. Brainstorm Session Subscription Web Sites - You could set up a paid subscription

web site where you could brainstorm with other experts. You would record the brainstorm sessions and offer them to your members every month. Also sell the archived ones for a back-end either to those missing them or new subscribers…or use them as a bonus.

76. Live Seminar Subscription Web Site - You could set up a paid subscription web

site where you offer live seminar information. You could offer transcripts, audio and video of recent, live seminars each month. You would contact the owners and ask them if you can use them in exchange for free publicity.



77. Best Of Subscription Web Site - You could set up a paid subscription web site where you could offer the best of something. You could offer the best of e-zine articles, dating web sites, message board posts, investing ebooks, etc. You would contact the owners and ask them if you could use ‘their best of something’ in exchange for free publicity.

78. Archived Subscription Web Site - You could set up a paid subscription web site

where you archive and then sell other people’s information. You would contact the owners and ask them if you could archive their information exchange for free publicity.

79. Barter Subscription Web Site - You could set up a paid subscription web site

where you allow people to trade products and services. It could be for advertising, links, products services, leads, expertise, information, etc.

80. Traffic Exchange Subscription Web Site - You could set up a paid subscription

web site where you allow others to join without charge in exchange for bringing traffic by placing your advertisement on their web site. Their content and yours would offer something of value to those regular, charged subscribers. The nature of the advertisement could be a pop up exchange, exit exchange, banner exchange, screensaver exchange, etc.

81. Test / Experiments Subscription Web Site - You could set up a paid subscription

web site where you could do tests and experiments then release the results each month. It could be advertising results, marketing experiments, product tests, etc.

82. Internet Radio Subscription Web Site - You could set up a paid subscription web

site where you offer an on-going Internet radio station. It could be talk or music. You could invite guest, read information and content, have commercials etc.

83. Templates Subscription Web Site - You could set up a paid subscription web site

where you offer a template to make something easier or faster. It could be sale’s letter templates, web site templates, ezine templates, love letter templates, etc.

84. Case Studies Subscription Web Site - You could set up a paid subscription web

site where your offer case studies of how-to information. You would contact the people and ask if you could interview them in exchange for free publicity.

85. Donation Subscription Web Site - You could set up a paid subscription web site

where your ask people to donate good tips and strategies about the subject of your audience’s choice. You could give them free publicity or have them win prizes for the best piece of information. This also could lead to an ebook also.

86. Summary Subscription Web Site - You could set up a paid subscription web site

where you could write summaries of other information product. People like to



save time and find out if they really like it before they buy it. A "Reader’s Digest" type of thing.

87. Software Subscription Web Site - You could set up a paid subscription web site

where you could offer different downloadable software or updates. People would like a good, central location to find all the software they need.

88. Conversation Subscription Web Site - You could set up a paid subscription web

site where you could offer closed-door conversations. The conversation would reveal tips and strategies related to your target audience. You would get them from recruited experts in exchange for free publicity.

89. Survey Subscription Web Site - You could set up a paid subscription web site

where you could have results of surveys, polls and market research. You would tell of the surveys on your free web site with general results information and give in-depth results and details in your paid subscription web site.

90. Diary Subscription Web Site - You could set up a paid subscription web site

where you publish a diary or an action log. You could tell how you complete certain tasks every day or week that relates to your target audience. You could also give others free publicity to do the same. A type of expert’s forum and a how-to one.

91. Mall Subscription Web Site - You could set up a paid subscription web site where

you could host an online mall. You would charge rent for the online stores and shops that would benefit from the membership and having others, through numbers, cross promoting.

92. Finder Subscription Web Site Web Blog - You could set up a paid subscription

web site where you could search for information and tools that others are having a tough time finding. The information could be posted within the site or sent via e-mail. This could be labor intensive so make it worth your while and time.

93. Club Association Fan Club Subscription Web Site - You could set up a paid

subscription web site that contains information, tools and a online community. It should be related to your target audience. A fan appreciates belonging to a group, especially if it gets attention from that central one.

94. Calendar Of Events Subscription Web Site - You could set up a paid subscription

web site where you offer an updated list of events related to your target audience. It could be seminars, concert dates, meetings, sport events, etc.



95. JV Directory Subscription Web Site - You could set up a paid subscription web site where people that sign up can view or submit joint venture offers to other members. You could have message boards, joint venture products, a member directory, etc.

96. Info/News Alerts Subscription Web Site - You could set up a paid subscription

web site where you send out up-to-the-minute news that is related to your target audience. People want to be informed and that is becoming tough. It would work great for niche topics.

97. Safelist Subscription Web Site - You could set up a paid subscription web site

where you can sign up members that want to receive e-mail ads from other select members. With e-mail filters and SPAM laws the way they are, it would be a valuable community.

98. Rental Subscription Web Site - You could set up a paid membership web site

where you rent either physical services, online ones or digital products. The software ones would be limited to their membership and turned off when it terminates. People sometimes would rather pay-as-they-go than pay a large price to hold a package. A backend might be developed with the original seller. Get permission if needed.

99. Teleseminar Subscription Web Site - You could set up a paid membership web

site where you have recordings of teleseminars members can listen to. You could add new ones every month. You could also give members access to live ones. This also lends itself to archives for those joining later.

100. Webinar Subscription Web Site - You could set up a paid membership web site where you have recordings of webinars that are available for members. You could add new ones every month. You could also give members access to live ones.

101. White Boards Subscription Web Site - You could set up a paid membership web site where you have recordings of white boards lessons or demonstrations. You could add new ones every month. You could also give members access to live ones.

102. Host A Live Seminar - You could find a good location and ask speakers and experts to speak at the seminar. A seminar is manly were people sit and listen to a bunch of speakers. They sometimes take questions at the end. You could also give them the first chance to promote the seminar for a big percentage of the profits. You could also record it a sell it as an audio or video. As the promoter you should take a percentage of the speakers sales (10 – 50%).



103. Host A Live Tele-seminar - You could ask experts to speak at your tele-seminar. The speaker often seeks to place their products for sale. That may be sufficient for their time and fee. If you have approval, you may record the tele-seminar for later use. Possibly to be used as a bonus if with good content. At the beginning, it may be required to give the large share of fees collected from attendees to the speaker or allow the speaker to sell his/her products and you receive a commission (10% - 50%) of the net from the speakers sales.

104. Host A Live Workshop/Coaching Session - You ask coaches and experts to help at your workshop. A workshop is mainly getting one-on-one, how-to help. This is like the seminar approach. Since it involves more direct contact, the audience may be smaller. A larger fee would be charged too. A bit harder to sell after-the-fact items since it is usually more visual. A video would be best but requires a considerable outlay for you. Definitely get approval from the speaker!

105. Host A Live Brainstorm/Mastermind Event - You ask recognized experts to speak at your mastermind event. A mastermind event is people getting together brainstorming and sharing ideas. Since there is a sharing, best to do some work in advance to make sure all are qualified and able to contribute. Not a place for wallflowers or only listeners. An active flow is required. An excellent thing for archiving but, again, it requires approval from all contributing.



Keys To Unlocking Marketing Opportunities1. Space (Where is it and is it reachable?) 2. Change (What’s changing and how fast? S.K.E.P.T.I.C.) 3. Knowledge (What’s happening (effect)? Why is it happening (cause)?) 4. Skills (What needs to be done? How must it be done? Who must do it?)

Where Is This Market? Amazon.com: http://www.amazon.com

Keyword #1 ___________________________ # of Books _____________________ Keyword #2 ___________________________ # of Books _____________________ Keyword #3 ___________________________ # of Books _____________________ Keyword #4 ___________________________ # of Books _____________________ Keyword #5 ___________________________ # of Books _____________________

Google.com: http://blogsearch.google.com

Keyword #1 ___________________________ # of Blogs _____________________ Keyword #2 ___________________________ # of Blogs _____________________ Keyword #3 ___________________________ # of Blogs _____________________ Keyword #4 ___________________________ # of Blogs _____________________ Keyword #5 ___________________________ # of Blogs _____________________

MediaFinder.com: http://www.mediafinder.com

Keyword #1 ___________________________ # of Results____________________ Keyword #2 ___________________________ # of Results____________________ Keyword #3 ___________________________ # of Results____________________ Keyword #4 ___________________________ # of Results____________________ Keyword #5 ___________________________ # of Results____________________

Others Reseach Sites:

http://www.ulrichsweb.com http://www.refdesk.com http://www.tveyes.com

http://www.amazon.com/

http://blogsearch.google.com/

http://www.mediafinder.com/

http://www.ulrichsweb.com/

http://www.refdesk.com/

http://www.tveyes.com/



S.K.E.P.T.I.C. Market Scan For Changes Socially Changes?___________________________________________________________ __________________________________________________________________________ “K”ompetition Changes?______________________________________________________ __________________________________________________________________________ Economic Changes?__________________________________________________________ __________________________________________________________________________ Political Changes?___________________________________________________________ __________________________________________________________________________ Technology Changes?________________________________________________________ __________________________________________________________________________ Industry Changes?___________________________________________________________ __________________________________________________________________________ Customer Changes?__________________________________________________________ __________________________________________________________________________ Opportunity Grid

CHANGE PROBLEM OPPORTUNITY



Product Creation Opportunities That Can Pile Up Profits

(e)Books Special Reports Audio Products (MP3’s and CDs) Video Products (Streaming Video and DVDs) Teleseminarss (Live and Prerecorded) Webinars (Live and Prerecorded) Workshops Tip Booklets Action Guides Workbooks Checklist Newsletters Templates Directories Databases

Cool Information Website Concepts You Can Cash In on

___________________________________________ Apartment Locator Site ___________________________________________ Automotive Advice Site ___________________________________________ Book Review Site ___________________________________________ Community Events Site ___________________________________________ Cookbooks and Recipes Sites ___________________________________________ Coupon Site ___________________________________________ Deal Site ___________________________________________ Dining Guide Site ___________________________________________ Health Guide Site ___________________________________________ Hotel Guide Site ___________________________________________ How-To Guides ___________________________________________ Hunting & Fishing Guide Site ___________________________________________ Movie Review Site ___________________________________________ Resorts Directory Site ___________________________________________ Real Estate Site ___________________________________________ Resource Center Site ___________________________________________ Tourist Information Center ___________________________________________ Trade Show Directory



___________________________________________ Vacation Hot Spots Site ___________________________________________ Who’s Who Directory

100 Demand Niche Markets That Spit Cash Like Crazy 1. Making More Money - Most people want to make more money. They want to avoid

not being able to buy all their needs and wants. You could target product niches for employment, home businesses, networking marketing, affiliate programs, career advancement, etc. My offer for this niche: http://www.makerealmoneyontheinternet.com/

2. Increasing Profits And Sales - Most businesses want to increase their profits and

sales. You could target product niches about marketing, copywriting, advertising, cutting costs, publicity tips, etc.

3. Making Good Investments - Most people want to get high returns on their

investments. You could target product niches about investing in the stock market, bonds, futures trading, etc.

4. Getting A Raise - Employees want to avoid being on a low pay scale at their place of

work and losing their job. You could target product niches about communicating at work such as asking for a raise, promotions at work, etc.

5. Getting A Promotion - Most employees want to succeed and offer their employer

their best. You could target product niches about moving up the ladder at work, career advancement, over or underachieving at work with the consequences of each, etc.

6. Working From Home - Many people would rather work at home. You could target

product niches about home business start-up, home business opportunities, affiliate programs, network marketing, etc.

7. Working Less - Most people want to work less but smarter. You could target product

niches about businesses that require little or no work, automated income streams, part-time jobs that pay the same as 40 hour a week jobs, etc.

8. Eliminating Debt - Most people want to control or eliminate their debts. You could

target product niches about money management, debt consolidation, stopping debt collectors from calling, etc.

9. Having Excellent Credit - People want to have excellent credit. You could target

product niches about improving their credit reports, financial management, how to increase their credit rating, etc.

http://www.makerealmoneyontheinternet.com/



10. 1Finding A Bargain - Most people like to find bargains. You could target product

niches about being thrifty, negotiating lower prices, where to find good bargains, etc.

11. Retiring Early - Most people want to retire early or at least have money for their retirement. You could target product niches about planning for early retirement, investing for the long term, goal setting, etc.

12. Being Educated - Many want to further their education. You could target product

niches about college grants, college ratings, college loans, college living, etc.

13. Save Money - Most people want to save money. You could target product niches about starting a budget, lower bills, stretching their money further, shopping smarter, etc.

14. Being Successful - Most people want to be successful. You could target product

niches about making and reaching goals, motivational techniques, getting into the right mind set, etc.

15. Being Lucky - Most people like to win. You could target product niches about

gambling, winning contests, picking winning lottery numbers, best casino hotels, etc.

16. Being A Leader - Many people want to be the leaders. You could target product

niches about leadership qualities, communicating with their followers, educating people, etc.

17. Being An Expert - Most people want to be considered an expert. You could target

product niches about study habits, improving memory, improving brain power, taking action, etc.

18. Looking Credible - Many people want to look credible. You could target product

niches about adding educational achievements, improving career status, publicity your skills, getting in the news, etc.

19. Gaining Information - People generally want to avoid being uninformed about

subjects that could affect their lifestyle. You could target product niches about publishing news topics, selling information, creating information products, information technology, etc.

20. Finding A Job - Many people need to understand their role in employment, such

as how to get a position. How to successfully be interviewed. You could target product niches about writing resumes, job listing services, job training, etc.



21. Being Beautiful - Most people want to be attractive to others. You could target product niches about beauty products, plastic surgery, hair products, dressing for success, etc.

22. Being In Good Health - Most people want to be in good health. You could target

product niches about nutrition supplements, disease prevention, vitamins, healthy diet plans, etc.

23. Living A Long Life - Most people want to live as long as possible. You could

target product niches about anti-aging medications, medical exams, fitness products, safe sex contraceptives, nutrition products, etc.

24. Being Pain Free - Most people want to be pain free. You could target product

niches about pain medications; the latest medical knowledge and cures; exercises that help relieve pain, alternative pain relievers, etc.

25. Being In Shape - Many people want to be physically in shape. You could target

product niches about exercise methods, exercise equipment, video workouts, gym memberships, etc. You could also do joint ventures with firms in the business---offering discounts and such.

26. Being Full Of Energy - Many people want to be full of energy. You could target

product niches about energy drinks, caffeine products, energy inducing diet plans, sleep theory, etc.

27. Being Drug Free - Many people want to be prescription or illegal drug free. You

could target product niches about natural medicines, drug therapy.

28. Having A Collection - Most people collect something. You could target product niches such as trading cards, coins, nick-knacks, dolls, plates, old books, glassware, etc.

29. Being Famous - Many people would like to be popular and famous. You could

target product niches about how to become famous, being likable, how to attract other to you, etc.

30. Being In Fashion - Many people want to be trendy and in fashion. You could

target product niches about fashion information, clothing products, clothing accessories, etc.

31. Being Mind Healthily - Many people want to have good mental health. They want

to avoid felling depressed, having anxiety, having limiting beliefs, etc. You could target product niches like self help information, hypnosis, and mental therapy, etc.



32. Be Intelligent/Smart - Many people prefer to be recognized as being intelligent or smart. You could target product niches like increasing grade averages, schooling, raising IQ, increasing mind power, vocabulary, etc.

33. Being Sociable - Many people want to have good social life. You could target product niches like communication tips, communication technology, social events, social gatherings, social skills, etc.

34. Being First - Most people want to be first or number one in life or their

profession. They have been convinced thinking first is better. You could target product niches like "first to know" information, how to be a number one (anything), good listening habits, etc.

35. Having No Risk - Many people want to avoid risks in life. They avoid taking risk

because they may not be able to afford the consequences. You could target product niches like medical insurance, legal insurance, life insurance, smoke detectors, safety equipment, etc.

36. Being/Finding Love - Most people want to be in love or loved. They also seek to

avoid those things harming it. Such as getting a divorce, breaking up, etc. You could target product niches like relationship counseling, dating services, single bars, etc.

37. Getting Married - Many people are looking to get married. You could target

product niches like wedding supplies, wedding dresses, consulting and other pre-marital services.

38. Attracting Men/Woman - Most people want to be attractive to the opposite sex.

You could target product niches like flirtatious tips, makeovers, attractive clothing styles, perfumes/colognes, etc.

39. Saving Memories - Most people want to retain their memories and remembrances.

They want to maintain them and have them to pass down to their children. You could target product niches like cameras, camcorders, photo albums, paintings, diaries, journals, etc.

40. Being A Good Parent - Most people want to be good parents. You could target

product niches like parenting guides, parenting classes, anger management, stress management, etc.

41. Having Sex - Most people enjoy sex. You could target product niches like

contraceptives, how to guides, videos, magazines, how to be romantic information, dating services, etc.



42. Saving Time - Most people want to save time. You could target product niches like daily planners, instant benefit products such as laundry service, meal planning and delivery, etc.

43. Accomplishing A Goal - Most people want to achieve goals in their life and

career. You could target product niches like goal setting information, motivational products, hypnosis, seminars, etc.

44. Gaining A Talent/Skill - Many people want to learn a talent or skill. You could

target product niches like educational classes, home training, personal training, how-to publications, how-to videos, etc.

45. Fulfilling a Craving - Most people want to fulfill a craving, especially when

dieting. They would prefer things tasting fat or luxurious while not actually being fattening. You could target product niches like low fat foods, low card foods, sugar free foods, etc.

46. Fulfilling Hunger - People want to fulfill their hunger for food. You could target

niche products such as fast food services, food products, spices, instant foods, etc. along with a healthy review of the choices.

47. Quenching Thirst - People want to quench their thirst. You could target niche ucts

like fast drink services, drink products, mixes, instant drinks, handy drinks, etc.

48. Losing Weight - Many people want to lose weight. You could target niche products like diet meal bars, low-carb food, exercise equipment, low fat deserts, hypnosis, diet plans, etc.

49. Fulfilling A Dream/Fantasy - Many people want to fulfill a dream or fantasy. You

could target niche products such as finding exotic vacations, reviewing high ticket items, achieving dreams strategies, etc.

50. Being Clean/Sanitary - Most people want to be clean and sanitary. You could

target niche product like anti-bacterial soaps, bath and shower products, hand sanitizing, etc.

51. Being Organized - Many people want to be more organized. You could target

niche product like schedulers, organizational tips and information, closet organizers, etc.

52. Being Free - Most people enjoy the feeling of being free. They want to avoid

feeling confined or restricted. You could target niche products like home business opportunities, real estate, apartment finding service, vacation packages, etc.



53. Getting Pleasure - Most people want to gain pleasure rather than have pain or discomfort. You could target niche products and services like massage therapy, pain medications, traveling planning, etc.

54. Overcoming Obstacles - Most people want to overcome their obstacles. You

could target niche product and services such as motivational audios, subliminal goal reminders, removing limiting beliefs, etc.

55. Owning Rare Possessions - Many people want things that are rare and have value.

You could target niche products and services like antiques, diamonds, collectibles, etc.

56. Being Entertained - Most people want to be entertained. You could target niche

products like comedy, music, TV shows, books, DVDs, live entertainment, etc.

57. Avoiding Trouble - Most people want to avoid trouble, or if in it to find relief. You could target niche products like legal products, legal insurance, law information, avoiding peer pressure, etc.

58. Having Friends - Most people want to have friends. You could target niche products like how-to-make-friends, communication tips, how to overcome being shy, friendly type hangouts, etc.

59. Being Safe - Most people want to be safe in their life and surroundings. They

want to avoid danger or others threatening them or their loved ones. You could target niche products like home safety items, CPR classes, local hazards information, etc.

60. Looking Younger/Older - Many people want to look different than their age. You could target niche products like anti-aging products, make-up, clothes, disguises, etc.

61. Getting Praise - Most people want to be praised, complimented and congratulated

for their accomplishments. You could target niche products and services such as self-improvement courses, career aid, public speaking, etc.

62. Having Convenience - Most people want to have convenience. You could target

niche products such as labor saving devices, methods and services, quick and easy meal planning, etc.

63. Being Understood - Most people want to be understood. You could target niche

products and services like communication techniques, grammar tips, spell checkers, speech audios, etc.



64. Being Environmental - Many people want environmental friendly product. You could target niche products and service that are environmental friendly such as cleaners, chemicals, air fresheners, vehicles, pesticides, etc.

65. Not Wasting - Many people want recyclable products or packaging. You could

target niche product and services like recyclable paper, cans, bottles, plastics, metals, etc.

66. Belonging To Groups - Many people want to belong to a certain group of people.

You could target niche products and services like clubs, associations, get-togethers, niche seminars, sports teams, etc.

67. Completing A Project/Task - Most people want to complete a certain project or

task. You could target niche products and services like following-through tips, taking action, goal setting, etc.

68. Changing Someone - Many people want to change other’s minds. They want to

avoid a situation that could affect their own life's goals. You could target niche products or services like public speaking, persuasion and influence techniques, copywriting, marketing, non-verbal communication techniques, etc.

69. Having Authority - Many people want to be authority figures. You could target

niche products and services like professional classes in leadership training, parent classes, etc.

70. Gaining Benefits/Feature - Most people want features that will both simplify their

life and add benefits. You could target niche products and services like add-ons to a general product---free pick-up and delivery, service plans, free shipping, etc.

71. Solving Problems - Most people want to solve their problems. You could target

niche products and services such as problem solving skills, overcoming obstacles, dealing with (a specific problem), etc.

72. Breaking A Bad Habit - Many people want to break their bad habits. You could

target niche products and services like quitting smoking, stopping nail biting, quitting over-eating, etc.

73. Gaining A Good Habit - Many people want to gain good personal habits. You

could target niche products and services like eating healthily, exercising, getting enough sleep, etc.

74. Gaining An Advantage Many people want to gain an advantage over other people

or situations. You could target niche products and services like specific tips, strategies, secrets, tactics, etc.



75. Thinking Positively - Many people want to think positively. You could target niche products and services such as how to think positively, etc.

76. Changing Something - Most people want to change something in their

environment. You could target niche products and services like decorating strategies, home improvement books, landscaping tips, etc.

77. Changing Themselves - Most people want to change something about themselves.

You could target niche products and services like self help, stylish clothing, make-up, work out equipment, etc.

78. Having Things Natural - Many people want their products as natural as possible.

You could target niche product and services such as all natural food, all natural drinks, all natural cleaners, all natural snacks, etc.

79. Be Happy - Most people want to be happy and laugh. You could target niche

product and services like comedy, jokes, greeting cards, etc.

80. Gaining Weight - Some people want to gain weight. You could target niche product and services like muscle enhances, work out equipment, protein drinks, etc.

81. Being Secure - Most people want to feel secure. They want to avoid being

insecure, vulnerable, exposed or even feeling unsafe. You could target niche product and services like security systems, locks, safety products, credit card security measures, secure ordering, etc.

82. Being Generous - Many people are generous and giving. You could target niche

product and services like gift items, charity auctions, donations, non-profit services, etc.

83. Being Comfortable - Most people want to be comfortable. You could target niche

product and services like comfortable clothes, seat cushions, velvet sheets, etc.

84. Being Moral/Ethical - Most people are moral and ethical. You could target niche products and services like religious items, parental rating ratings, parent controls, professional standards, law/legal products, etc.

85. Being Supported - Most people want to be supported in the positions they take.

They want to avoid facing confrontations alone. You could target niche products and services like legal advisers, accountants, body guard services, protective weapons, etc.

86. Having Privacy - Most people want to lead private lives. You could target niche

products and services like identity theft protection, privacy support, blinds, tinted windows, etc.



87. Being Helpful - Most people are caring, helpful and compassionate. They want to

avoid having others struggle with a problem or disaster. You could target niche products and services like volunteer services, helpful organizations, etc.

88. Getting Challenged - Many people like to be challenged. They want to prove that

they can accomplish things when faced with obstacles. You could target niche products and services like reality shows, pie eating contests, etc.

89. Being Adventurous - Many people are looking for an adventure. You could target

niche product and services like extreme sports, adventurous vacations, bungee jumping, parachuting, etc.

90. Avoiding Scams - All people want to avoid being scammed. You could target

niche products and services like scam reporting services, product reviews, legitimate business opportunity reviews, etc.

91. Being Relaxed - Most people want to lead a relaxed lifestyle. They want to avoid

feeling worried, stressed, tense, uptight and nervous. You could target niche product and services like vacations, hypnosis, message theory, etc.

92. Being Scared - Many people enjoy being playfully frightened. You could target

niche products and services like scary movies, haunted houses, Halloween costumes, etc.

93. Being Competitive - Many people like to be competitive You could target niche

product and services like sports, video games, competitive contests, etc.

94. Being Confident - Most people like to be confident. You could target niche product and services like confidence building tips, developing self-esteem, challenging pursuits, etc.

95. Smell Good - Most people want to smell good. You could target niche products

and services like deodorant, perfumes, colognes, air fresheners, breather fresheners, etc.

96. Being Wired/Unwired - Many people want to be connected to the world. They want to avoid missing something or not communicating with people in their life. You could target niche products like Internet access, video conferencing, satellites, cable, cell phones, lap-top computers, Internet cafes, etc.

97. Child Supporting - Many people have children they need to support. You could

target niche products like children’s clothes, toys, games, food types for children, baby supplies, etc.



98. Being Well Groomed - Most people want to be well groomed. You could target niche products like nail clippers, hair salons, razors, shaving cream, finger nail polish, hair spray, nose hair clippers, hair wax, electronic groomers, etc.

99. Being Well Clothed - Most people want to be well clothed or have specific

clothing. You could target niche products and services like clothes, clothing magazines, uniforms, sewing machines, clothes making patterns, fashion designing, etc.

100. Providing a Community Service - There is always a demand for serving

the community. Find an area you would be qualified in and offer to aid. The service will both be appreciated and you could find a niche to fill for a profit once your expertise is established even nationally. Your local area is an excellent place to start.



AIM At The Best Opportunities For You Principles of AIMING

Reading the current situation for leverable opportunities to advance your position. With clarity of focus and aim, there is a tendency to be easily seduced by

opportunities and chase after everything that looks good once it comes along. Doing less means having more. You must get clear and decide what to do and what not to do.

2 Important Questions

1. Can you afford to win? 2. Can you afford to lose?

Looking At The Opportunity

Dangers = Can you maneuver in? Distance = Is the market reachable? Obstacles = Whom or what stands in the way?

Looking Ahead of The Opportunity

Is this a peak position that offers no advancement? Is this a spread-out position that will stretch your resources? Is this a constricted position of very limited size? Is this an unobstructed position with very little obstacles? Is this a barricaded position with many obstacles?

Customer & Product Opportunity Mix

Existing customers New customers Existing products New products

Market Evaluation Criteria

Difficulty of Implementation Strategic Fit Cost Benefit



CHOOSE The First Opportunity To Pursue Principles of CHOOSING

Selecting a specific opening to leverage to advance your position.

4 Competitor Positions

1. Direct 2. Alternative Use 3. Substitute 4. Economic

3 Dictators Of Winning

1. Power of Your Position 2. Available Channels 3. Available Partners

L.O.D.

LIST ORGANIZE DECIDE

Direct Alternative Use

Substitute Economic



EXECUTE Plans. Principles of EXECUTING

Know where to go is one thing, knowing how to get there is something different. Picking and designing the right path to advance your position. Narrow your options to your best possible immediate action. You influence and shape your future by acting on your plans today. You can’t do everything, so focus & leverage resources of time, money and energy. Your commitment to finish should be as strong as your commitment to start. Turn your commitment into clear, concise action plans, then see them through to

completion. Remove and eliminate everything you don’t have to be doing (L.O.D.) Do one thing at a time and master it. Action is a choice, but to win you have to move with purpose and precision. The key to “taking winning actions” is found in your ability to adapt and adjust.

7 Reasons Why Waiting To Act Is Wrong

1. The cost increase. 2. ROI grows more distant. 3. The environment changes. 4. The original target moves. 5. Methods become obsolete. 6. What it takes to win changes. 7. Opportunities are missed.



Action Grid

0

20

40

60

80

100

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

2 Winning Maneuvers

1. Shadowing to copy and follow best practices and market leaders. 2. Alliances to join together with established leaders. (Enhance, Compliment or Enable).

Cause

V Problem

V Effect

Corrective Action Preventive Action

Adaptive Action Contingent Action

Past Future

Cause

V Opportunity

V Effect

Promoting Action

Exploiting Action

Present



100 Ways To Pump Out Information Product ProfitMachinesIgnorance is a form of emptiness and products fill that emptiness to create fullness. 1. Professional Interview - You would ask an expert for an interview in

exchange for free publicity. The interview would be about their professional life. You want the interview to be long enough to fill up your information product.

2. Personal Interview - You would ask an expert for an interview in exchange

for free publicity. The interview would be about their personal life. You want the interview to be long enough to fill up your information product. This would involve someone of fame with enough interest for others.

3. Group Interview - You would ask a number of experts for an interview in

exchange for free publicity. You want all the interviews to be about the same subject so it coincides with your information product. The interviews can be shorter since you would have many experts. They can also be done at different times and then combined.

4. One Question Interview - You would ask many experts one single question

that would require a long answer in exchange for free publicity. When you ask one question, it tightly focuses the subject of your information product. Very good for a bonus to your main offer.

5. Tips, Strategies, Secrets, Etc. - You would ask a number of experts about

their tips, strategies, secrets, etc. on a particular subject in exchange for free publicity. They could be very small pieces of information so you will need to have many contributors.

6. Specific Tips, Strategies, Secrets, Etc. - You would ask a number of experts

more specific and beneficial tips, strategies, secrets, etc. on a particular subject in exchange for free publicity. It should be unusual tips, little know strategies, unspoken secrets, etc, so they have value to others. Most information products have less value because the data is more commonly known.

7. Step By Step Plans - You would ask one or more experts for a step-by-step

plan about a particular subject in exchange for free publicity. People like such plans because they are easy to follow and don't require much thinking. Successfully proven too. Better directed to new people in the field.



8. Discussions/Conversations - You would ask two or more experts to have an discussion and record it on the subject of your information product in exchange for free publicity. It could be in-person, over the phone, chat room, etc. You could convert it into audio, video, transcripts, etc. Maybe you've heard of people having or selling recordings of round table discussions. The same idea.

9. Brainstorm Sessions - You would ask two or more experts to have a

brainstorming session on the subject of your information product in exchange for free publicity. It could be in-person, over the phone, chat room, etc. You could convert it into audio, video, transcripts, etc.

10. Paid Live Seminar - You would ask many experts to participate in a live

seminar that you’re hosting in exchange for free publicity and a chance to promote their products instead of their normal commission. You could make a back-end by selling the transcripts, audio, video, etc, of the seminar.

11. Free Live Seminar - You would ask many experts to participate in a live

seminar that you’re hosting in exchange for free publicity and sale of their products. You would make money selling the transcripts, audio, video, etc, of the seminar.

12. Paid Live Teleseminar - You would ask many experts to participate in a live

teleseminar that you’re hosting in exchange for free publicity and a chance to promote it in exchange for commission. You could also make money selling the transcripts and audio of the teleseminar.

13. Free Live Teleseminar - You would ask many experts to participate in a live

teleseminar that you’re hosting in exchange for free publicity for their products. You would make money selling the transcripts or audio of the teleseminar.

14. Paid Live Webinar - You would ask many experts to participate in a live

webinar that you’re hosting in exchange for free publicity and a chance to sell product in exchange of full commission. You could also make money selling the transcripts, audio, video, etc. of the webinar.

15. Free Live Webinar - You would ask many experts to participate in a live

webinar that you’re hosting in exchange for free publicity for their products. You could make money selling the transcripts, audio, video, etc. of the webinar.



16. Original, Exclusive Articles - You could ask a number of experts for an original, exclusive article about a subject of your information product in exchange for free publicity. You would then compile all the articles you get into your information product. If they need extra incentive to write the article, you would allow them the first chance to sell it. A danger in that with others involved…get general approval from all first!

17. Recommended Recourses - You would get many experts to tell of

recommended resources for subjects of your business and technical information product in exchange for free publicity. For example, web sites that accept marketing article submissions. You could ask the web site’s owner if you could have permission to list their web site in your information. See if they would write a description of their web site. Your product would be full of links with descriptions to lead people to the resources.

18. Recommended Information Recourses - You would get many experts to recommend information resources for the subject of your how-to information product in exchange for free publicity. For example, web sites that have free gardening tips. You would ask the web site’s owner for permission to list their web site in your information product. Ask if they would write their own description for their web site. Your information product would be full of links with descriptions to lead people to the resources of their interest.

19. Information Linking - You would find the places you want to link to using

search engines, online directories and other online references about the subject of your information product. Get the permission of the webmasters, authors, publishers and/or owners. Even ask if they want to write a short description for their link. Your e-book would be full of links with descriptions to lead people to the references or information.

20. Excerpts Of Online Communities - You could ask participants of online communities and/or the community owner to use, or link to, posts about the subject for your information product in exchange for free publicity. It could be message boards, web blogs, chat rooms, newsgroups, email discussion lists, forums, etc.

21. Excerpts Of Free Content- You would ask the free content owners if you

could use excerpts of their content in your information product in exchange for free publicity You would compile it all together. It could be free ezines articles, web site content, ebooks, ecourses, reports, etc.



22. Excerpts Of Paid Content- You would ask the paid content owners if you could use excerpts of their content in your information product in exchange for free publicity. You would compile it all together. Sometimes they may ask for payment. You would need to determine the value to you and others. It could be paid ezines articles, membership web site content, ebooks, books, reports, newspapers, magazines, ecourses, reports, audio, video, etc. Always be careful that the approval covers everyone involved! Lawsuits can be expensive.

23. Excerpts Of Audio And Video - You would ask the audio or video owners if

you could use excerpts of their content in your information product in exchange for free publicity. You would compile it all together in transcriptions or recordings. They may ask for payment. Your product could be paid videotapes, audio books, online audio, event recordings, streaming video, etc.

24. Information Collections - You would ask writers or publishers for a

collection of things that you could compile into a information product in exchange for free publicity. For example, you could put a collection of recipes into an e-book. Other ideas would be poems, product reviews, photos, short stories, etc.

25. Personal Profiles - You could ask a number of experts to profile themselves in your information product in exchange for free publicity. It could be a profile about their personal life and preferences. For example: favorite foods, where they went to high school, first job, etc.

26. Professional Profiles - You could ask a number of experts to profile

themselves in your information product in exchange for free publicity. I would be a profile about their professional life and preferences. For example: favorite part of their business, favorite business book, business web sites they visit regularly, etc.

27. Non-Personal Profiles - You would ask a number of experts to profile

themselves in your information product in exchange for free publicity. I would be a profile about things in their professional or personal life. For example, you could ask a webmaster to profile his web site. You could have categories like: how many pages, average visitors, and freebies he/she offers, etc.

28. Templates - You would ask a number of experts to provide content that could be used as tools, templates or models for others in exchange for free



publicity. For example, you could ask for sales letters that other people could use as templates. You would turn them into fill-in-the-bank templates. Other ideas would be business letters, drawings, classified ads, headlines, romantic letters, etc.

29. Surveys And Polls - You would ask many people to take a survey and use the results in your information product in exchange for a freebie. It could be "fill in the blank" or "multiple choice" survey. Your information product would be of survey results your target audience would be interested in.

30. Rewrite/Update/Add-to Someone Else's Information - You would ask an

author or publisher to rewrite/update/add-to their information product to create a new one in exchange for free publicity and a percentage of the profits or a up front fee.

31. Reformat Someone Else's Information - - You could ask an author or

publisher to reformat their information product to create a new one in exchange for free publicity and a percentage of the profits or a up front fee. For example changing a print book to an audio book.

32. Retarget Someone Else's Information - You could ask an author or publisher

to retarget their information product to create a new one in exchange for free publicity and a percentage of the profits or a up front fee. For example: changing a book about off-line marketing into a one about Internet marketing.

33. Co-Author - You would ask another writer to co-author an information

product with you in exchange for free publicity and a percentage of the profits or a up front fee. You would be able to write or create an information product quicker.

34. Multi-Co-Author - You would ask a number of writers to co-author an

information product with your in exchange for free publicity, a percentage of the profits or up front fees. You would be able to write or create an information product even quicker than with just one co-author. If you get enough people you might only have to write a title, table of contents and an introduction.

35. Archived Information - You would ask one or more authors/publishers to use

their archived information to create an information product in exchange for free publicity. It could be old e-zine issues, articles, reports, free reprint



articles, stories, etc.

36. Directory Information - You would ask many people to contribute to your directory information product in exchange for free publicity. . For example, you could tell them you're creating a directory e-book, which will list e-zines that accept paid advertising. It could be e-zines, web sites, message boards, software freebies, businesses, offline resources, etc. You could have a pre-made form that would enable them to fill out their information just like online directories do.

37. Unfinished Information - You would ask others for unfinished information products and finish it for them in exchange for free publicity and a percentage of the products or an upfront fee. Tell them you will also list their name as a co-author.

38. Unpublished Manuscripts/Information - You would ask authors for

unpublished information products and finish it for them in exchange for free publicity and a percentage of the products or an up front fee. Tell them you will also list their name as a co-author.

39. Reprint Or Master Reprint Rights - You would buy the reprint or master

reprint rights to someone else's information product for 100% profit. 40. Affiliate Program - Join another’s affiliate program then sell someone else's

information for commission. You would also promote their web site. You would have to take orders and deliver the information product, etc.

41. Affiliate Program For Some Else - You would find an information product

being sold with no affiliate program and offer to sell it for them for a percentage of the sales. You could create an affiliate program for them where you're the sole affiliate.

42. Trade Reprint Rights - You would trade reprint and master reprint rights if

you already have at least one information product. It will help you acquire new ones to sell.

43. Compile For Reprint Rights - You would compile other people’s information

into different formats for them in exchange for the reprint rights to it. Such as: ebook format, print format, audio format, etc.



44. Rent Out Information - You would buy information products and rent them out multiple time. For example: video rentals, music rentals, book rentals, etc.

45. Q and A Session - You would ask a number of experts to answer questions

from your target audience in exchange for free publicity. You would invite your list of customers, leads, subscribers, etc. to the question and session and they could ask the question or you could ask them to provide their questions ahead of time. The question and answer session could be held via teleseminar, webinar, chatroom, etc. You could charge for it and/or do it for free and turn it into an information product to sell.

46. Half And Half - You would take your subject of choice and mix strategies

from another subject either closely related or able to be transferred. The other information is available without your writing it. For example: mixing Internet marketing with real estate selling.

47. Free Reprint Articles - You would ask a number of writers to allow your use

of their free reprint articles to create an information product and, in exchange, you'll leave their resource box at the end. There are thousand of free reprint articles and other content on the Internet.

48. How To Reality Information - You would film another expert (or yourself

even) doing something in exchange for free publicity. For example, you could tape an expert doing a craft project. It could be named ‘How To Build A Bird House’. You or the expert could narrate it. It could be a taped video, live webcam, online video, etc.

49. Catalog Information - You would create a catalog on a specific subject then

give it away or sell it. You could let businesses have ads in it for free in exchange for a link to it or give it away to their customers. You would only be writing your ad and the main content would be ads that the others write. If your catalog was an ebook it could literally be spread all over the Internet.

50. Testimonial Information - You would sign up to any affiliate program and

compile a free information product that contains testimonials of other people that have used the product. You could get them for the business owner or compile them yourself with his permission.



51. Internet/Offline Radio Programming - You would create a whole station where all you do is read free content that is on the Internet based on your subject of choice. You would get the content owner’s permission.

52. Diary Information - You would ask a number of experts to write a weekly or

daily diary for a month of stuff that is related to the subject of your information product in exchange for free publicity or a percentage of the profits. For example, you could have online marketers write a weekly diary of things they do to promote their website.

53. User Generated Information - You would allow a number of experts giving

advice and aid free access to your private online community in exchange for free publicity. It could be a message board, chat room, e-mail discussion list, etc. People will want access to it to see what the experts are writing and posting. Plus your target audience’s questions and the answers will create content as well.

54. Results Information - You would ask experts to give results of tests and

experiments they have done in exchange for free publicity. For example: specific click-throughs and sales ratios of advertising campaigns they have done.

55. Live Voyeur Information - You would set-up a live webcam on yourself so

your customers could view a particular environment or place they are interested in. For example, it could be you running your home-based business or an element of it.

56. Lessons/Assignments - You would ask experts to allow you to use their

content in exchange for free publicity in your information product. You would create a lesson assignment, with an exercise at the end of the content. You could use it to create an eclass, teleclass, live class, workbook, etc.

57. Information/Content Pass - You would ask a number of content owners to

allow you to sell access to their content in exchange for a percentage of the profits. For example, you could sell access (a pass) to a number of paid ebooks by different authors for one low price. This would be done for those unfamiliar with the value of their product.

58. Summary/Highlights Information - You would ask a number of authors and

writers to write summaries of their information in exchange for free publicity. You could group all the summaries together in your own



information product. This would be a handy digest saving them time and money.

59. Discounts/Coupons - You would ask a number of information sellers to give

you an exclusive and lower price to be in your discount/coupon information product. It would give them free publicity and you would have an information product using their products. It could also be any product or service, not just information products.

60. Reviews - You would ask a number of other businesses to allow your review

of their product in exchange for free publicity. You could do several different businesses and compile all the reviews in one information product. You could rate in categories such as quality, price, and performance. The rating would be based upon usability rather than general quality. If it is a poor product, have nothing to do with it!

61. Fad Information - You would take your subject of choice and mix strategies

from a current hot trend or fad. It is always a good policy to attach your product with a current trend or fad. For example: gardening with a low carb diet. This can help sell your product much faster.

62. Collectible Information - You would ask an information product seller to

convert it into a collectible information product for a percentage of the profits. You could sell it as a print edition with autograph, add collectible bonuses, add a limited edition chapter, etc.

63. Try Before You Buy - You would ask writers and authors if you could sell

their information product as a ‘Try Before You Buy Offer’ in exchange for a percentage of the profits. Many merchants don't like that because the rate of return is a higher. It requires extra customer service that you could provide. This could be offered as one part of a CD-ROM, DVD, a print publication, etc. Much like a sampler with limited usage.

64. Affiliate Managing - You would ask an information product seller to allow

you to manage his affiliate program and sales tracking for a percentage of the profits.

65. Public Domain Information - You would create an information product using

public domain information. You want to make sure the information you are using is really public domain so you don't into any legal trouble. Public domain means property rights that belong to the community at large, are



unprotected by copyright and are available to anyone. You would repackage them; perhaps give a new title also.

66. Sample Information - You would ask authors for samples of their information

products in exchange for free publicity. You would then combine them into one big information product.

67. Photo Information - You would take pictures, screen shots and compile a

photo information product. For example: an information product that contains pictures and descriptions of different types of flowers.

68. Story Information - You would ask writers for their fiction or non-fiction

short stories in exchange for free publicity. It could be success stories, children stories, fiction stories, etc. For example, I'm currently compiling an e-book that will contain 5 short stories on how people decided to start their own business.

69. Top Lists - You would ask people or experts their opinion of important topics

to your audience in exchange for free publicity. For example: ‘10 Ways To….’, the ‘Top 20 Gardening Tips’, the ‘Top 5 Easiest Ways To….’, etc.

70. Personal Rolodex - You would reveal your personal rolodex of web sites,

bookmarks, contacts, etc. that are related to your target audience. For example: a rolodex of good or bad e-zines for a particular purpose, for instance, for advertising.

71. Tabloid Information - You would ask people or experts for gossip, rumors or

inside information that is related to your target audience in exchange for free publicity. You could compile it into one information product or as an on-going subscription product.

72. Forms - You would create simple or complex forms or have others offer

those they typically use in business in exchange for free publicity. The forms would relate to your target audience. They could be organizational forms, results forms, legal forms, etc. You could also make them printer ready.

73. Event Calendar/Dates - You would compile or ask other to contribute event

dates in exchange for free publicity. You want the forms to be related to your target audience. It could be seminar events, concert dates, sports events, etc.



74. Case Studies - You would ask experts for case studies in exchange for free publicity. They could be successful or unsuccessful studies. Such studies are very valuable, especially as a guide.

75. Year Book - You would compile an information product based upon the

entire year that related to your target audience. It could be about news stories, products of the year, web site of the year, people of the year, etc.

76. Checklist - You would create a simple checklist or ask experts to contribute

one for your information product in exchange for free publicity. A checklist would be used as a guide to insure things are done right and in proper order. To promote organization and success.

77. Group Information - You would ask publishers and writers to contribute their

whole information products into one big package deal. You would gather the content suppliers, promote the site and take the orders. You would be acting as more than an affiliate.

78. Out-Of Print - You would find out of print information products and ask the

publishers to sell them in exchange for an up-front fee or a percentage of the profits. You wouldn’t have to write anything and you might offer to convert it into another format.

79. Announce Lists - You would start an announce list where people subscribe to

the list so as to get important announcements related to their preferences. The subscribers would set the content for their particular list. For example: an announce list about new free ezines. Other ideas would be news alerts, safe lists, product announcements, etc.

80. Information Product Ideas - You would sell your information product ideas

instead of creating the product. You could sell them for an up-front fee or royalty on all the sales.

81. Best Of Information - You would ask authors and publishers to contribute the

best of their information in exchange for free publicity. For example, you could use the best bits and pieces of e-zines. There are so many e-zines, people don't have time to read them all. They want a quick way to get all the information.

82. Biographies - You would write a biography of someone important to your

audience. An expert, a writer, a publisher or someone famous. This could be a compilation by many or just you.



83. Opinions - You would have people submit opinions about news stories,

world events, products, business, etc. in exchange for free publicity. You could compile all the opinions into an information product. Just make sure it's something your target audience would be interested in.

84. Services For Information Publishers - You would trade your service in exchange for a fee or reprint rights to the information product. You could trade copywriting, proofreading, recording equipment, web hosting, editing, web site design, etc.

85. Ad Free Information - You would ask an information publisher to convert

their ad supported information product into one ad free in exchange for a percentage of the profits.

86. Information Brokering - You would supply information publishers with

people that are interesting in buying their products or find specific information products for people that are searching for them. You would just charge either the business, the prospect or both.

87. Information Contest - You would hold a best ideas contest and convert the

ideas into an information product. It could be ideas for marketing, gardening, new products, etc. Participates could include your web site visitors, current customers and e-zine subscribers. The prizes could be cash, your product or other items. You could make it an on-going contest and award prizes every month. This will give you a cheap, steady supply of current information of interest.

88. Information Submissions - You would allow people to submit information

for your information product in exchange for free publicity. For example, you could have a membership web site that lists tons of business that want to joint venture with other businesses. You could allow businesses to submit their information for free and charge businesses that want access to the whole list.

89. Commission Splitting - You would join a number of information product

affiliate programs and place them in an ebook or on a web site. You could tell people that order through your links that you'll give them a rebate. Just make sure you have the proper tracking and permission from the program owner.

90. Free Stuff Bundling - You would find tons of free information products and

bundle them together into one big package deal. Get permission from the



owner. It could be reports, ebooks, ecourses, ezines, software, freeware, shareware, articles, informative web sites, web directories, etc.

91. Fan Club - You would ask an expert, celebrity, performers, athlete, film star,

etc. to allow you to manage an information based fan club for them. They could provide all the information about them you need and you would just send out the fan information.

92. Example Information - You would ask people to compile examples of their

materials in exchange for free publicity. For example, you could compile a bunch of successful sales letters into an information product. You would want the examples to be related to your target audience.

93. Unedited Information - You would quickly write an information product by

not proofreading, editing or spell checking it. You would just advertise as it an unedited information product. It could just be notes, jotted down ideas, etc.

94. Be A Publisher - You would publish and sell other people’s manuscripts and

information products. You would take on all the expenses, promotions, orders, etc. You would pay the authors an up-front fee or pay a royalty on every sale. Many authors want a publisher because all they want to do it write.

95. Consultations - You would answer people’s questions and give them advice

on the subject you have knowledge in. You won't have any information product to create. You could consult with people by phone, in person, via e-mail, by webcast, etc.

96. Information Mall - You would set up an online mall for information products.

You rent out space to the information publishers and sellers. They would benefit from you promoting the mall. You could also ask them to promote the mall.

97. Information Payments - You would give information publishers a way to

accept card cards for their orders without needing a merchant account. You would turn into the seller and they the wholesaler. They would be required to do all of the promotion of their own web site.



98. One Page Affiliate Templates - You would create quick, simple one-page affiliate templates. For example, a web site template advertising some affiliate programs that people can add their own affiliate codes.

99. VIP Information - You would run a VIP information source for another

information publisher. It could be a list or private web site. It would give those potential customers subscribed insight to the product before others. It could be new affiliate products to sell, special promotions, new information releases, discount offers, etc.

100. Auction Information - You would start an online auction for information

product sellers. You could charge fees for publishers to list their information product and/or charge a percentage of the final bid total.

101. One Page Web Site Templates - You would create quick, simple one-page

web site templates. It could be start pages, about me pages, faq pages, thank you pages, contact us pages, etc. Subscribers would add their own information.

102. Drop Ship Program - You would promote a drop shipped information

product and just pay the publishers a percentage of each sale you make.

103. Wholesale Information - You would buy information products at a bulk/wholesale prices and sell them for a higher price.

104. Used Information - You would find used information products and buy

them cheaply and sell them at online auctions. It would work well for used books, magazine, reports, etc.



Clear Checklist Process for Creating MarketingInformation Products

Pick your target market. Resolve the G.A.P. you can fill profitably. Identify top 3 companies serving the market and their offerings. Pick a position. Qualify the idea. Decide on format. Decide on creation method. Do discovery on the subject. Decide on title. Draft subtopic chapter/section titles. Setup your binder with title tabs. Assemble research materials into section titles of binder. Write/record first draft. Edit content and fill in gaps on second draft. Confirm facts, stats and stories used. Send to professional editor to clean up grammar, punctuation and formatting.

http://www.guru.com Get your ISBN number. http://www.bowker.com Get a barcode graphic for your product. http://www.createbarcodes.com Send out draft for review and feedback from relevant experts. Request and collect testimonials and feedback for marketing materials. Design visual packaging for both digital and physical appeal. http://www.elance.com Decide what to make available as lead generation offer. Send product draft to copywriter to begin writing sales copy for direct response

website. Decide on fulfillment house for physical products. http://www.disk.com Decide on payment processor (ClickBank, PayPal, etc) Setup website with sales copy, ecommerce and optin form.

http://www.automatedinternetshoppingcart.com Test purchase and lead generation process to confirm working. Selecting marketing channels and begin marketing relentlessly. Set-up affiliate program with affiliate tools and find marketing partners.

http://www.guru.com/

http://www.bowker.com/

http://www.createbarcodes.com/


http://www.disk.com/




Pick your target market. Market #1 ______________________________________________________________ Market #2 ______________________________________________________________ Market #3 ______________________________________________________________

Resolve the G.A.P. you can fill profitably. Market #1 GOAL ________________________________________________________ _______________________________________________________________________ Market #1 ACTIVITY_____________________________________________________ _______________________________________________________________________ Market #1 PRIORITIES___________________________________________________ _______________________________________________________________________ Market #2 GOAL ________________________________________________________ _______________________________________________________________________ Market #2 ACTIVITY_____________________________________________________ _______________________________________________________________________ Market #2 PRIORITIES___________________________________________________ _______________________________________________________________________ Market #3 GOAL ________________________________________________________ _______________________________________________________________________ Market #3 ACTIVITY_____________________________________________________ _______________________________________________________________________ Market #3 PRIORITIES___________________________________________________ _______________________________________________________________________



Identify top companies serving the market and theirofferings.

Company #1: ____________________________________________________________ Offers: _________________________________________________________________ Format: ________________________________________________________________ Delivery Method: ________________________________________________________ Price: __________________________________________________________________ Company #2: ____________________________________________________________ Offers: _________________________________________________________________ Format: ________________________________________________________________ Delivery Method: ________________________________________________________ Price: __________________________________________________________________ Company #3: ____________________________________________________________ Offers: _________________________________________________________________ Format: ________________________________________________________________ Delivery Method: ________________________________________________________ Price: __________________________________________________________________

Pick position. Company: ____________________________________________________________ [ ] Compliment: How? ____________________________________________________ _______________________________________________________________________ [ ] Enhance: How? _______________________________________________________ _______________________________________________________________________ [ ] Enable: How? ________________________________________________________ _______________________________________________________________________

Decide on format.Digital

PDF: http://www.adobe.com/products/digitaleditions/index.html eReader Books: http://www.ereader.com/ereader/software/ebookstudio.htm Amazon Kindle: https://dtp.amazon.com MP3: http://www.sonycreativesoftware.com/products/soundforgefamily.asp

http://www.adobe.com/products/digitaleditions/index.html

http://www.ereader.com/ereader/software/ebookstudio.htm

https://dtp.amazon.com/mn/signin

http://www.sonycreativesoftware.com/products/soundforgefamily.asp



Streaming Video: http://www.easyflv.com Tutorial Videos: http://www.techsmith.com/camtasia.asp

Physical Books: http://www.lightningsource.com (Print and Distribution) CDs: http://www.kunaki.com, http://www.natlcass.com DVDs: http://www.kunaki.com, http://www.natlcass.com

Decide on creation method.DIY

MindManager: http://www.mindjet.com iDictate: http://www.idictate.com Audio Acrobat: http://www.audioacrobat.com

Outsource Craigslist: http://www.craigslist.org All Free Lance Work: http://www.allfreelancework.com eLance: http://www.elance.com Free Lance Success: http://www.freelancesuccess.com Guru.com: http://www.guru.com

TeleSeminar Free Conference Call: http://www.freeconferencecall.com Hi Def Conference: http://www.hidefconferencing.com

Webinars & Web Conferencing WebEx: http://www.webex.com GoToWebinar: http://www.onlinewebinarservice.com GoToMeeting: http://www.gotomeeting.com

Public Domain Alibris: http://www.alibris.com Addall Out of Print: http://www.addall.com/used/ Gutenberg: http://www.gutenberg.org

Public Domain Facts: Published in the US from 1923-1963 and not renewed copyright by 28th year. Foreign works published before 1909. Anything published in the use before 1923. Check copyrights: http://www.copyright.gov/records/

http://www.easyflv.com/

http://www.techsmith.com/camtasia.asp

http://www.lightningsource.com/

http://www.kunaki.com/

http://www.natlcass.com/


http://www.natlcass.com/

http://www.mindjet.com/

http://www.idictate.com/

http://www.audioacrobat.com/

http://www.craigslist.org/

http://www.allfreelancework.com/


http://www.freelancesuccess.com/

http://www.guru.com/

http://www.freeconferencecall.com/

http://www.hidefconferencing.com/

http://www.webex.com/


http://www.gotomeeting.com/

http://www.alibris.com/

http://www.addall.com/used/

http://www.gutenberg.org/

http://www.copyright.gov/records/



Do discovery on the subject. Do your research on the topic. Note your insights and conclusions Synthesize your ideas into an article for your book.

Decide on title. Use your primary keyword in your title. Describe the main benefit in the title or subtitle of your product. Use a product description to describe additional benefits. Make it exciting! Keep it simple, specific and short.

Use the Internet Movie Database: http://www.imdb.com

Movie Title ________________________ Your Title______________________ Movie Title ________________________ Your Title______________________ Movie Title ________________________ Your Title______________________ Movie Title ________________________ Your Title______________________ Movie Title ________________________ Your Title______________________

Draft subtopic chapter/section titles.Subtopic (Call to action) Key Point (Why/What) Explination (Why/How) Detail (How)

Send out draft for review and feedback from relevantexperts.

Rogomo: http://www.rogomo.com LearnHub: http://www.learnhub.com Online Coaching Network: http://coaching.bitwine.com Howcast: http://www.howcast.com Skill Tip TV: http://www.skilltip.tv

Decide what to make available as lead generation offer. Free Report

http://www.imdb.com/

http://www.rogomo.com/

http://www.learnhub.com/

http://coaching.bitwine.com/

http://www.howcast.com/

http://www.skilltip.tv/



Free Audio Free Video Free Software Free Membership Free Preview Free Sample Free Chapter Free CD Free DVD

Decide on fulfillment house for physical products. Disk.com: http://www.disk.com email: [email protected] Kunaki: http://www.kunaki.com

Other ways to distribute and fullfill your product orders

Amazon: http://www.amazon.com Barnes & Noble: http://www.barnesandnoble.com BookLocker: http://publishing.booklocker.com/submit.php iTunes Podcast: http://www.apple.com/itunes/whatson/podcasts/specs.html eBay: http://www.ebay.com

Decide on payment processor. PowerPay: [email protected] ClickBank.com: http://www.clickbank.com PayPal: http://www.paypal.com

Selecting marketing channels and begin marketingrelentlessly.

Foundation Traffic

Directory Submissions Article Writing & Submissions Social Bookmarking Search Engine Submissions Social Media (Facebook, Twitter, LinkedIn) Video Marketing

http://www.disk.com/

mailto:[email protected]


http://www.amazon.com/

http://www.barnesandnoble.com/

http://publishing.booklocker.com/submit.php

http://www.apple.com/itunes/whatson/podcasts/specs.html

http://www.ebay.com/

mailto:[email protected]

http://www.clickbank.com/

http://www.paypal.com/



Supporting Traffic

Forum Posting Blog Posting Text Links Classified Ads Pay Per Click Banner Ads Ezine Ads

Accelerating Traffic

Joint Ventures Endorsements Affiliates

Offline Traffic

Classified Ads TV Ads Radio Ads Postcard Mailings Card Deck Mailings Magazine Ads Newspaper Ads Voice Broadcast Fax Broadcast Mobile “Text” Broadcast

Direct Response Websites Location

Registered Domain Hosting Google Indexed Domain Landing Page Salesletter Optin Form Order Form Thank You Page Refer-A-Friend Script



Graphics Autoresponder Series Affiliate Sign-Up Page Affiliate Tool Kit

Delivery

Headlines & Sub-Headlines Stories Bullet Points Clear Benefits Testimonials Offers Bonuses Guarantee Price Call To Action Upsells Downsells Cross-sells

Enhancers

Audio Video

Testing &Tracking

1Shopping Cart: http://www.automatedinternetshoppingcart.com Google Analytics: http://www.google.com/analytics/


http://www.google.com/analytics/



100 Compelling Headline Templates 1) How To... An "How To.." headline grabs your prospect’s attention because it tells their brain they are about to learn something new that could benefit their lifestyle. The headline should get their attention and explain how to get their benefit faster, cheaper, easier, etc. Example: "How To Get Out Of Debt In 1 Year Or Less!" 2) Unlock... An "Unlock..." headline grabs your prospect’s attention because when something is locked-up it's perceived as being more valuable. Your product would of course be the key that will unlock the benefit for them. Example: "Unlock The Secrets Of Selling High Ticket Items!" 3) Discover... A "Discover..." headline grabs your prospect’s attention because it gives your prospects a sense of adventure. It's just like in a story when someone discovers a treasure chest or a lost artifact. Example: "Discover 3 Simple Ways To Reduce Your Unwanted Wrinkles!" 4) ...Exposed An "...Exposed" headline grabs your prospect’s attention because it sounds as if somebody was trying to hide something. Your prospects will want to know what was being covered up and why. Example: "Used Car Dealer Sales Tricks Exposed!"



5) ...Explained An "...Explained" headline grabs your prospect’s attention because it will give them a clear picture of a benefit they may not understand how to get. If there is something you don't understand and it could benefit you, wouldn't you want it explained? Example: "Top Search Engine Optimization Strategies Explained!" 6) Breaking News... A "Breaking News..." headline grabs your prospect’s attention because breaking news usually happens when it's really important and can't wait until the normal news show time. It's usually something major like serve weather, a terrorist attack, war footage, etc. It makes people stop what they're doing and take notice. Example: "Breaking News! Scientist Finds Breakthrough Weight Loss Formula!" 7) Inside Secrets... An "Inside Secrets..." headline grabs your prospect’s attention because your prospects will feel that if they learn more information they'll belong to a select, privileged group of people. It also adds a rareness to your product. Rare is valuable. Example: "The Inside Secrets Of Millionaires Under The Age Of 29!" 8) Magic... A "Magic..." headline grabs your prospect’s attention because almost everyone's fantasy is to have a magic formula or tool that will instantly give them their desired benefits. People want to get their desired benefits with little or no effort. Example: "New! A Stain Remover That Works Like Magic!"



9) Finally... A "Finally..." headline grabs your prospect’s attention because usually people will buy any number of similar products before they get the exact benefit they want. So, when we find that perfect product we are likely to say or think….FINALLY!!! Example: "Finally! An Acne Cream That Actually Does What It Says!" 10)...Guaranteed A "...Guaranteed" headline grabs your prospect’s attention because it tells your prospects there is no harm in reading the rest of my ad and there's no risk. Your prospects will allow themselves to get interested because even if the buy they have nothing to lose. It makes the most unbelievable headline seem believable. Example: "10,000 Web Site Visitors In One Month...Guaranteed!" 11) Time Sensitive... The "Time Sensitive!..." headline grabs your prospect’s attention because if it's placed in front of their desired benefit, they know they need to promptly read your ad. They'll be worried that they may miss your time sensitive offer. Example: "Time Sensitive! 5 Ways To Reduce Your Taxes!" 12) Truth About... The "Truth About..." headline grabs your prospect’s attention because most people suspect they are being lied to by businesses. It's usually because they have been burnt at least once by another business in their lifetime. Example: "The Real Truth About MLM Compensation Plans!"



13) Free Bonuses... The "Free Bonuses..." headline grabs your prospect’s attention because people like to be rewarded for buying. Your prospects will read the rest of your ad to find out about the free bonuses and see how much they will have to spend in order to get the free bonuses. Example: "How To Get 7 Free Bonuses Worth $1657!" 14) Which Of... The "Which Of..." headline will grab your prospect’s attention because it will give them a choice. People like to have choices, it gives them freedom and control. Once they choose, they will want to read your ad to see the results of their choice. Example: "Which Of These Web Hosting Companies Would You Choose?" 15) Last Chance... The "Last Chance..." headline will grab your prospect’s attention because people usually pay more attention to their last chance than their first chance to buy something. Everyone hates to lose something. It will usually help sell to people that procrastinate about buying. Now or never is a strong motivator. Example: "Last Chance To Save 50% Off This Stunning Ring" 16) Take Advantage... The "Take Advantage..." headline will grab your prospect’s attention because most people would rather have an advantage than be disadvantaged. People want to learn about any advantage that will help them get the desired benefits. Example: "Take Advantage Of The Falling Stock Market"



17) Treat Yourself... The "Treat Yourself..." headline will grab your prospect’s attention because most people are focused on pleasing and helping their family, friends and employers. It will make them stop and think, "I need a treat once in awhile, too!”. Example: "Treat Yourself To A Delicious, Hot-Fudge Sundae!" 18) Reasons To... The "Reasons To..." headline will grab your prospect’s attention because when you ask someone to do something, don't they always ask why? It will give them a reason to read your advertisement. Example: "10 Reasons To Start Your Own, Profitable Ezine!" 19) Now You Can... The "Now You Can.." headline will grab your prospect’s attention because people usually don't have their desired benefit yet if they are even considering reading your ad. Now they can learn how to get that benefit from reading the rest of your ad Example: "Now You Can Afford That In-Ground Pool!" 20) Proven... The "Proven..." headline will grab your prospects attention because people want products that they know are proven to get their desired benefit. Would you want a product that's UN-proven? Example: "A Hair Tonic That's Proven To Work!"



21) Are You Still... The "Are You Still..." headline will grab your prospect’s attention because people will wonder if they are still getting the most benefit with an older product. It's also a question that they will mentally have to answer then compare to the newer product you are offering. Example: "Are You Still Using That Slow, Old Typewriter?" 22) Never Seen Before... The "Never Seen Before..." headline will grab your prospect’s attention because people usually ignore ads. They think they have seen everything. If your product has truly never been seen before they will want to stop and read about it. NEW is very enticing! Example: "Never Seen Before! Tires That Never Go Flat!" 23) Imagine... The "Imagine..." headline will grab your prospect’s attention because people like to leave there own reality. Why do you think TV, movies, video games, music, drugs, alcohol, etc. are so popular? Give them one or more of their desired benefits to imagine. Example: "Imagine Losing 20 Pounds In 14 Days!" 24) They Laughed... The "They Laughed..." headline will grab your prospect’s attention because everyone has suffered being laughed at or minimized at least once. So your prospects can relate to it. They won't be afraid to get their desired benefit since you proved the people that laughed at you were wrong. Example: "They Laughed At Me When I Bought That Run-Down House Until I Sold It And Made $20,000 Profit"



25) How I... The "How I..." headline will grab your prospect’s attention because it's not only showing them to how to get their desired benefit but you, the “I", are telling them, not some big corporation. It is more personal and will draw your prospect into your ad copy. The little guy wins! Example: "How I Made $36,890 In One Week! 26) Thousands Have... The "Thousands Have.." headline grabs your prospect’s attention because if thousands of people have bought your product then it must be good. They can't go wrong. Of course you don't want to lie if thousand haven't bought your product. You may also want to use a specific number of people so it sounds more believable. Example: "3,734 People Have Bought Our Tax Software" 27) Do You... The "Do You..." headline grabs your prospect’s attention because it's asking them (you) a question. People have been taught their whole life to answer questions. It's almost like a teacher calling out your name in school. It also draws out a yes or no answer. Depending on your question, getting them to answer will help get them interested. Example: "Do You Want To Be In Debt For The Rest Of Your Life?" 28) ...Mistake... The "...Mistake..." headline grabs your prospect’s attention because people don't want to make costly mistakes that could stop them from getting their desired benefit. People also don't want to experience the feeling of being dumb or stupid. Your ‘new’ way is the ‘right’ way. Example:



"Don't Make The Same Tax Mistakes That Cost Me $34,568!" 29) I'm So Mad... The "I'm So Mad..." headline grabs your prospect’s attention because people want to know what caused you to have that particular emotion, and then tell them about it. Of course you could use just about any emotion you want such as happy, excited, sad, depressed, etc. Just not normal. Example: "I'm So Mad About Being Scammed Again!" 30) I Dare You... The "I Dare You..." headline grabs yours prospect’s attention because people consider a dare a challenge. People will like to prove you wrong but they will have to read the rest of your ad and buy your product in order to do it. Example: "I Dare You To Find A Tastier Cookie…If You Do Your Money Back!" 31) Secrets Of... The "Secrets Of...: headline will grab your prospect’s attention because people want to learn secrets. It’s like someone telling you they know a secret, you just have to pry it out of them. Most people are just plain nosy. The will have to buy your product in order to find out the secrets. Example: "The Secrets Of Rich And Famous Writers" 32) ...Doesn't (Don't) Want You to Know The "...Doesn't (Don't) Want You To Know" headline will grab your prospect’s attention because people want to find out about those things people are trying to keep from them, especially if it stops them from getting their desired benefit. Example: Top Ranking Secrets Search Engine Experts Don't Want You to Know



33) Warning... The "Warning..." headline grabs your prospect’s attention because people have been cautioned their whole life to stop and take notice of any kind of warning. Such as storm warnings, poison warnings, side effects warnings, etc. Example: Warning! Don't Let False Spam Accusers Take Advantage Of You! 34) Ways To... The "Ways To..." headline grabs your prospect’s attention because you are going to tell them something they might not know; that which will improve their life and give them the benefits they seek. They will have to learn them all. They will lose if they don’t. Even better is to give a numbered amount to your ways….such as “10 Ways To….”. Example: "20 Ways To Sell Your House Faster!" 35) Step-By-Step... The "Step-by-Step..." headline grabs your prospect’s attention because people don't want to be confused. When they buy a new product or are seeking a desired benefit they want simple take-you-by-the-hand steps or instructions. Example: "An Easy, Step-By-Step Web Site Design System That Takes Newbies By The Hand!" 36) Testimonial... The "Testimonial" headline will grab your prospect’s attention because they will likely trust someone else's recommendations more than the actual business selling the product. It gives your business a trust and credibility that can keep them reading your ad and buying. Example: "I'm in SHOCK! This search engine software took my web site from number 60 to 3 in two weeks!"



37) Limited... The "limited..." headline grabs your prospect’s attention because people consider anything that is limited, or in a limited amount, to be rare and scarce. It may be their last or only chance to get their hands on the product and then have their desired benefit. Example: Limited Quantity! Only 37 Diamond Pendants Left In Stock! 38) As seen... The "As seen..." headline grabs your prospect’s attention because people trust famous, brand name media outlets. Would you buy something from someone you didn't know or trust? If they don't know your business, they may know a famous media source you can identify with. Example: "As seen in Travelthon magazine! The Luxurious Apple Hotel" 39) Stop... The "Stop..." headline grabs your prospect’s attention because people have been trained their whole life to stop when they see a "Stop" sign or told to stop. It's a natural reaction. Works better when the word ‘stop’ is in the red color too. Example: "STOP! How To Reduce You Monthly Gas Bill By 50%!" 40) I'm Looking For... The "I'm Looking For..." headline grabs your prospect’s attention because it don't sound like an ad. It's sounds like you are asking for their help. Most people have been raised to consider helping people that are in need or ask for it. Example: "I'm Looking For 200 Lucky People That Want To Help Test My New Traffic Exchange!"



41) Once Upon A Time... The "Once Upon A Time..." headline grabs your prospect’s attention because it's usually the start of a story. People like stories because they are entertaining and allow an escape from the real, everyday things. That's why books, T.V. and movies are popular. You can also use other story related headlines, such as…It Was A Cold, Stormy Night...something to draw them into your text. Example: "Once Upon A Time There Was A Beautiful Woman..." 42) Remember... The "Remember..." headline grabs your prospect’s attention because it triggers their past memories. Your prospects will want to read the rest of your ad to see what other memories and emotions it brings back to them or reminds them of better times. Something to be recaptured. Example: "Remember When You Could Leave Your Doors Unlock?" 43) Uncensored... The "Uncensored..." headline grabs your prospect’s attention because it tells your prospects that you’re leaving nothing out of your ad or product. They feel that they are getting something that others can’t normally get. They are a part of a select group you are trusting both with the information and your product. Example: "Internet Marketing Exposed - Totally Uncensored And Uncut!" 44) Everyone Knows... The "Everyone knows..." headline grabs your prospect’s attention because it sounds like they should know even if they don't….everyone else does! Even if they do, it will attract them to read the rest of your ad to confirm it. Example:



"Everyone Knows That Gasoline Will Only Get Higher, Right?" 45) FACT... The "FACT..." headline grabs your prospect’s attention because people typically buy products based upon emotion and back up their decision with logic and facts. If something is a presented as a fact after getting them emotionally involved, it will affect their getting their desired benefit and justifying it. They will also read the rest of your ad. Example: "FACT! 99.9 Of People Buy Based On Emotion!" 46) (Source) says... The "(Source) says..." headline grabs your prospect’s attention because you have a reputable, famous media source giving you a testimonial about your product. Such as in a magazine or newspaper article. Then used in an ad with that testimonial included. Example: "Rolling Red Magazine says it's "Simply Amazing" 47) Make Money... The "Make Money..." headline grabs your prospect’s attention because most people want to make more money. They usually need some extra to just get by or they want to buy something expensive they can't afford. Example: "How To Extra Make Money Working From Home!" 48) Save Money... The "Save Money..." headline grabs your prospect’s attention because most people want to save money. They usually want to cut their expenses, save some for a big purchase or for retirement. Example: "How To Save $50 At The Grocery Store Without Coupons!"



49) Save Time... The "Save Time..." headline grabs your prospects attention because most people want to save time. Even with all the technological advances, people still can't get everything done in one day. Example: "How To Free Up An Extra 2 Hours A Day No Matter How Busy You Are!" 50) New... The "New..." headline grabs your prospect’s attention because most people that see the word "new" think that it's a new and improved way to get their desired benefit. Example: "New! How To Design A Professional Looking Web Site In Under 2 Hours!" 51) You Are About... The "You Are About..." headline grabs your prospect’s attention because it tells of a benefit they will discover if they read the rest of your ad. All they have to do is keep reading. Example: "You Are About To Discover A New, Amazing Weight Loss Formula!" 52) Celebrity The "Celebrity" headline grabs your prospect’s attention because a celebrity has that fame and name recognition that brings a lot of credibility. People will believe them. Your prospect figures the celebrity wouldn't want to risk their reputation. That celebrity at least needs to be a considered one or a recognized expert to gain your target audience. Example: Joe Blow says, “This autoresponder service blows away the competition!"



53) Metaphor The "Metaphor" headline grabs your prospect’s attention because it suggests your product performs, is like or offers the same or better benefit as something they know. It helps the people relate to your product faster and gets them interested in the rest of your ad. Example: "Sitting In One Of Our Chairs Is Sitting In Luxury" 54) Help Wanted The "Help Wanted" headline grabs your prospect’s attention because most people have been raised to help another when asked. At least they will stop to find out that need. That is enough to get them into your text. Never be afraid to ask for help. All the better when telling them of their benefit in helping. Example: I Need Help! I'm Looking For 200 People That Want To Make Up $5,000 A Month! 55) Free/Special Report... The "Free/Special Report..." headline grabs your prospect’s attention because people know they are going to receive a reward or benefit for finding out more by reading the text. Even something of value since you are making an issue of it and they could not obtain it elsewhere. It doesn’t appear an advertisement but something benefiting them. They will let down their buying defenses. Example: "Free Report! How To Triple Your Sales In Three Easy Steps!" 56) "by" The "by" sub headline grabs your prospect’s attention because your ad looks like an article instead of a sales letter. That’s because most articles have the author’s name under the title. It also develops an expertise and credibility since it is an article. Example: How To Instantly Improve Your School Grades With Little Or No Effort! by Larry Dotson



57) Exclusive... The "Exclusive..." headline grabs your prospect’s attention because people think they will be one of the first or few people to read about it. It gives them a privilege or secret that most won't have. So they will have to read your text to have that privilege Example: Exclusive Offer! The First 50 People That Order Will Get $675 In Bonuses! 58) Revolutionary... The "Revolutionary..." headline grabs your prospect’s attention because it sounds like a major, new and improved way to get their desired benefit! People will think they'll get their benefits easier and faster than before with your help so they will read on to find out. Example: "Introducing: A Revolutionary Diet Plan That Lets You Pig-Out Anytime You Want!" 60) Healthy... The "Healthy..." headline grabs your prospect’s attention because everyone wants to live a long, happy life. To do it they need good health. The best part is it doesn’t have to actually relate to health to grab their attention. Example: "How To Earn A Healthy Income Pulling Weeds Part Time!" 61) Urgent... The "Urgent..." headline grabs your prospect’s attention because people feel it calls for immediate attention. In the past people have received urgent messages and knew how important they were. It also establishes a need for immediate action. Example: "Urgent! What Credit Card Companies Don't Want You To Know!"



62) You Too Can... The "You Too Can..." headline grabs your prospect’s attention because it tells people there are others, perhaps no better than them, accomplishing wonders or earning the money they aren’t. So they think, “Why can't I?” It makes them envious or at least curious. Example: "Millions Of People Are Working From Home And You Can Too!" 63) What If... The "What If..." headline grabs your prospect’s attention because it takes them to a wonderland wherein they already have their desired benefits or goal accomplished. They need to read the rest of your ad to make it a reality. Example: "What If You Could Make $10,000 A Month?" 64) Instant The "Instant..." headline grabs your prospect’s attention because people want their desired benefit NOW or as quickly as possible. The word ‘instant’ is also interpreted as being easy. Fast and easy sell like crazy. Example: "How To Instantly Triple Your Opt-In List!" 65) Pay Close Attention... The "Pay Close Attention..." headline grabs your prospect’s attention because most people will automatically do as told and know some important and possibly detailed information follows that statement. Example: "Pay Close Attention! Never Pay For Lawyer Fees Again!"



66) If You Qualify... The "If You Qualify..." headline grabs your prospect’s attention because it's a challenge to their worth. They can't buy if they aren't good enough or a part of the ‘right’ group. It might even appear you are not going to offer them the product unless they are right or fulfill some conditions. Those terms could be noted in the text below. You could actually turn their purchase down. Example: "$2000 Diamond Ring For Only $299...If You Qualify!" 67) Visual The "Visual" headline grabs your prospect’s attention because one visual can triggers thousands of eye-catching stimuli. Visuals could be pictures, graphics, online videos, comics, etc. Example: This Could Be You: (your visual) 68) Targeted The "Targeted" headline grabs your prospect’s attention because it sounds like you are talking directly to them. You have already created a rapport because you have recognized the type of person they are and established their interest and how you can help. Example: Attention! Calling All Gardeners To Try This New, Fast-Growing Plant Fertilizer!" 69) Introducing... The "Introducing..." headline grabs your prospect’s attention because most people see "Introducing" attached to something or someone they are not familiar with but still important to their benefit. You are doing a good turn for them by showing them something new. Example: Introducing: A New, Absolutely Delicious Sugar Cookie Recipe!



70) If You’re Worried...Don't Be The " If You’re Worried...Don't Be" headline grabs your prospect’s attention because it gives people the comfort and confidence of knowing you have thought about it and offer a solution to their concerns, problems and situation. They want to read the rest of your ad to see why they shouldn’t worry! Example: "If You're Worried About Paying Your Bills...Don't Be!" 71) You’re Invited To... The "You’re Invited To..." headline grabs your prospect’s attention because it sounds like a special event instead of an advertisement. It makes people feel special and important. It also takes away risk because of the friendliness of it. No commitment but just see what is offered and how it can benefit you. Example: "You're Invited To Experience The Business Opportunity Of A Lifetime!" 72) The Perfect... The "The Perfect..." headline grabs your prospect’s attention because people want their lives to be perfect. They are always looking for the perfect way to attain their desired benefit. Example: "The Perfect Bathing Suit To Hide Those Left Over Winter Pounds!" 73) Tested... The "Tested..." headline grabs your prospect’s attention because people feel more confident about reading what you have to say when tests prove the point. It is a more scientific approach not left to chance. If your product is tested and works, then it will work for them. Example: "Tried And Tested Diet That Allows You To Lose Up To 10 Pounds Per Week!"



74) Breakthrough... The "Breakthrough..." headline grabs your prospect’s attention because people are always looking for that one breakthrough that will solve their problems or give them their desired benefit. Success where other, similar products have failed in the past. Example: "New, Breakthrough Formula That Gets Rid Of Dry Skin Forever!" 75) Time-Tested… The "Time Tested..." headline grabs your prospect’s attention because it tells people that they can trust your business. Your product has been tested over a long period of time and you always deliver what you promise. It and you are reliable. Example: "A Time-Tested Investing Formula That Generates A Positive Return 99.9% Of The Time! 76) Safe... The "Safe..." headline grabs your prospect’s attention because people want to be safe and avoid physical pain, to avoid risk too. They also want to avoid harming other people in their life. Example: "A Bug Spray That's Fully Safe To Use Around Children!" 77) Serious Inquires Only... The "Serious Inquires Only..." headline grabs your prospect’s attention because you are actually limiting those that can order based upon eligibility. A business-like approach that tells people it is direct and trust-worthy. Example: "Lose 5 Pounds Per Week - Serious Inquires Only!"



78) Used By… The "Used By..." headline grabs your prospect’s attention because you actually use some of your famous and/or well-known clients in your headline! It gives credibly to your entire headline and offer. Example: "Our Famous, Internet Marketing Course Has Been Used By (some of your famous/respectable clients)" 79) Free Trial/Sample The "Free Trial/Sample..." headline grabs your prospect’s attention because it removes their buying defenses. You’re not asking them to spend any money and you feel confident enough to give them a sample of your product before they decide to buy or be charged. Example: "FREE 30 Day Trial Membership To Our Internet Marketing Private Site!" 80) Physical Effects The "Physical Effects" headline grabs your prospect’s attention because the result is something they know and is common to that you offer. A pleasurable and emotional issue is developed. It makes your headline come to life. The sizzle effect before the substance. Example: "Our Delicious, Tantalizing Steaks Will Make Your Mouth Water With Anticipation!" 81) Easy/Simple... The "Easy/Simple..." headline grabs your prospect’s attention because people don't want to work hard at acquiring their desired benefit and goal. They want the experience to be as painless as possible. Example: "The Simple And Easy Leaf Vacuum System!"



82) Only Source The "Only Source" headline grabs your prospect’s attention because it's noting the product or the benefit cannot be obtained anywhere else or from anyone else. It's as though you have a monopoly on that particular product or benefit and will dispense it as you will. Example: "You Can't Find Our Odorless Cleaning Liquid Anywhere Else...Guaranteed!" 83) Ordinary People The "Ordinary People" headline grabs your prospect’s attention because it states that ordinary or un-advantaged people are getting the same benefits the reader wants. Your prospect will think if others can get it, so can they. Example: "How A Man From Chicago Went From Homeless To Riches In Just 30 Days!" 84) Experience The The "Experience The..." headline grabs your prospect’s attention because people want to experience having their desired benefit. They also seek experiences that bring them emotional rewards. Example: "Experience The Relaxation Of Our Tropical Resort!" 85) People Reactions The "People Reactions" headline grabs your prospect’s attention because most people care what other people think and say. Those close to them can have an influence or even persuade them to buy your product easier than your business can. Example: "Imagine What Your Friends Will Say When You Drive Up In A New Sports Car!"



86) Giving The "Giving" headline grabs your prospect’s attention because people want others in their life to be happy. One way people show that they care about those others is to buy them gifts. Example: "Just Imagine The Smile On Your Kid’s Face When You bring Home This Cute Puppy!" 87) Tired Of The "Tired Of..." headline grabs your prospect’s attention because people get tired of the old things in their life. The old just does not give the promise of the new. New has the potential to fulfill their desire for benefits or a goal achieved. Example: "Aren't You Tried Of Working For Someone Else?" 88) Don't Buy Another... The "Don't Buy Another..." headline grabs your prospect’s attention because it cautions them with some inside knowledge you have affecting their purchasing decision. It creates uneasiness and even indecision that you will thoughtfully remove. You want to help them make the right decision by buying your proven better product. Example: Warning! Don't Buy Another Toy For Your Kids Until You Read This! 89) Myths The "Myths..." headline grabs your prospect’s attention because it will cause them to view some imagined things, myths, fears holding them back from getting their desired benefits. Example: "8 Myths About Starting Your Own Home Business!"



90) Low Cost The "Low Cost" headline grabs your prospect’s attention because people are looking for a bargain and trying to save money. They can either be on a tight budget or thrifty shoppers. Example: How To Find Low Cost Advertising On The Internet!" 91) Top... The "Top..." headline grabs your prospect’s attention because people want to know the top, best or most popular way to get their desired benefit. They want to get the best things in life. Example: "The Top 5 Ways To Reduce You Credit Card Debt!" 92) If You...I'll... The "If You...I'll..." headline grabs your prospect’s attention because you’re actually making a deal and rewarding them for getting their desired benefits. It’s a win/win situation for your prospects. Example: "If You Read My New Copywriting Book, I'll Give You Another Copy For FREE!" 93) Specific The "Specific" headline grabs your prospect’s attention because it makes your headline more believable. If there is a specific figure, there must be a good reason for it. It must be true or even understated. Example: "How I Made $17,845.67 By Buying One Solo Ad!"



94) Simile The "Simile" headline grabs your prospect’s attention because it compares two unlike things in a combination that amplifies your point. The paradox would bring them into the text of your ad. Most similes use the words "like" or "as" in the connecting term. Example: "Taking Our Marketing Course Is Like Having No Competition!" 95) Analogy The "Analogy" headline grabs your prospect’s attention because it compares something known to something different. It provides a new combination or contrast one would not normally see. Example: "How Algebra Can Be Just Like Playing Connect The Dots! 96) Famous Quote The "Famous Quote" headline grabs your prospect’s attention because, if it's by a famous or respected person your target audience knows, it gives your business and product more credibility. Example: "A Headline That Grabs Your Prospects Attention Can Be Considered A Hypnotic One" by Larry Dotson 97) Don't Read This The "Don't Read This..." headline grabs your prospect’s attention because it uses reverse psychology. It catches your prospect off-guard and they wonder why they shouldn’t read it. They also become more curious by the prohibition. Example: "Don't Read This If You Want To Go Bankrupt!"



98) Miracle The "Miracle" headline grabs your prospect’s attention because everyone fantasizes about some miracle that could improve his or her life. Some miracle related words could be…unbelievable, incredible, amazing, etc. Example: "A New, Amazing Traffic Generating System That Doesn't Cost You A Cent!" 99) Confusing The "Confusing" headline grabs your prospect’s attention because it's a puzzle and unsettling. People are used to certain conformity. If you make your headline a little confusing, or unusual, it may tempt them to find out more to clarify the mystery. Example: Marketer Cows Money 100) Humor The "Humor" headline grabs your prospect’s attention because there might be something humorous in your product or packaging. Be very careful in the use however for irony is the best humor to use. Joking, other than tongue-in-cheek can be very counterproductive. What makes people laugh? Some cannot see the humor. Your product could gain in credibility if you are slightly depreciating. Example: "You Might Be Addicted To Internet Marketing If You Start Calling ‘TV Dinners’ - ‘PC Dinners’...” Extra Bonus: 101) Success Story The "Success Story" headline grabs your prospect’s attention because people will place themselves in the same position. Succeeding at great odds. If another can do it, “Why not me?” Example: "How An Average Guy From Utah Turned His Hobby Into A Multi-Million Dollar Business!"



Marketing Using Affiliates and Partners Affiliate Management Software

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Marketing As An Affiliate For Other Peoples Info Products.

Cloak your affiliate urls. Use your own landing/optin pages. Enhance with audio and video. Use your picture. Enhance picture with you holding product (if physical). Tell your story. Share others stories. Be specific about benefits you’ve experienced. Provide proof of results. Use an autoresponse series to promo simular products. Use a blog to be a voice in the community. Create content weekly.

100 Ways To Pump Up Your InfoProduct Profits

1. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through."

2. Another example, "I really like it when I have extra money to spend."

3. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, e-books, software, etc. For example, you could create mini-directories within your web site. It could be an e-zine directory, free e-book directory, article directory, etc.

4. Sell an inexpensive product to sell an expensive product. If people like your

inexpensive product, they'll be persuaded to buy your expensive one. They will already know that your products are of good quality and that you’re trustworthy. They will also know that your product claims are all true.

5. Offer your customers back-end products. It is easier to sell to existing customers.

If you do not have a back-end product, join an affiliate program. You could offer that product as a back-end offer. Just make sure it's the right product for your target audience.

6. Increase the perceived value of your product. You could offer an affiliate

program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like



it or it works, that will increase the perceived value because it gives them 100% personal proof.

7. Remind your visitors to promote your web site. Use phrases like: "Refer Our Web

Site To A Friend" or "Link To Our Web Site". Offer them incentives for referrals. You could give them free e-books, reports, software and other informational products. You could also offer them discounts on other products you sell.

8. Start a free e-mail newsletter to create your own opt-in list. Create a title that

grabs the reader’s attention. Submit it to free e-zine directories on the Internet. Advertise it on your web site. Offer a freebie or other incentive for people to subscribe. Give your readers mostly original and quality content.

9. Upsell to all your customers. You could sell add-on products, deluxe products,

extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.

10. Provide a free contest or sweepstake at your web site. It's a fact, people like to

win things. If you can fulfill that need, people will visit. You can also attract them to revisit by holding one every week or month. You could also start an opt-in list for people who enter your contest or sweepstake so you can follow-up with them regularly.

11. Use permission marketing to increase your sales. You simply ask people to sign

up to your e-mailing list. They'll already be interested in your messages or ads because they’ve visited your related web site. You could also offer them incentives for signing up like freebies, discounts, expertise, content, etc.

12. You could hold a holiday sale for your potential customers. For example, you

could tell them everything on your site is discounted by up to 50% on Thanksgiving Day. Another example, "Fourth Of July Sale! Buy One, Get One Half Off!" Using holiday sales gives you a specific and credible reason for your prices to be lower.

13. Use headlines and sub-headlines all over your your web site that will grab your

visitors’ attention. They will attract them to explore your web site longer. They could be for your free e-zine, product ads, free content, message board, chat room, etc.

14. Test your ad copy before you start taking orders. Tell your visitors to e-mail you

if they want to be notified when you launch a new product. For example, you could say, "This product will be launched on July 27, 2002! If you sign up to be one of the first to be notified by e-mail when it's launched, you will get a special introductory price of ($)."



15. Highlight buying incentives like free bonuses, money-back guarantees, testimonials, special offers, discount sales, etc. You could place them in boxes, in front of different colored backgrounds, assemble symbols or graphics around them, etc.

16. Use short sentences or sentence fragments in the body of your ad copy. A short

burst of words can catch a skimmer’s eye with one quick glance. If people have to read a long sentence or paragraph in order to understand your message, the skimmers may not order from you.

17. Use a personal endorsement ad. Only use one if you've actually bought the

product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product. You need to purchase the product or service in order to write a honest endorsement.

18. Place attention-grabbing pictures above and within your ad copy. A powerful

technique is to use ‘before’ and ‘after’ pictures of people using your product. They will give your target audience a clearer vision of what you're offering. That will help them imagine themselves getting the benefits of your product.

19. Use a headline that catches the attention of your target audience. You could use

many different types of headlines, free offers, guarantees, testimonials, news stories, questions, benefits, warnings, statistics, features.

20. Make your ad's keywords and phrases stand out by enlarging the text. This

technique works wonders with headlines and sub-headlines. People see them first because it's easier for their eyes to focus on. You could also use different fonts for your headlines than the rest of your ad copy.

21. Make your product’s list of benefits and features stand out by using a symbol in

front of each of them. The symbol could be a dash, solid circle, star, etc. Also indenting them will help make them stand out. Each benefit should be written like a headline to get the readers’ attention and tell them what’s in it for them.

22. Change your ads regularly. Your prospects could get bored seeing the same ad all

the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. "FREE Killer Marketing E-book!", you could change it later on to "FREE Sizzling Marketing E-book!"

23. Lower the chances of negative word-of-mouth marketing. You'll always have

customers who are dissatisfied. Try to please them as much as possible. You could give them a refund, discount, a free product, a coupon, a rebate, a compliment, etc. Just be polite and stay calm if they are angry or frustrated with your business.



24. Give people a deadline to order. Tell people if they order by Sept.15, 2002, they will get a discount or free bonuses. This will create an urgency so they don't put off buying. Another example, "Order before 8:00 p.m. US/EST and get a second product of your choice for free!"

25. Offer people a money-back guarantee. The longer the guarantee, the more

effective it will be. It could be a 30-day, 60-day, 1 year, or lifetime guarantee. You could also offer them double or triple their money back or a set amount of money back, like $25. You could also allow them to keep the product if you can afford to do that, even if they ask for a refund.

26. Offer a free on-site repair service for products you sell. This is convenient for

people because they won't have to send it away for repairs and they won't have to be without the product for a long period of time. If they have to send the product to you to get repaired, offer them free shipping.

27. Publish testimonials on your ad copy. They will give your business credibility and

you'll gain people’s trust. It's important to include the person's full name and location with the testimonial. For example, "Jon Goodhart, Auto Mechanic, Wooster, Ohio."

28. Split the cost of online advertising and marketing by sharing a web site with a

similar, non-competing business. You would both put up half the cost. You could rotate top positions on the home page. You could also create products together and split the profits.

29. Allow people to make money reselling the product or service. Tell people they

can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.

30. Offer free 24-hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc. If for some reason you can't offer this service, answer their questions and concerns as soon as possible. You could also let them know you received their message and you'll get back to them as soon as possible.

31. Provide free shipping with all orders. If you can't afford it, you could offer free

shipping on orders over a specific dollar amount. You could also offer a rebate on their shipping costs. Most customers most probably won’t send in the rebate card unless it's a huge shipping cost, for example, $30 or more.

32. Give away a free sample of your product. You will gain people's trust when you

allow them to try out a free sample of your product. If they like it they won't



hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy.

33. Offer a buy-one, get-one-free deal. If you sell more than one product, this type of

deal works great. People will feel they are getting more for their money and will order quicker. You could also offer them a ‘buy one, get one half’, ‘buy two, get the third one free’, ‘buy two, get a free watch’, etc.

34. Increase the number of visitors who revisit your web site by publishing a free

course right on your site. Just release a new lesson once a week. You could even offer a live chat room class every week or a class published on autoresponder.

35. Make sure your graphics load correctly on your web site. Broken graphics will

make your business look very unprofessional. That also goes for broken links and slow loading graphics. People can find other web sites to visit with a click of a mouse.

36. Avoid using scrolling marquees on your web site. They take the attention away

from your ad copy and make your web page load slower. Just type the message on your web site. You can highlight it with flashing, color or bigger text.

37. Make the text on your web site exciting to read. You can use emotional words,

descriptive adjectives, highlighted keywords, exclamation points, etc. You can also get your prospects excited by showing how much passion and excitement you have for your product or service.

38. Remember to reach out and touch your visitors offline. When your visitors give

you offline contact information, use it to send them some non-selling greeting card by mail, a friendly phone call, a little gift, etc. This is actually pre-selling them back-end products because when you eventually try to sell them one, they will be more receptive to your offer.

39. Use guest books to improve your web site. Your visitors will leave good and bad

comments. Review the comments and use them to improve your site. You can find out critical things, like how people like navigating around your web site, if the design looks professional, etc.

40. Regularly check and resubmit your web site's search engine rankings. They can

drop very quickly because of all the competition. Keep informed of new search engine strategies by visiting informative web sites, subscribing to related e-zines, buying search engine how-to e-books, etc.

41. Divide your product’s price over a period of time to make it sound less. Offer a

payment plan, or show the per day price. For example, "Only 33 cents per day!" If it's an information product, you could divide it by the number of pages, tips, chapters, strategies or minutes/hours/days it took you to create it.



42. Promote your products within the content of your web site. If you write and offer

free articles, include a mention of the product or service you're selling. You could include it in your resource box or subtly reveal it within your article if it's related.

43. Update the content on your web site regularly. You'll want to add new content and

update the old content. People want timely information that tells them how to do something ‘now’, not how it was done 10 years ago. That's another reason you should constantly be educating yourself.

44. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a

freebie when they subscribe. Once they are subscribed, they might read your content, see your advertisements, join your affiliate program, buy advertising, revisit your web site, etc. The benefits are endless.

45. Have them sign up to get access to download a free e-book. The subject of the e-

book should be related to your target audience. You could have them sign up to a opt-in list or your regular e-zine. The e-book should have high perceived value so they'll take the time to sign up.

46. Give your visitors a free membership inside your Members Only web site. Have

them sign up to receive a user name and password. You could create a Members Only e-zine to capture their e-mail address and membership updates so they will revisit your web site again and again.

47. Divide your free e-book into reports then allow people to use them as bonus

products for products they sell. Just make sure they include your resource box or ad with the report. If you want to, allow them to sell the reports too.

48. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-

mail you with their questions. When you answer their questions, include an offer for a product you sell or highly recommend products that could help them. You could join the product’s affiliate program to earn commission if they take your advice.

49. Hold an interactive poll on your web site. Ask your visitors to e-mail you their

vote or opinion. You could send them a "thank you" e-mail and also mention a product you're selling. Tell them to subscribe to your e-zine so they can see the results of the poll.

50. Ask your visitors to sign up for a chance to get a web site award. Have them e-

mail you their contact and web site information. You can e-mail the webmaster and tell him/her if they are the winner or not. Include your signature file at the end of your e-mail mentioning a product you sell.



51. Have visitors fill out a survey on your web site. Give them a free gift as an incentive to complete the form. You can e-mail the results of the survey and offer them a free e-book as a gift for completing your survey. Of course your ad will be in the free e-book.

52. Trade other forms of advertising with people who link to your web site. You

could trade e-zine ads, print ads, autoresponder ads, classified ads, e-book ads, etc. It doesn't always have to be link for link or e-zine ad for e-zine ad. Just make sure it's a fair trade for you.

53. Give away web space to people for free. Since you are giving it away for free,

request they link to your site by placing your ad or banner to the site. Some day you could have hundreds or thousands of web sites advertising your web site for only thecost of your web space.

54. Join or create a web ring. A web ring is a group of web sites on a similar subject

that have agreed to link together. To find a web ring to join, type the keywords "web rings" into your search engine of choice. Just think, everyone who participates in the web ring is linked to your web site.

55. Create an online club or association. Tell your visitors what's included in the

membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site. Just think, you will either make money or get some no-cost advertising.

56. Allow people to use an online service or some utilities from your web site if, in

exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc. If they don't want to link, you could offer them a subscription fee for the service.

57. Offer a free e-book to your web site visitors. The e-book should be related to your

target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site. You could also allow them to upload the e-book to their own web site and give it away. Just include your link in it.

58. You could offer your visitors a discount on all the products you sell if they

subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get 50% off all our products!" Another example, "Subscribe to our free e-zine and get $8 off our brand new e-book!"

59. Don't use site content your target audience isn't interested in. If people are coming

to your site to find information about fishing, don't include soccer content. That rule also applies to your free e-zine, your free e-book, the products you sell, the affiliate programs you promote, etc.



60. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get free access to our private membership web site!" Another example, "Subscribe to our free e-zine and get a 3-month trial membership to our Members Only web site!"

61. You could offer your visitors a free advertisement in your free e-zine if they

subscribe. For example, you could say, "Subscribe to our free e-zine and get a no-cost e-zine ad! Another example, "Subscribe to our free e-zine and get a free classified ad!"

62. You could offer your visitors a free, tangible gift if they subscribe to your free e-

zine. For example, you could say, "Subscribe to our free e-zine and get our new report by mail!" Another example, "Subscribe to our free e-zine and get our new tips booklet by mail!"

63. You could offer free automatic entry into your contest or sweepstake if they

subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get free, automatic entry into our contest!" Another example, "Subscribe to our free e-zine for a chance to win a huge advertising package!"

64. You could tell your visitors that you offer original content in your free e-zine. For

example, you could say, "Subscribe to our free e-zine and get our all-original content!" Another example, "Subscribe to our free e-zine and get the latest, up-to-date business news!"

65. You could tell your visitors to read a sample issue of your free e-zine on your web

site. For example, you could say, "Read a sample issue before you subscribe to our free e-zine!" Another example, "Check out a sample article before you decide to subscribe to our free e-zine!"

66. You could offer your visitors free software if they subscribe to your free e-zine.

For example, you could say, "Subscribe to our free e-zine and get our new marketing software free!" Another example, "Subscribe to our free e-zine and download our e-book software for free!"

67. You could offer your visitors a free sign up to your affiliate program if they

subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and gain access to our profitable affiliate program!" Another example, "Get a free subscription

68. to our affiliate training newsletter when you become one of our affiliates!"

69. You could offer your visitors a free web service, like free e-mail, if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and get a free bonus e-mail account!” Another example, "Subscribe to our free e-zine and get a free autoresponder!”



70. You could publish some of your current e-zine subscribers’ testimonials on your

web site. For example, you could say, "Why put off subscribing? Just see what other subscribers are saying!" Another example, "Subscribe today and experience the benefits the people below are experiencing!"

71. You could publish any positive reviews you have received about your free e-zine

on your web site. For example, you could say, "Just read this review from (publication name) about our free e-zine!" Another example, "Check out our e-zine review in (magazine name)!"

72. You could tell your visitors what's going to be published in your next e-zine issue.

For example, you could say, "Subscribe now so you don't miss our next issue about (topic)!" Another example, "Subscribe today and learn about how to (topic) in next week’s issue!"

73. You could tell your visitors that they have the right to republish your e-zine’s

content on their own web site if they subscribe to your free e-zine. For example, you could say, "Subscribe to our free e-zine and we will give you the right to republish our content on your website or in your e-zine!"

74. You could publish a list of well-known, famous, or respected people who have

subscribed to your free e-zine. For example, you could say, "Just look at who else is subscribed!" Another example, "Look at all the experts who have subscribed to our e-zine!"

75. You could tell your visitors what a subscription to your free e-zine is worth in

dollars. For example, you could say, "Subscribe to our free e-zine. We used to charge $120 a year for a subscription." Another example, "Subscribe to our free e-zine! (Valued at $99!)”

76. You could tell your visitors all the major benefits of subscribing to your e-zine.

For example, you could say, "Just look at all the benefits you'll received when you subscribe to our free e-zine!" Another example, "Subscribe to our free e-zine and get all these benefits!"

77. You could tell your visitors how many people have already subscribed to your e-

zine. For example, you could say, "Subscribe to our free e-zine! 14,897 subscribers can't be wrong!" Another example, "Subscribe to our free e-zine! 13,976 have already subscribed!"

78. You could tell your visitors that a subscription to your free e-zine is only available

for a limited time. For example, you could say, "Subscribe to our free e-zine before we start to charge for this original content!” Another example, "Subscribe to our free e-zine and your subscription will stay free even, if down the road, we decide to charge a subscription fee!"



79. Spy on and study your competitors by buying their products. You'll find out about

their customer service, follow-up marketing, upsell offers, etc. You'll also get new ideas for your own business. Even contact your competition and ask them to do a joint venture offer with you.

80. Give away the full version of your e-book in exchange for testimonials. You can

use these customer statements to improve your ad’s effectiveness. It would work for free or paid e-books! You could offer sample excerpts or chapters to give them a taste of it.

81. Repeat the 3 most powerful or appealing benefits throughout your ad copy.

Repetition can brand your product's benefits quicker in your prospect’s mind. They will be able to store the information more quickly and effectively in their subconscious mind. Just rewrite them with different wording so your prospects don't get bored with your ad.

82. You could have a famous and respectable person on your banner ad representing

your product, web site or service. People will click because they'll trust them over you. For example you could say, "See what (name) says about our software!"

83. You could tell them your freebie is only available to a limited number of people.

For example, "Our free software will only be available for the next 100 people who download it." Another example, "Our free report will only be offered for 3 more days! So download it now before it's too late!" Just include your ad in the freebie.

84. You could give more details about your freebie. List the benefits, features, what

problems the freebie will solve, etc. For example, you could say, "Our free e-book will show you how to (benefit) in (no.) months!" Another example, "Our free e-zine will help solve your (topic) problems forever!"

85. You could describe your freebie to sound more attractive. For example, instead of

"free report" you could say, "free never-released top secret document". Another example, "Download our "never-seen-before" free report!" You need to describe it so it raises their curiosity and interest.

86. You could list testimonials for your freebie. Most businesses don't give

testimonials for their freebies. This would definitely increase your freebie’s value. For example, you could say, "Check out what others are saying about our free graphics!" Another example,

87. "Look what (famous person's name) says about our free web site templates!"

88. You could tell people how many people have already receive your freebie. For example, "15,000 people have already subscribed to my free e-zine! Can they all



be wrong?" Another example, “500 people have downloaded our free e-book just today!"

89. You could add proof of results in your ad copy. You should include testimonials,

endorsements and factual statistics to prove your product's claims. You should only publish statements that are believable and have specific results. For example, here is a

90. good line from a testimonial, “I increased my sales by 678%!"

91. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products in return. You could also let them focus on how to improve your products.

92. Make it easy for your customers to navigate around your web site. Have a "FAQ"

page on your web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how to make your web site more customer-friendly. Answer all their questions and concerns in a timely matter.

93. Resolve your customers’ complaints quickly and successfully. Answer all e-mails

and phone calls within an hour. If possible, you as the owner of the business, should personally take care of the problem. This will show your customers you really care about them and want their business in the future.

94. Make it easy for your customers to contact you. Offer as many contact methods as

possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts. Give them your home phone and cell number too.

95. Make sure employees know and use your customer service policy. Give your

employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer; each one has different concerns, needs and wants. Give them a “policy pamphlet” to keep at their work space which will remind them.

96. Give your customers more than they expect. Send thank you gifts to lifetime

customers. E-mail them online greeting cards on holidays or birthdays. You could always send a back-end product offer with any contact you make. Award bonuses or points to your customers who make big purchases.

97. Always be polite to your customers. Use the words ‘you’re welcome’, ‘please’,

and ‘thank you’. Be polite to your customers even if they are irate with you. Always apologize to your customers should you make a mistake. Admit your



mistakes quickly and make it up to them in a big way. You can make it up by giving discounts, rebates, refunds, gifts, etc.

98. Reward customers one point for every dollar they spend. Let's say your customers

can get a free computer for 300 points. That means your customers will spend $300 on your products and services to get enough points to get the free computer. You will make a bigger profit off each customer in the long run.

99. Build strong relationships with your customers. Invite them to company meetings, luncheons, work shops or seminars. Create special events for your customers, like parties, barbecues, dances etc. It will make them feel important when you include them in regular business operations and special events. Treat them like you would your best friend or family member.

100. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc. Also don't forget to reward your employees on most holidays. A happy employee can help you increase your sales and visitors too.

101. Become well-known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via e-mail. You could charge a fee for the seminar or hold it for free and mention or sell your products at the seminar.

102. Start a free e-book club on your web site. People could sign up to receive a free e-book from you each month. Just include your product’s ads in the e-books. Allow them to give away the free e-books too. All those e-books floating around will increase your traffic and sales.

103. Give away your products or expertise to Internet business newbies. Just ask them in return to place your link on their web site. Those newbies are the future of online business. They could become your friend, ally or strategic business partner down the road.

104. Trigger your visitors to buy your products by using colors. You should totally relax and think about which colors would compel prospects to order. For example, if you were selling a business product, you could use green as it usually represents money and prosperity in the business world.



CLAIM Your Rewards. Principles of CLAMING

Make your advancing payoff.

100 Ways To Accelerate Your Income From YourInformation Products

1. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe. You could also charge a subscription fee to the e-zine without ads. This will make up for the lost advertising revenue.

2. Create a long-term relationship with your entire customer base. You can stay in

touch with them through an e-zine, with greeting cards, opt-in lists, autoresponders, messages boards, chat rooms, e-mail discussion lists, instant online messages, etc. When you stay in touch, people don't forget about your business.

3. When you write and give away a free e-book you will become known as an

expert. This will enable you to gain people's trust and they will buy your main product or service quicker. You may get offers from other people wanting you to speak, consult, coach, etc.

4. Give your new customers surprise free gifts. This will increase their loyalty and

give you more word-of-mouth advertising. For example, your customer could tell your friend, "I just ordered this new advertising e-book and they gave five other e-books as surprise bonuses! I really got a great bargain!"

5. Offer free classified ads on your web site that expire after a particular time period.

People will revisit your web site over and over to resubmit. You could have other things expire or be updated so they will revisit, like e-books, articles, links, software, message board postings, etc.

6. Design your site so it will be worth bookmarking. Your visitors will bookmark

your web site if it's full of free, original content like articles, e-books, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.

7. Give people a free subscription to your e-zine. Almost everyone is publishing an

e-zine nowadays so it's important to give something extra with the free subscription. You could offer a weekly contest for new subscribers. For example,



you could say, "Subscribe And Have A Chance To Win Our Latest Home Study Course!"

8. Create an extra revenue stream with your web site's articles or content. Publish

the first paragraph of each article and charge people to read the rest. You could also allow other authors to submit their articles to make money. You would just share the profits!

9. E-mail targeted e-zines and ask them to do a joint venture with you. Ask them to

run your ad and in exchange they would get a percentage of the profits. You would just have to get them to join your affiliate program. To give them more incentive, you could offer them a higher commission than the rest of your normal affiliates.

10. Find a niche for your new free e-zine. There are thousands of free e-zines; your e-

zine needs to be “extra-specialized” to attract new subscribers. It could be the type of content you offer, like you interviewing experts, having crosswords or word finds, reviewing products, having a question/answer section, etc.

11. Most people want to avoid or to end pain. Tell your prospects how much pain and

the problems they will avoid or end if they buy your product. For example, you could say, "Just imagine being able to go out in public without thinking you’re being made fun of behind your back"

12. Most people want to gain pleasure. Tell your prospects how much pleasure or the

benefits they will gain if they purchase your product. For example, you could say, "Picture yourself lying on a beautiful sandy beach with nothing to look at but palm trees and a stunning blue ocean."

13. Most people don't want to miss out on a major opportunity that they might regret

in the future. For example, you could say, "After Aug 15, 2002, we will be raising our price to $50 so order now!" Another example, “Order before midnight to make sure you have a chance to receive the 3 extra bonuses!”

14. Most people want to have good health and live longer. For example, you could

give your prospects free coupons to a fitness club when they buy your product. Another example would be to give your prospects a free e-book about healthy eating habits.

15. Most people want to belong to something or a select group. For example, you

could give your prospects a free membership into your club when they buy your product. Another example would be to allow them to subscribe to your private e-mail discussion list.

16. Use more than one P.S. in your ad copy. The post script is one of the most often

read part of any ad, so why not use two or three of them instead of one. One P.S.



could remind your prospects about a good benefit. Another P.P.S. could tell them about your limited time offer. And the last P.P.P.S. could tell them about another free bonus.

17. Gain your visitors’ attention by telling them your problems. People like to hear

about other people's problems because it takes away from their own. For example, you could say, "I'm so frustrated at..." Another example, "I'm very upset about our competition because..."

18. Use viral marketing to promote your business on the Internet. Give away freebies

with your ad copy included on them so others can give them away. It could be e-books, software, reports, autoresponders, web space, e-mail accounts, etc.

19. Survey your target audience to find out things you have in common with them and

use them in your ad. People like people who are like themselves. For example, you could say, "Like you, I also have been scammed in the past.” Another example, “You and I both know that it sucks to pull weeds by hand.”

20. You could end your ad copy with a free bonus. When you give people a free

bonus, it increases the product's perceived value. For example, you could say "P.S. You'll get 7 free bonuses for ordering before (date)." Another example, "P.S. If you order this weekend only you'll get the e-book (title)!"

21. Forward interesting e-mails to your online friends with your signature file

included. They may end up forwarding it to their friends and so on. It's like a chain reaction, your message will just keep multiplying in everyone's e-mail box. It could possible reach millions of people.

22. Organize your web site into categories. Visitors won't get frustrated and leave

your site because they can't find what they're looking for. For example, you might organize it with links on a side bar: Home, About Us, Free E-zine, Free Articles, Free E-books, Free Affiliate Program, Chat Room, Guest Book, Message Board, Contact Us, etc.

23. Send your web site visitors a "thank you" email. This'll remind them to revisit.

Just get their e-mail address and permission. For example, you could say, "Would you like to be notified by e-mail when this web site is updated with new information? Click here to sign up."

24. 24 Advertise that your online business is for sale. Try to sell it for $10,000,000.

You'll either get $10,000,000 or you'll get curious visitors. They will want to see what all the fuss is about. Wouldn't you? The people who visit just might decide to buy your products or sign up to your e-zine.

25. 25 Try auctioning off your products. Set up the auction software on your web site.

Give customers the option of paying outright or bidding. Some people think it’s



more fun and competitive to try to outbid people than just hand over their credit card right away.

26. 26 Add a free interactive game to your web site. You could hire someone to create

it. The game should be related to the theme of your web site. For example, if you were selling business products, your interactive game could be about running a successful business or investing in the stock market.

27. Train your employees as a team instead of just individuals. Everyone must do his

or her job in order for the others do theirs. Think of it as an offensive from a football team. If everyone has a job and does it right, your business will score a touchdown.

28. If you make people feel like it's their idea to buy, they will be less hesitant. For

example, you could say, "You are making a smart decision by buying our product”. Another example, "You are doing the right thing wanting to buy our product to improve your marriage."

29. Start an affiliate program for your business. You will be able to spend less profits

on risky advertising and spend more money on guaranteed sales. Your only goal would be to persuade affiliates to sign up, train them and keep them selling for you.

30. Show your prospects a collection of testimonials that stand up for your product.

People are more likely to agree with a group than have a different opinion. This is because most people are followers and not leaders, so it makes sense they may be persuaded to buy your product after seeing a big collection of testimonials.

31. Maximize your advertising budget and don't go broke like the big web sites. All

you need is a small group of loyal customers to sell back-end products to again and again. If you can't create your own products you could join affiliate programs, join a drop shipping program or find joint venture partners who have products.

32. Sell to the people who join your affiliate program. They are more likely to buy

your products because they are interested in selling them for the commission. It's important to train and support your affiliates so they will know you will be there to help them. Tell them it's good to write ads about their personal experiences with your product so that it will persuade customers to buy.

33. Offer a deluxe product or service as an upsell or back-end product. You won't

have to create a totally new product, just add on to your main one. For example, let’s say you're selling an e-book with 100 business tips in it. You could write one with 50 new tips and use that as the deluxe version.

34. Add an extra profit stream by selling the reprint rights to your web site content.

They could be articles, e-books, reports, etc. Allow people to compile them into



an e-book and sell it. Just have them include your ad copy and link back to your web site in the e-book.You could also have people give the e-book away.

35. Make your product offer very rare. People perceive things that are rare as being

more valuable. You could use a limited time offer or free bonuses. For example, you could have a countdown timer on your web site and say, "Order in the next 5 minutes and get 6 free bonuses!"

36. Attend trade shows and seminars that are related to your specific industry. Pass

out business cards or brochures about your business. Rent your own booth at the trade show. You could use free items to attract people to it.

37. Swap articles with other e-zines publishers. You could get your articles published

more often if, in exchange, you publish their articles. If they are hard negotiators, maybe you could offer to run two of their articles to one of yours.

38. Ask people to link to your site's content. Some people may not want to link to

your home page but might want to link to your content. Just include an attention-grabbing link or graphic on the content page that leads people to your home page or sales letter.

39. Convert your web site into an e-book. You could offer your e-book as a free

bonus for your product or another business’ product. This will also allow people to view your web site offline as well. You could put it on a CD-ROM and include it in your direct mail packages.

40. Create e-books for other web sites or businesses. You could create them for no

charge in exchange for an ad or a mention of your web site inside. You could also create them in exchange for getting the reprint rights to them. You would never need your own product to sell.

41. Make sure your classified ads don't sound like ads. Don't ask people to buy

anything or they won't click, give something away instead. You could also mention a major benefit. For example, "How To Lose 5 Pounds In Two Hours." Another example, "How To Write E-books Fast!"

42. Give your free bonus products extra perceived value. Don't use the phrase "Free

bonuses", use thephrase "You will also get…". People won't assume they're free and it will make the person think they are worth more money. People usually assume free bonuses are just leftover things from your business that are not worth much.

43. Keep your visitors at your web site longer. The longer they stay, the greater

chance they will buy. Just hold a treasure hunt contest on your web site. Have them try to find something like a graphic, picture, word or link. You could give them a freebie or cash as a prize for finding it.



44. Make sure you're always creating new products and services or improving old

ones. Most products or services won't stand the test of time online. You could hire a focus group to get ideas on how to improve one of your existing products, or to think up ideas for new ones.

45. Try out new business opportunities. You could combine them with your current

business. It could add an extra profit stream to your web site. You could join affiliate programs, MLMs, drop ship selling programs, etc. Another idea would be to joint venture with other businesses.

46. Customize your product or service if you have too much competition. For

example, if you're selling an advertising book, rewrite part of it and target it just to pet businesses. Another example, if you're selling an accounting software, you could change part of it to sell it as business-to-business accounting software.

47. Sell a lead-in product super cheap, even if you lose a little money. If people like

it, you have a greater chance to sell your higher priced product. For example, someone might buy your low priced product, then buy your medium priced product, then your high priced product.

48. Give people a free version of your product. If it does what you say, they will pay

for the upgrade or deluxe version to get more benefits. You could also use a full free product as the lead-in product. If they like it, they might buy one of your related products.

49. Ask your visitors outcome questions in your ad copy. For example, "Where do

you want to be financially in the next two years?" Another example, "What do you want your dream spouse to be like?" This'll persuade them to buy so they might have a chance to experience what's in their mind.

50. Give your product away for free to people who will agree to influence your target

audience to buy it. They could be experts, famous athletes, actors, etc. You could ask them to write a persuasive endorsement or testimonial for your product (if they like it). It could be one for your ad or one for them to send to their e-zine subscribers for affiliate commissions.

51. Purchase reprint rights to other people's e-books and combine them in a large

package deal with your own product. You should check with the reprint rights owners to see if they will allow it first. If you can't afford to buy reprint rights, you could always trade for them.

52. Sell your products at a wholesale price to retail web sites. You could sell them

individually or in bulk. You could charge normal consumers a monthly or yearly subscription fee to buy your products at wholesale prices. You could also sell



them for wholesales prices if they link to your web site or run your ad in their e-zine.

53. Set up joint ventures with other businesses to sell your product to new customers.

They can introduce it to their customers for a set price or join your affiliate program and earn commission on each product sold. This is one of the best ways to promote a business if you're just starting out too, because you don't need a customer list or an upfront ad budget.

54. Hold a free contest or sweepstake at your web site. Ask them to give you their

contact information to enter. Just get their permission to send them new product offers. You could also announce the winners to them, as well as sending new contest announcements.

55. Assume your potential customer is going to buy. For example, you could say,

"Dear Future Millionaire". They will want to buy in order to feel that way. Another example, "I know when you start reading this book you won't be able to put it down."

56. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on

the other web sites. You will all share targeted traffic with each other. For example, you would instantly have 3 web sites selling for you without paying them an affiliate income. You would just be giving them ad space on your web site.

57. Give your visitors a different free bonus for each link they click-through on your

web site. For example, you could say, "If you click on this link you'll get a FREE course!" Another example, "If you click on this link you get a free e-book!" You could also place a picture or graphic of the freebie beside the link.

58. Make money from web sites that don't have an affiliate program by doing a joint

venture. Set up the affiliate program through a third party for them. By doing that for them you could require that you become their only affiliate. You would instantly become a super affiliate because you would be the only one with no competition.

59. Offer a search option on your web site. People will stay longer because it gives

them the option of searching through your web site using keywords. They also won't get frustrated when they can't find something. It's a good idea if you have an organized navigation bar.

60. Provide a chat room on your web site. Your visitors will want to chat with other

people who are interested in a particular subject. They may also talk about how they enjoy your products and services. Your new visitors and prospects may see everyone chatting and that might persuade them to buy.



61. Start your own Internet radio station. It could be related to the theme of your web site and you could advertise your products over the station. You could also charge other businesses advertising on your station. You could start a music station or something like a talk radio station.

62. Add a "FAQ - Frequently Ask Questions" section on your web site. People won't

email you a question and leave. They will stay to find out the answer. You could also publish an ad for your main product or service on your FAQ web page. If their question is answered, they may buy that day.

63. Make your site’s text easy to read. Most people will strain their eyes trying to read

text that is too small, light or bright. You could ask some of your friends and family members to read your web site to be absolutely sure. They will tell you about any other things they don't like too.

64. Form a strategic alliance with other related but non-competing businesses. You'll

be able to beat your competition by selling to a larger audience, sharing advertising costs, trading business strategies, bartering both goods and services, gaining new products to sell, packaging products together, etc.

65. Offer free online tools your visitors can use right at your web site. It could be a search engine submitter, ad or letter templates, e-book compiler, etc. If they like them, they will revisit your web site again and again to use them and tell all their friends about them.

66. Make extra profits from selling monthly updates of your free e-book. You could

also back-end sell the extra, never-before-released chapters of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it's free and because you allow others to give it away. Plus you can make more profit from it by selling extra content.

67. Negotiate with e-zine publishers to get free or discounted ads by letting them join

your affiliate program and earn commissions on the ad you run. You could also offer them other incentives like a free product, a reciprocal e-zine ad, a membership to a business club, etc.

68. Get your products or services evaluated for free. You can give your product for

free in exchange for evaluations and even testimonials. You will find out any problems with your product before you sell it. You might also discover new uses or selling points for your product too.

69. You could highlight keywords throughout your ad copy. The keywords should be

attractive to your target audience. You could highlight them with color, underlines, italics, etc. You could also repeat keywords one after another. For example you could say, "This is a soft, soft, soft rug."



70. You could bullet or indent your benefits in your ad copy. Most people won't read

the whole ad copy, so make your product’s benefits stand out and you won't lose the sales from all the skimmers. You can also indent other things like your guarantee, post-scripts, testimonials, closing, etc.

71. You could change the size of your text in your ad copy. You want to make your

text large enough so it's not hard to read. You also want your headline and major points to be larger so they will stand out. You could also use more space in between important parts of your ad copy to make them stand out.

72. You could raise or lower the price in your ad copy. A higher price could increase

the perceived value of your product and a lower price could lessen your product's value. Either way, you need to test which price will pull the most orders. Another idea would be to use an odd number like $19.46 instead of $19.99, $19.95 or $19.97. It makes it look like there is a specific reason you priced it like that.

73. Educate yourself with new strategies to increase your sales. You could take

classes, subscribe to e-zines and magazines, read books or e-books, etc. Internet business and technology move at lightning speed. You need to keep up so you don't get left behind.

74. You could add special offers in your ad copy. It's usually easier to sell the offer

than the product. You could use discounts, free bonuses, volume sales, etc. For example, you could say, "You'll get 5 bonuses when you order by Aug 24, 2008!" Another example, "Buy one, get the second one half price off.”

75. Allow other e-zine publishers or web site owners to republish small nuggets or

excerpts of information from your free e-book with your byline or ad included. That is another way to market your business with the use of a free e-book.

76. When you ask someone to sign up to receive a freebie, don't ask for really

personal information. This is a fast way to lose a potential prospect. For example, if you ask them for information they want to keep personal, they might not want sign up. Another example, if you ask for too much information, they may not have the time or patience to fill it all out.

77. Advertise your online business by dressing in clothes that are imprinted with your

ad. It could be a T-shirt, ball cap, coat, etc. You would want to especially do this if you are going to a crowded event, like a football game, a county fair, party, dance, a social club, etc.

78. Trade links with other web sites. They should be related to the subject of your

web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. If they turn down your trade offer, you could offer them some extra incentives like free things and extra free ad space.



79. Outsource part of your workload. This can save on employee costs, equipment

costs, taxation costs, expansion costs, etc. You should keep the work you enjoy doing and get rid of the rest. You need the extra time to enjoy life.

80. Use blue, underlined text links. People have been conditioned to think that blue,

underlined texts are links. You do not want to lose visitors by using a different color. I would also use text links over banner or graphic links because they have been proven many times to out-pull banner ads. You could place the graphic beside the text link though.

81. Set up a cross-promotion deal with another web business. Allow them to sell your

product as a backend product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.

82. Sell your product in a package deal with other web businesses. You can both

advertise it and split the profits. For example, if you are selling tennis rackets, maybe you could partner with a tennis ball business and package them together. It's a win/win joint venture deal.

83. Rent your products out for a set period of time. It's like selling but you get the products back to rent again. You could make more profit in the long run renting your products or services. People today have less money and would rather rent than buy something and only use it once.

84. Allow people to subscribe to your products. It works best when selling

information products, services or memberships. You could charge them per week, per month, per quarter or per year. It will bring in secure residual income. Plus you can sell your subscribers back-end products for single sales.

85. Allow people to lease your products. It's like renting them but they have the

option of buying at the end of the lease. For example, if you were leasing out computers, the customers would pay you a monthly fee. If they returned the computer at the end of their lease, you could lease it out again to someone else, or even sell it.

86. Add a message board to your web site. People will visit your web site to ask

questions and answer other people's questions. Some people will just participate on message boards so they can leave their link but those people may end up buying your product too.

87. Add a directory of web site links to your web site. People will visit your web site

to find related web site links for the topic they're interested in. This saves them



time and effort searching for all those links personally. If you update it often, they will come back and revisit and maybe buy one of your products.

88. Add an article section to your web site. People will visit your web site to read and

learn new information related to their interests. You want to have original content so people can't go anywhere else to get it. You also want to update it regularly so they will want to revisit your web site over and over.

89. Add an archive of past e-zine issues to your web site. Your new subscribers will

visit your website to read the past issues that they've missed. Your old subscribers might want to look up some information or ads they remembered seeing in your e-zine.

90. Add a free e-book directory to your web site. People will visit your site to

download, study and read new information. If you do add one, offer e-book related products. Those people might decide they want to create their own e-book and submit it to your directory.

91. Add a free classified ad section. People will visit your web site to place their own

free classified ad and to read other offers. You can encourage them even more by telling them you will pick a few classified ads to run in your e-zine. This may influence them to subscribe to your e-zine or to revisit your web site regularly to submit new classified ads.

92. Add a free link page to your web site. People will visit your web site to place their

own link and to look at other people's links. You could say to the link submitters that you'll run their link once in your e-zine if, in exchange, they place your link on their home page for one or two months.

93. Add an "About Us" page to your web site. People will visit your web site to read

about you and your business. This will help to make your relationship with your prospects more personal and persuade them to buy. Include some of your non-business information too on your "About Us" page.

94. Add a guest book to your web site. People will visit your web site to leave their

opinions about your business and to list their signature file. Yes, they may only be doing it to get free advertising but it could be a visitor who might eventually buy your product.

95. Add a free software download page to your web site. People will visit your web

site to find new software that will make their life easier. Your software could be your own, freeware, submitted shareware or demos. The software should be related to your target audience.

96. Show your potential e-zine subscribers a sample issue of your e-zine. Black out

some of the important information; this will make them more curious and get



them to subscribe. Use a really juicy tip they haven't probably heard of. You could just tell them where to find your e-zine archives or that sample issue after they subscribe.

97. Give away a free follow-up auto-responder course. Publish your e-zine ad in each

lesson. The more people who see it, the higher the chance they'll subscribe. Your e-zine needs to have a lot of original and quality content for this to persuade them to subscribe. Of course you could also mention one of your products in each lesson.

98. Offer your potential customers a discount on a particular product you sell if they

subscribe to your free e-zine. For example, you could say, "Subscribe to my free e-zine and get a 40% discount off my latest e-book!” After they subscribe you could tell them about your secret discount order page in the ‘thank you’ e-mail you send them.

99. Give other businesses permission to give away a free subscription to your e-zine

as a bonus for a product they sell. You want the product or service to be related to your e-zine though. Just think, you could have a lot of businesses offering your e-zine to their customers.

100. Ask your potential subscribers questions that'll persuade them to subscribe. For

example, you could say, "Would you like to be able to retire before you're 40?" Another example, "Does the idea of working at home appeal to you?"



100 Ways To Suck In More Profits From Your InfoProducts

1. Make sure you show your readers that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today, they can buy it for $69.95. You could also show them the difference they would be saving - $29.05.

2. Direct your ad headline to your target audience. Your readers will feel important

and enjoy belonging to a select group of people who buy your product. For example, "Attention! Accountants, Discover A New Way To Increase Your Client Base!" Another example, "Warning! E-book Publishers..."

3. Build a popular directory of freebies. It will draw a lot of traffic to your web site

and you can request that people who submit free things place your link on their home page. You could also trade links with other freebie sites or submit your own free items to their web site.

4. Use bullets to highlight the benefits of your products or services. Benefits are the

key to selling anything, make them stand out in your ad. You can use dots, dashes, or circles to highlight them. You also could convert your product’s features and bonuses into bullet format.

5. Give a money-back guarantee that surpasses a normal one. Instead of the normal

timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee's time limit to 60 days, 3 months, 1 year, or a lifetime.

6. Create traffic generators that people can add to their site without doing all the

work. It can be an article directory, audio directory, web tool, etc. You just create it on your web space and maintain it. All your visitors would have to do would be to link to it.

7. Give your visitors compliments in your ad copy. This can earn their trust and put

them in a good mood, in return they will be easier to sell to. For example, "You're really intelligent for taking time to read this ad copy." Another example, "You're a winner because you're trying to get over your obstacles."

8. Give your readers a couple of tips in your ad which will help them with their

problem. This will give your business credibility and gain your readers’ trust to buy your products or services. Plus, that will get them more interested in reading the rest of your ad copy and more likely persuade them to buy.

9. Add extra subjects to your web site. Most free ad sites only allow you to submit

your web site to one category. This'll allow you to submit it to many. For example, you could submit your ad to the free e-book section if you offered a free



e-book. Another example, you could submit your ad to the self-help section if you published articles about self-help information.

10. Increase the perceived value of your product by making your offer scarce. You

could use limited time bonuses, low prices, low quantities, etc. One of the best ways is to make your product collectable. You could offer one version of your product with a serial number, then the next version with a different serial number, and so on.

11. Find out your competition’s weakness and use it as your "Unique Selling

Proposition". It's the reason why people buy your products and not theirs. For example, if your competitor doesn't offer free bonuses, you could. Another example, if they don't offer a guarantee, you could.

12. Make sure your site looks good in all browsers. You could be losing sales because

it looks distorted in some web browsers. For example, would you buy a product from a web site that had the text all chopped up, had images out of place or had distorted colors? I doubt it.

13. Test your advertising and marketing. You'll save time, money and big headaches

promoting the right offer to the right group of people. For example, if you know your ad pulls 5 orders out of 100 visitors, you know you would need 2000 visitors to sell 100 products.

14. Analyze all your promotional efforts. Concentrate on the ones that work and drop

the ones that don't. Don't waste your valuable time. For example, if you have an affiliate program that hasn't made a sale for two months, drop it or test a different ad. You want all of the ‘real estate’ space on your web site making some kind of profit for your business.

15. Persuade other web sites to link to yours. That can improve your search engine

ranking. Just offer them something of value in return. You could offer them reciprocal advertising, free products, discounts, and anything else you can think of, just be creative when you construct your linking offers.

16. Create other web sites that draw your initial target audience. Then you can lead

your prospects to your main web site by linking to your other web sites. For example, if you were selling investing tips, you could create another web site about saving money and promote it too. You would just include an ad for your investing web site on the money-saving web site.

17. Inform people about your site or freebie through e-mail announce lists. You can

find them by typing "e-mail announce lists" in any search engine. For example, you could create a free e-zine and announce it. Anyone who subscribes will, of course, see your ads.



18. Tell your visitors what they can avoid by buying your product or service. This will motivate them to buy. They may want to avoid pain, fear, danger, etc. For example, you could say, "Just imagine never having to be alone without a date on a Friday night again."

19. Offer to write exclusive articles (that means you only submit them to one place)

for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content.

20. Create a positive online image. Tell your visitors about fundraisers you have

sponsored or that you donate a part of your profits to charity. For example, you could say, "We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations."

21. Improve your customer service on a regular basis. Try out new technologies that

make it easier to communicate with your customers over the net. For example, you could communicate with your customers or visitors by phone, instant message, web site messages, chat rooms, message boards, video conferencing, fax, e-mail, etc.

22. Ask your customers what they would like to see offered by your business in the

future. This type of information can boost your sales. For example, you could find out they are interested in buying DVDs from your business. You could contact a DVD supplier and start selling them as back-end products.

23. Make sure your web host isn't losing your sales. If you get an e-mail from

someone who told you that they couldn't access your site, it might be your host. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business.

24. Allow your visitors’ experience to be an enjoyable one at your web site. Provide

easy navigation, good content, fast loading graphics, search options, etc. You could offer online games that are related to your web sites theme. You could offer prizes to the high scorers too.

25. Keep changing or adding freebies to your web site. If people see the same freebie

in your ads they will say to themselves, "Been there, done that". For example, you could introduce a new freebie every month. People will revisit every month to get the new freebie.

26. Add a directory to your web site. When visitors submit their web site, e-mail them

confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do).



27. Organize your marketing and advertising into a plan. Create a list of daily,

weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn't working, don't be afraid to tweak it some.

28. Trade links only with web sites that you or your target audience would visit. They

should offer their visitors valuable content or freebies. There is nothing wrong with filling your web site up with outside links if they're are interesting and helpful to your target audience.

29. Give people a free online utility. When you offer a utility that can solve a person's

problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool.

30. Offer a free affiliate/reseller program. When you offer people a free opportunity

to make money, they will line up to visit your web site. You should offer fair and high commission, affiliate training, a good tracking system, tested and proven marketing ads and other persuasive benefits.

31. Supply news stories related to your site. People want current news on the topics

they are interested in. You could also include new "how to" articles. For example, if there is a hot or popular news story going on, you could somehow relate it to your web site’s theme.

32. Offer your visitors a free community. People like to have a place where they can

have discussions with others on a particular subject. You could even create multiple online communities. For example, if you were selling gardening tools, you could have a message board to discuss gardening tips and a chat room about picking the right gardening tool.

33. Make people feel safe when they order. Explain to them you won't sell their e-

mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.

34. Offer free samples or trials of your product. This will let people experience your

product and attract people to your web site. You could also allow other people to give away your sample products. It would be like "viral pre-sell marketing".

35. Make your ad copy attractive. Your ad should list benefits before the features.

Include guarantees and testimonials in your ad. Your ad should be easy to read, answer all the readers’ questions, give them many ways to order and, most importantly, persuade them to buy now, not later.



36. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. You could remind them with your e-zine, with a follow-up autoresponder course, an e-mail update reminder, etc.

37. Let people know anything about your business history. They'll feel more

comfortable if they know who they are really buying from. You could tell them when you started your business, why you started your business, what kind of training you’ve had, how many employees you have, etc.

38. Give people many ordering options. Accept credit cards, checks, money orders

and other forms of electronic payments. You should be also open to adding new forms of payment as they become available. They could be the future and you don't want to be left behind.

39. Use reverse psychology on your banner ads. You could tell people not to click on

your banner ad. For example, "Don't Click Here If You Are Comfortable With Your Looks." Another example, "Stop! Don't Click Here Unless You're Wealthy!"

40. Make your banner ad words as attractive as possible. Use words like ‘ultimate’,

‘powerful’, ‘sizzling’, ‘hot’, etc. Your words should relate to and highlight your total offer. You could also use specific words. For example, you could say, "Click Here To Increase Your Traffic By 120%!"

41. Give a discount offer on your banner ad. People are always looking for good

deals. You could offer a percentage discount, dollar discount, buy-one-get-one-free discount, etc. For example, you could say, "Get 50% Off Our New Viral Marketing E-book! Click Here Now!"

42. Consider outsourcing part of your work load to a virtual assistant. You won't have

to pay the extra employee costs and you can save precious time. Virtual assistants can do a number of tasks: writing, editing, web page/graphic design, secretarial, accounting, bookkeeping, marketing, copywriting and much more.

43. You could offer your potential customers a monthly payment plan. Tell them they

can pay for your product or service with easy monthly payments. For example, you could say, "You Can Own Our Product With 3 Easy Payments Of ($)!" Another idea would be to eliminate one of those payments later on in your ad copy.

44. Use a strong guarantee on your banner ad. You could include the guarantee as a

headline for your offer. It could read ‘double or triple your money-back-guarantee’, ‘your lifetime money-back guarantee’, etc. For example, it could say, "Keep Our Accounting E-book Even If You Ask For A Refund!"



45. Tell people to click on your banner ad. Newbies to the Internet may not even know they can click on banners. Just having the phrase "Click here" on your banner will increase your click-throughs. You could also make it a stronger command or order like "Click Here Now! or “Click Here Before It's Too Late!"

46. You could advertise a trial or sample offer. This will tell people there is no risk or

obligation if they click on your banner ad and try out your product or service. For example, you could say, "FREE Sample Chapter Of The E-book...!" Another example, "Free Trial Membership To...!"

47. Tell people the major benefit of your product, web site or service on your banner

ad. It could be benefits like ‘make money’, ‘lose weight’, ‘increase energy’, ‘save money’, ‘save time’, etc. For example, you could say, "Lose 20 Pounds In One Month!" Another example, "Make $200 In One Day!"

48. You could advertise a free offer on your banner ad. People love free things. The

freebie should relate to your target audience. If the freebie is attractive to them, they will click on the banner. For example, you could say, "Free Business E-zine!" or "Free Garden Tips E-book!" or "Free 7 Lesson Investing Course!"

49. Keep people at your web site for as long as possible. Allow them to download

free e-books, sign up for contests, use free online services, etc. This will help increase your sales. You could use pop-up pages, pop-under pages and exit pages too. But be warned, this can annoy some visitors.

50. Anticipate any objections your visitors may have about your product’s offer. You

must research your target audience's needs and wants. For example, your target audience may not like businesses that use free web site domains. Another example, they may not like to buy from web sites that don't accept offline checks.

51. Remember not to use outrageous or unbelievable claims in your ad copy. People

are too savvy online and won't believe you. For example, don't say, "You can make 1 million dollars in 2 days!" Another example, "You can fold paper at home and make up to $2000 a day!"

52. Pick a good name for your business and product. Your names should be

memorable and describe the kind of product you're offering. Names that rhyme are easy to remember. If you're selling information products you may want the word "publisher" in your business name. You also don't want your name to have any offensive words or phrases in it.

53. Solve your customers’ complaints by being quick and friendly. The faster you

respond, the more your customers feel you care about them. You could set up a handy FAQ (Frequently Asked Questions) list. You could also add more ways they contact you faster, like by e-mail, phone, web message system, fax, instant message, cell phone, etc.



54. Never think your customers are satisfied with their purchase. You should be

constantly finding new ways to better your product and service. You could give the free surprise gifts, survey your customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc.

55. Market yourself, as well as your product. You could write articles, e-books, do

free consulting, do speaking engagements, etc. You could tell your prospects a little bit about your personal history too. You could tell them when you were born, where you grew up, tell them about your parents and other family members, etc.

56. Find new target audiences for your products or services. For example, if you're

selling coffee to stores, try to sell it to coffee shops too. You should always be opening new profit streams for your business. Try to brainstorm new profit ideas at least once a week.

57. Sell the reprint/reproduction rights to your products. You could include an ad on

or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back-end product. For example, if you sell the reprint rights to your e-book it would spread because others would buy it and see your ad.

58. Create offline affiliates to market your product. Have people sign up at your web

site to sell your products through "house parties". You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online.

59. You could cross-promote your product with other businesses' products in a

package deal. You could also include an ad or flyer for other products you sell and have other businesses selling for you. You would just be trading insert ads.

60. Sell gift certificates for your products. You'll make sales from the purchase of the

gift certificate when the recipient cashes it in. They could also buy other items from your web site. For example, it seems that a lot of people nowadays like to buy gift certificates for holidays and birthdays because they never know what to get the person.

61. Find a strategic business partner. Look for someone who has the same objective

as you. You can trade leads, share marketing information, sell package deals, etc. You can find them in search engines, e-zines, message boards, newspapers, yellow pages, magazines and offline gatherings.

62. Brand your name and business. You can easily do this by just writing articles and

submitting them to e-zines or web sites for republishing. You can also write free



e-books, reports, books, print magazine articles, autoresponder courses, mini sites, etc.

63. Start an auction on your web site. The type of auction could be related to the

theme of your site. You'll draw traffic from auctioneers and bidders. You could sell your products at the auction or you could display your product ads around the auction area.

64. Remember to take a little time out of your day or week to brainstorm. New ideas

are usually the difference between success and failure. Just get rid of all your interruptions, sit back and relax. Try to imagine new products you could create or marketing campaigns you could try.

65. Model other successful businesses or people. I'm not saying copy them outright,

but practice some of the same habits that have helped them succeed. For example, if you see a successful business person always eating healthy foods, you should try to do the same thing.

66. Take risks to improve your business. Sometimes businesses don't want to

advertise unless it's free, sometimes you have to spend money to get results. Just be smart, test and know your risks before you fully take them. Make sure that you can cope and handle the consequences.

67. Ask people online to review your web site. You can use the comments you get to

improve your web site or you may turn the reviewer into a customer. Just get the reviewer's permission to publish his or her comments. For example, the reviewer may say, “This is the most informative web site I've ever seen.”

68. Outsource part of your workload. You'll save on most employee costs. You could

outsource your secretarial work, accounting, marketing, etc. For example, if you would like to have more time to to promote your business, you could outsource your bookkeeping and accounting.

69. Combine a product and service together in a package deal. It could increase your

sales. If you're selling a book, offer an hour of consulting with it. Other benefits would be having another business promoting the product as well. You will be spending less on marketing and you'll create a profitable relationship.

70. Create a free e-book directory on a specific topic at your web site. People will

visit your web site to read the free e-books and may see your product ad. You could also give away you own e-books with your ad included. You can just have people submit their e-books to your directory via e-mail or web site form.

71. Build up the number of people who join your free affiliate program quickly by

temporarily offering your product for free to the people who sign up. You could



always end it after you have a 1000 or so affiliates. Those 1000 affiliates should refer enough people to make up for your loss.

72. Please your complaining customers. You can refund their money, give them a

discount, give them a free gift, solve the problem quickly, etc. For example, you could say, "I understand how you must feel, so I'm giving you a complete refund." Another example would be, "I’ve been in your shoes before. I'm going to give you a 50% discount on your next purchase."

73. Make your customers get excited about your business and they will tell their

friends. Give them a free vacation certificate, a coupon, etc. For example, you could say, "Get a FREE vacation to (the location)! Another example would be, "You will also get a $200 coupon to our next event!"

74. Give your prospects extra confidence so they will order. Use endorsements,

testimonials, a strong guarantee or warranty, etc. For example, you could say, "I'm going to allow you to try out our product for a full 60 days without billing your card!"

75. Build your opt-in list by allowing your visitors to sign up for a free e-zine, e-

books, software, contests, sweepstakes, etc. For example, you could say, "Subscribe to our free e-zine and get entry into our weekly contest!” Another example would be, "Sign up to our free newsletter and get 10 surprise bonuses!”

76. Give your prospects or customers a breath of fresh air. Don't be afraid to design

your web site and ad copies to be different from everyone else’s. For example, you could apply a circus theme to your web site. Another example would be to design your web site like an e-book with a table of contents, title page, glossary, etc.

77. Allow your customers to get part of your total offer right after they order. If you

have to ship the item, make one of your bonuses available online. For example, if you are selling a printed book, you could have an online version available for them to read right after they order.

78. Write and submit articles to e-zine publishers or webmasters. If you want it to be

published, it should read like an article and not like an ad. You could also offer the publisher extra incentives like giving them a freebie, affiliate commissions, compliments, original content, etc.

79. People want to gain pleasure. They may want to satisfy their appetite or sexual

desires. This will make them feel more fulfilled. Tell your prospects how much pleasure your product or service will give them. For example, you could say, "Our product will fulfill your cravings for rich, delicious chocolate."



80. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. For example, you could say, "You, like me, know it's very important to find a good bargain." Another example, "Both of us know that money doesn't grow on trees."

81. Add viral marketing into your promotional plans. Allow your visitors to give

away your free things, just include your ad somewhere on all the freebies. By giving away one freebie with your ad on it, it could be passed on to thousands, if not millions, of people and web sites.

82. Design your web site to be less confusing. Don't use a lot of graphics, links or

anything that takes away from your sales message. People will get frustrated and want to leave your web site if they getconfused. People want an enjoyable and relaxing experience when they visit your web site. If they don't get that, they may never come back.

83. Give your visitors the option of viewing your web site in an autoresponder message or by printing it out. They might not have the time right then to look it over. Nowadays people are low on time. They are working longer hours and there are more single parents. Don't let time get in the way of them not buying your product.

84. Sell only a few products on your web site instead of a large amount of products.

Too many choices can overwhelm your visitors and they won't buy. If you really want to offer a lot of choices, offer one of the main products as a bonus if they buy something. For example, "Buy One Of The Products Below And Get A Free E-book!"

85. Joint venture your web business with other offline businesses. Look for

businesses that have the same target audience and create a win/win deal with them. For example, you could joint venture with a computer store. You could publish their ad on your web site and they could have your web site loaded up on all their computer displays.

86. Expand your target audience by adding a new product line or packaging your

main products with other ones. You could also add-on extra services. For example, if you are selling marketing e-books to businesses, you could also start selling e-book software to online publishers.

87. Persuade your visitors to like you. People buy from people they like. You could

tell them a joke, give them a compliment, give them a freebie, etc. For example, you could say, "I see you are one of those rare entrepreneurs who have a killer instinct for success."



88. Submit the free things you offer to online freebie directories. They usually get a lot of traffic because people like to get things for free. Of course include your ad in the freebie. Sometimes freebie directories allow you to mention your business with your free listing too.

89. Use headlines and sub-headlines that are aimed directly at your audience. If you're

selling things to lawyers use a headline like, "Attention All Lawyers!" You could also use the products your target audience normally buy to get their attention. For example, "Warning! Don't buy another coffee cup till you read this!"

90. You could end your ad copy by telling people what will happen if they buy your

product. Use your most powerful benefit as the example. For example, you could say, "Just think, you could be writing order-pulling ads in 5 minutes!" Another example, "Picture what your friends will say if you could increase bowling score by 50 points!"

91. You could end your ad copy by telling people what will happen if they don't buy

your product. Use a problem which they won't be able to solve without it. For example, you could say, "Imagine staying in debt, filing for bankruptcy and losing your credit.” Another example, "See yourself 5 years from now still without the love of your life. How will you feel?"

92. You could end your ad copy with a question that they will always say yes to.

Then they will be used to saying yes when you ask them to order. For example, you could say, "You want to be able to afford the best things life has to offer, don't you?” Another example, "You want to meet the woman/man of your dreams, don't you?”

93. You could end your ad copy with a short review of your whole ad. Repeat all the

major benefits and features they will receive. For example, you could say, "Like mentioned earlier, you'll get the e-book "How To Increase Your Sales", you'll get the report "5 Ways To Double Your Sales Instantly" and you'll get a "FREE 30-Minute Consultation With Yours Truly!”

94. You could end your ad copy with a deadline. Tell them it's a limited time offer

and they need to order by a specific date. For example, you could say, "Order before Oct. 7, 2008, and you'll get the whole package for only $19.67!" Another example, "I don't know how long I can offer the free bonuses, so order now!"

95. Magnify the size of your prospect's problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have. For example, you could say, "Imagine if you never get out of debt. Imagine falling further and further behind paying your bills. Well now you won't have to experience any of these problems again if you purchase..."



96. You could end your ad copy with a testimonial. Use one or two of your

customers' testimonials that are believable and include specific results. For example, "P.S. Read this testimonial: I was able to change my oil 7 minutes faster without all the mess! I would highly recommend this product to anyone! (their name) (their title or occupation)."

97. Join online business associations. Most will give you a membership graphic to put

on your web site which will give your business extra credibility. When you are a member of these associations, you can create profitable business relationships; find joint venture partners, trade strategies and leads, etc.

98. You could decrease or increase the length of your ad copy. There is no rule on

how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. You'll just need to test each one to be sure. Test every section of your ad copy too, to increase its pulling power.

99. Remind your visitors that you're human, not just a web site. You could publish

information on your family life, show a picture of yourself, publish your profile, etc. For example, show a picture of your family on vacation. Another example, show a picture of yourself doing one of your favorite hobbies.

100. You could ask your readers questions throughout the ad copy. They will answer

the questions in their own heads as they read your ad copy. The questions you ask should persuade the readers into buying. People have been taught to automatically answer questions in school, from their parents, from friends and from authoritative figures.



Decision Guide

Three Specific Money Making Business Models I Can Use To Create Cash Like Crazy:

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

Three Specific Product Creation Opportunities I Can Use To Pile Up Profits:

1. ______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

Three Specific Cool Information Website Concepts I Can Cash In On:

1. ______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

Three Specific In-Demand Niche Markets That Spit Cash Like Crazy I Will Market In:

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

Three Specific Ways I Can Pump Out Information Product Profit Machines:

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________



Three Specific Compelling Headline I Can Use:

1. _______________________________________________________________

2. ______________________________________________________________

3. _______________________________________________________________

Three Specific Ways I Can Pump Up My InfoProduct Profits:

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

Three Specific Ways I Can Accelerate My Income From My Information Products:

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

Three Specific Ways I Can Suck In More Profits From My InfoProducts:

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

My Three Biggest Breakthroughs And Insights From Today’s Training:

1. ______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________



About The Stephen Pierce

Stephen Pierce, President & CEO of Stephen Pierce International, Inc., (SPI) is a world-renowned wealth-builder, internet marketer, speaker and author. Known as “The Success Sculptor,” Stephen is at the helm of SPI, a multi-million dollar a year empire that manages a portfolio of premiere web destinations, products, services, and provides a number of wealth building tools to home-based business entrepreneurs, internet marketers, and corporate marketing professionals around the world. A sought after media expert on personal finance, Stephen has been featured on NBC News, FOX News, ABC, CBS, Black Enterprise, Day star, Keeping it Real with Al Sharpton, American Urban Radio Network, and the Tom Joyner Morning Show. He also enjoys a lucrative national and international speaking career. He can also be seen live around the country on the nationally-acclaimed Get Motivated Seminar Tour, where he shares the stage with Colin Powell, Sarah Palin, Bill Cosby, Goldie Hawn, and John Walsh.

He has authored several books including, “Make Real Money on the Internet,” “Secrets to Creating Wealth”, and “More Money, More Life” (audio CD), as well as a host of on-line marketing portals, e-books, webinars, publications and presentations. You can learn more about Stephen at www.StephenPierceInc.com.

http://www.stephenpierceinc.com/

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