Sellers packet

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Hatch Homes Seller’s Package The steps to selling your home for the most amount of money in the shortest amount of time. Over 18 years of experience in making your Real Estate transactions a breeze! John & Melody Hatch Hatch Homes Group 503.748.8310 Direct 503.748.8360 Fax [email protected] [email protected] Angela L. D. Stevens Hatch Homes Group- Buyer’s agent 503.748.8312 Direct [email protected]

Transcript of Sellers packet

Hatch Homes

Seller’s PackageThe steps to selling your home for the

most amount of money in theshortest amount of time.

Over 18 years of experience in making yourReal Estate transactions a breeze!

John & Melody HatchHatch Homes Group

503.748.8310 Direct 503.748.8360 [email protected]

[email protected]

Angela L. D. StevensHatch Homes Group- Buyer’s agent

503.748.8312 [email protected]

Meet Our TeamYour needs are first and foremost. That’s why the Hatch Homes Group always offer quality, professionalservice to their clients. You can count on our team to provide the commitment to excellence that you

expect from professional Real Estate Agents.

PRINCIPAL BROKERJohn was educated in England and has an engineering

degree. He moved to Australia where he managedvarious successful computer businesses and then

settled in Portland in 1992.John has the prestigious CRS accreditation, the

Accredited Buyer’s Representative (ABR) designation,A graduate of the Real Estate Institution (GRI), hasthe ePRO designation awarded to high tech Realtorswho have completed special National Association of

Realtors training and most recently has become aCertified Destressed property expert (CDPE).

JOHN

HATCH

BROKERMelody is a native Portlander

and has an extensive knowledgeof Portland’s neighborhoods.

She has been a real estate agentfor 18 years and has helped

100’s ofbuyers and sellers. Over the

years she has been involved withcommunity service programs

specifically with homelessyouth.

BROKER/ OFFICEMANAGER

Angela is a native Portlander whohas a Bachelor’s degree from

Portland State University. She is1 of 2 of the Hatch teams buyer’s

agents. She has 4 years of realestate transaction coordinationexperience as well as short salenegotiation which has given her

an extensive knowledge of the insand outs of a real estate

transaction.

MARKETINGMANAGER

Michele recently moved backto Portland after 3 years in

England. She has a Bachelor’sdegree from Portland StateUniversity. She is the Hatch

team marketing Manager and administrative

assistant. Michele insures thatall of our listings are beingpromoted online, through

direct mail and phone calls.

MELODY

HATCH

ANGELA

STEVENS

MICHELE

DESCOMBES

BROKERBarry was born and raised inthe Portland metro area and

hasn’t spent much time away.He began his career in

construction and spent severalyears as a general contractor.

He also has 8 years ofexperience in the mortgage

industry. His love of homes hasmade him a great asset as aHatch team buyer’s agent.

BARRY

WOODWORTH

The Hatch Homes Group are

dedicated professionals– committed

to quality, committed to

excellence...a

nd

committed to you.

The role of the real estate community

The entire real estate community includes all of the companies, offices, and agents in themarketplace. They work together to sell property in an incredibly efficient system ofsharing information.

The multiplying effects of this cooperation will increase the promotion that is done oneach and every property in the marketplace. It brings purchasers into the home buyingprocess and after qualifying them to their wants, needs, and abilities, they can be directedtoward the home that meets their requirements.

The price and positioning in the marketplace

Purchasers have a tendency to want to look at all of the available properties that meettheir criteria. They will compare the homes according to value for price, condition, andappeal.

Even if the buyers are not familiar with prices in a particular area, after seeing a fewhomes, it is easy to determine whether a home is priced correctly.

Supply and demand has a direct effect on pricing. The subject property must be favorablypriced based on location, condition, and terms compared to the other homes that a buyerwill look at.

The role of the marketing coordinator

The agent’s objective is to get your home sold, not necessarily to be the one to actuallysell it. The sheer number of other agents makes it more likely that someone else will sellit.

The listing agent’s job as marketing coordinator will be to manage the sale to maximizepromotional efforts, represent the seller’s interests, and to use their experience to makethe transaction go smoothly.

Marketing Factors

At the highest possible price

The average Sales Price to List Price Ratio experienced on our listings is higher than theaverage of the Multiple Listing Service. The benefit to you is more money after all of theexpenses have been deducted.

In the shortest period of time

The average time on the market experienced on my listings is less than the average of theMultiple Listing Service. The benefit is that your home will sell in a shorter period of time sothat you will receive your equity sooner.

With the most favorable terms

Negotiating the most favorable terms regarding mortgage fees, settlement fees, possession, andpersonal property can be important as the price. The benefit of third party negotiation can beone of the most effective services we offer as your agent.

We have mutual objective…

to sell your home.

Owner and agent cooperating andcommunicating to achieve a successful sale.

Home Selling Process

Initial Interview

Documents Listing Agreement Property Disclosures

Promotion Internet Contacts Brochures

Offer Written Negotiated

Contract

Escrow Opened

Appraisal Earnest Money Title Search

Inspections

Settlement

Possession

Comparative Market AnalysisA written report of the transactions in the neighborhood. This identifies similar propertiesthat have recently sold and are currently on the market in an effort to determine a realisticprice for the subject property.

Financing AlternativesAttractive financing can actually shorten the marketing time and increase the sales price.We stay up-to-date with the types of mortgages that are available and maintain businessrelationships with mortgage professionals to provide choices. Some of the reports that wecan supply you include: buyer qualifications, 80-10-10 mortgage, 75-15-5 mortgage, 15year vs. 30-year mortgage, adjustable Rate vs. Fixed Rate mortgages, rent vs. own, andrepurchase analysis. These will help buyers and sellers make better decisions.

Market PreparationImproving the condition of the home, “setting the stage” before showings, and knowingwhat to do when the property is being shown are just a few of the things that will helpmaximize the marketing efforts. We’ll take time to examine your home and explore thealternatives to showcase your property.

Homeowner’s analysisThis is a report that illustrates the tax advantages and the investment potential of homeownership. It demonstrates how the tax savings from the interest and property taxdeductions will reduce the impact of a house payment. The investment results fromanticipated appreciation and reduction in the unpaid balance through loan amortization.

Special ServicesIf you have to vacate the property prior to selling, special services can be arranged to helpyou with your specific needs such as: collecting the mail, removing advertisements,maintaining the yard, turning off the lights at night, setting the thermostat at a reasonabletemperature, paying bills and forwarding statements monthly, and reporting to youmonthly.

Services Provided

Home protection plans can increase the marketability of a home by providing a“peace of mind” extra that competing homes may not have.

A home warranty increases marketability: Warranted homes sell up to 50% faster than non-warranted homes. Reduced chance the seller will be asked to reimburse the buyer for a

breakdown of a covered component. Better chance that the closing won’t be delayed by the malfunctioning

warranted item. It provides the buyer with a full year of coverage on the home’s major systems and

appliances after they move in. In the event that something covered breaks down, only a deductible is paid and the

Warranty Company pays the remainder.

Buyer coverage on selected items: Central Heating System Electric Central Air System Interior Plumbing Built-in Appliances Electric Pool Equipment

The seller may also have coverage on certain items while the property is listed for sale,even before the coverage is paid for.

Home Protection Plan

Homes sell 50% faster and for a higher price than homeswithout a home warranty...according to a study by the

National Home Warranty Association.

The benefits of ordering an appraisal and an inspection when initially listing the home canmake the entire marketing process move smoother and quicker.

Establishes Objective ValuesThe price is not merely set by the seller but placed on the home by disinterested thirdparty whose profession is to value property.

Validates List PriceIf the appraisal and the list price are the same, there is less likelihood that the buyer willdiscount the “asking price.”

Establishes Basis for ComparisonThe appraisal and inspection can be used to compare with subsequent reports and can helpto validate or challenge their findings.

Creates Awareness of Condition of HomeA third party inspection of the home by an inspector will identify areas that need attentionand serve as a marketing tool to buyers to give proof to the condition. It can also be usedto challenge claims that the buyer’s inspector might make.

Anticipates Potential Problem AreasIf certain things are identified by the first inspection, it gives the seller the opportunity torepair them at competitive rates instead of possibly having to rush to get them done priorto closing.

Saves timeBy understanding what might need to be done to a home early in the marketing process, itcan save critical time between the contract and closing.

Benefits of Pre-Appraisal and Pre-Inspection

1. Organize photographs and drawings of your property.2. Install professional For Sale sign, flyer box & secure electronic lock box.3. Create professional “Home Book” to give prospects full information on your

property.4. Carefully submit your home to the Multiple Listing Service complete with

multiple photos, virtual tour and movie.5. Design custom property flyer and list of features.6. Submit flyers of your listings to our company’s sales staff for their waiting

purchasers.7. Present your home at various industry networking meetings.8. Create a “360 degree Virtual Tour.” Links to this will be in the RMLS and on

various web sites, including www.HatchHomes.com and Realtor.com.9. Consult with you as to any changes you might want to make in your property

to make it even more marketable to purchasers.10.Promote your home to the real estate professional community for maximum

exposure to the other agents in Portland.11.Send information to agents marketing similar homes or working in this area.12.Have the cooperating brokers in the area tour your home-Brokers Tour.13.Show a copy of all published advertisements for your acknowledgement.14.Advertise property Nationwide on the Internet-through several websites

giving you exposure that is second to none.

Marketing Plan

Marketing Plan Continued

15. Submit advertisements in the best and most effective media.16. Direct market to people in the surrounding area.17. Hold open houses if agreeable to seller.18. Aggressively follow up from open houses, sign calls and advertising calls.19. Follow up with all of the salespeople who have shown your home for their customer’s response.20. Discuss buyer comments and activity with you.21. Pre-Qualify, when possible, all prospective buyers.22. Constantly update you as to any changes in the market.23. Assist you in arranging interim financing, if necessary.24. Fully represent you upon the presentation of all contacts by cooperating brokers and assist in negotiating the best possible price and terms.25. Handle follow-up and keep you informed on all mortgage, title, and other closing procedures after a contract has been accepted.26. Coordinate any inspection and finance company valuation27. Be present at the signing of all closing documents28. Personal real estate representation by John & Melody Hatch & Team.

We feel so confident in our ability to sell your home, that when yourproperty is entrusted to our company under an exclusive right to sellagreement for 180 days or more, our firm assures you that if at any timeduring the listings period, you are not satisfied with the service you arereceiving, you may notify our office in writing and your listing will beterminated.

______________________________Owner’s Signature

______________________________Owner’s Signature

______________________________Broker

______________________________

Performance Guarantee

We can follow up on prospects that have seen your home without themthinking you’re anxious. A homeowner calling a person who has seen theirhome can give the wrong impression that may lead them to think you aredesperate.

The problem with a homeowner calling a prospective buyer “to see what hethinks” is that the buyer might get the wrong impression. You don’t want toappear as though you’ll take less money. This could lead to lower cashproceeds for you.

To the contrary, it is natural for a third party like the listing agent to follow upwith a prospect. It is the responsibility of the agent to find out what kind ofreaction the buyer had to the property. This will help encourage a contractand can lead to learning about adjustments that can be made to make thehome more marketable.

Sincere Interest

We know you are concerned about the sale of your home. We pledge to takea sincere interest in getting it sold for the most amount of money, in theshortest time, and with the fewest problems.

Follow Up

Your needs are first and foremost. That’s why John & Melody always offer quality,professional service to their clients. You can count on John & Melody to provide thecommitment to excellence that you expect from professional Real Estate Agents.

John & Melody’s extensive real estate expertise is coupled with over 30 years of sales andmarketing experience, highlighted by an extensive business background. Their industryknowledge and dedication to customer service will ensure that you get top market value foryour real estate transaction.

Melody is a native Portlander and attended Lincoln High School. John was educated inEngland and has an engineering degree. He moved to Australia where he managed varioussuccessful computer businesses and then settled in Portland in 1992. John and Melody havehelped 100’s of people get top value from their real estate transactions and have personallyinvested in real estate.

John has the prestigious CRS accreditation and is also a member of the Real Estate BuyersAgent Council and has earned the Accredited Buyer’s Representative (ABR) designation.John is also a Graduate of the Real Estate Institution (GRI) and a Principle Broker withKeller Williams. John has the ePRO designation awarded to high tech Realtors who havecompleted special National Association of Realtors training. Melody is a Broker with KellerWilliams and has the Accredited Staging Professional designation (ASP). John and Melodyare backed by a strong marketing and transaction coordinator Angela Stevens.

John & Melody are members of the: Portland Metropolitan Association of Realtors National Association of Realtors Oregon Association of Realtors Million Dollar Club (Highest Level)

John and Melody are dedicated professionals– committed to quality, committed toexcellence...and committed to you.

Service Commitment

Service Commitment cont…

Hatch Homes

What can John & Melody’s team do for you?

Offer experience– advice and guidance from top performers who have doneapproximately one transaction per week for many years.

Offer skilled negotiation– getting the best deal and a reputation for winningmultiple offers.

Good Communication– accessible and responsive by personal phone or email. Detailed analysis– you will have detailed information to proceed with

marketing in confidence. Provide the best tools-continually incorporating the best tools to help us make

your transaction as efficient and successful as possible. Provide industry connections/ referrals for all your transaction and moving

needs. After sale, follow up to make sure everything is completed to your

satisfaction.

PROFESSIONALS

John & Melody HatchHatch Homes Group

503.748.8310 Direct 503.748.8360 [email protected]

[email protected]

Angela L. D. StevensHatch Homes Group- Buyer’s agent

503.748.8312 [email protected]

“We trusted in the experience and judgment of John and Melody and our house soldquickly at a fair price.” -John & Daphne Settle

“Excellent service with knowledge, integrity and efficiency. John & Melody werethe best real estate experience we have had.” -Raja and Walter White

“Excellent! John & Melody worked hard on every aspect and were great listenersand communicators.” -Jay Almarode

“Very upbeat and hard working. The market research done was very helpful.”-Russell Porter

“This was a tough property to sell– John & Melody did a great job for us.”-Thomas D. Brusco

“John and Melody are exceptional people. We appreciate their effortstremendously.” -Sandy and Ed Bear Jr.

“After dealing with other realtors we found John and Melody to be outstandingpeople. Very helpful in everyway.” -Lee Gaworski

“Very thorough and presented with professional quality.” -Hayes Family

“John & Melody made us extremely comfortable first time home buyers.”-Andy and Michele Kraatz

“Your dedication and commitment to customer service truly made a difference.”-Dan Benedetti

“We will be recommending John & Melody to our friends.”-Andy & Anne Eichelman

“Melody and John care for their clients like family.”-Cindy Murphy– Pacific Northwest Title

“Five Star Service!” - Nancy Monroe

“John & Melody are the greatest– great marketing and fantastic follow through!”-Richard and Robin Frazier

Testimonials

The Hatch Homes Group ofKeller Williams Realty Professionals

“Hassle Free Listing”Put more money in your pocket with our Hassle Free Listing exclusively withHatch Homes Group. Most brokers will charge you the same fee no matter how yourhouse actually sells...even if you find the buyer.With our program you have complete flexibility...from“Full Service” to “Do It Yourself.”If the owner elects to participate in Hatch Homes Group Hassle Free Listingprogram, it includes a variable commission based on the following outcomes:

4% Listing Agent procures the Buyer and writes the contract. There is no other

Agent involved. Total commission to be 4%.

1% Owner procures the Buyer and there is no other Agent involved. Listing Agentwill write the contract, and process it through escrow for Owner. Total commissionto be 1%.

6% Owner’s property sells through a Buyer procured through MLS. Another agentrepresents the Buyer. This commission will be split with the Agent representing theBuyer.

0% You find the buyer and there is no other agent involved. You don’t want ourassistance. You pay nothing.

Cancellation Policy Owner or Listing Agent may cancel the listingat anytime simply by calling and notifying the other party. The cancellation be-

comes effective from the time you call. However, allow two business days to havesigns removed and the listing withdrawn from the MLS.

“No Pressure” Presentation Owner authorizes Listing Agent toinstruct all Selling Agents that presentation of all offers are to be made to the

Owner by Listing Agent only. Owner authorizes Listing Agent to receive all offersfrom Selling Agents and to present said offers to Owner via fax, telephone or in per-son.

HatchHomes.com Search all local listings. If it’s on MLS, you have access to it! Set up to receive automatic emails to help you find your perfect

home. Gain access to the latest market information. Free Real Estate reports

Loan information Investment tools Free Newsletter Real Estate Tips Our Featured homes

The Competitor’s Listing on Realtor.com…..

They Can’t Compete with Our Featured Listings on Realtor.com!

Some examples of howWe get the word out

About your-New Listing

-Price Reductions-Open Houses

& More

Hatch Homes RMLS Listing

Preparing your homefor sale

Staging: Is It Worth It?The main benefit of hiring a professional to stage your home is that they will look at your surroundings with an experienced,

tasteful and objective eye. They won't be attached to grandmother's antique table, nor will they have the same affinity you mayhave for that pink bathroom. They will be able to come in and tell you which items should be removed, what should be added

and how best to feature your home.While home staging may seem like an unnecessary expense, there probably isn't a single house that couldn't benefit from a bit ofcarefully manipulated staging-even if it's a simple matter of re-organizing, freshening up and removing clutter. Often,

suggestions and changes from professionals can amount tosignificant increases in the bottom line profit when selling

your home.Some benefits that home staging provides:

1) Staged Homes sell faster2) Staged homes get higher offers

3) Staged houses look better in the MLS pictures, gettingmore potential buyers to actually come see the home

Tips for preparing your home yourselfEvery seller wants his or her home to sell fast and bring top dollar. Does that sound good to you? Well, it's not luck that makesthat happen. It's careful planning and knowing how to professionally spruce up your home that will send home buyers scurrying

for their checkbooks. Here is how to prep a house and turn it into an irresistible and marketable home.De-Personalize.

Pack up personal photographs and family heirlooms. Buyers can't see past personal artifacts, and you don't want them to bedistracted. You want buyers to imagine their own photos on the walls, and they can't do that if yours are there! You don't want

to make any buyer ask,"I wonder what kind of people live in this home?" You want buyers to say, "I can see myself living here."

De-Clutter!Remove extra books from bookcases.

Pack up knickknacks.Clean off everything on kitchen counters.

Put essential items used daily in a small box that can be stored in a closet when not in use.Think of this process as a head-start on the packing you will eventually need to do anyway.

Rearrange Bedroom Closets and Kitchen Cabinets.

Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what abuyer believes about you if he or she sees everything organized. It says you probably take good care of the rest of the house.

Neatly stack dishesTurn coffee cup handles facing the same way.

Hang shirts together, buttoned and facing the same direction.Line up shoes

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

Important Information AboutListing Your Home Today

Every week we take thetime to check out thenew Active, Pendings

and Solds in yourneighborhood

Your Virtual TourStatistics will show you

how many views &where the views come

from each weekWe send you the

showing feedback fromthe agents who viewed

your property that week.

We explain any newinformation you shouldknow & the marketingupdates for the week.

Our Weekly Update Reports!Just another great part of listing your home with

HatchHomes!We keep you informedon how many hits you

receive & where you canget further stats about

your area

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