Sell your library!
30
Sell your library! (Quick marketing guide) Andrea Hrčková
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Transcript of Sell your library!
Some methods to be used
Questionnaire
Interviews
Focus groups
Observation
Website analysis
Post-it
Book of suggestions & complains
...
Analyse your library and your „competition“
Of your 5Ps: product, price, place, people, promotion
e.g.: home atmosphere e.g.: low IT skills of staff
e.g.: youngsters interestedin reading
e.g.: people used to spend time in pubs
Guerilla marketing
Unconventional way of promotion so that therecipients don´t know thatit is a promotion
Create community (Rijeka Library)
String relaxation workshop Dead poet societyWriting workshopBook quizPatch workLet´s go nakedTea timeTraveling stories