Sell to the World! Part Two…

Alex Kramer Business & Entrepreneurship Center

Sponsored by:

Alex Kramer Director, BEC at Cabrillo College alkramer@cabrillo.edu

Round Robin:

If you’re looking for ________ give me a call!

entrepreneur a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.

What We’ll Cover Today: Accepting Online Payments Selling Online Etsy Shopify Facebook & Twitter

Tracking Your Customers (CRM)

Presenter

Presentation Notes

Why Take Credit Cards?

PayPal (www.paypal.com)

• Leader in online payment processing

• Easy to set up • Bank account # • Routing #

• Instant Access to funds

Accepting Online Payments

Accepting Online Payments

Demo: Setting up PayPal

Click on “Sign Up” in top right corner

Demo: Setting up a PayPal Account • After clicking “Sign Up” click “Get

Started” under “PayPal for business and nonprofits”

• Choose your payment solution • Click “Create New Account” on the

right side of the page

Demo: Setting up a PayPal Account • Click “Sign Up” in top right corner • Click “Get Started” under “PayPal

for business and nonprofits” • Choose your payment solution • Click “Create New Account” on the

right side of the page

• Check your email and confirm your email address • Click “Go to My Business Setup” to complete the process

Use this section to customize the way

invoices and payment pages look to customers.

Use this section to set up your bank

account(s) in PayPal.

Why it’s Cool…

• Extremely easy to set up and use • Full Analytics

• Export financials to bookkeeping system • NEXT DAY deposit • Flat rates

FACT: 46% of US specialty retailers use PayPal for online transactions *L2’s The Daily

Google Wallet (www.google.com/wallet)

• Just like PayPal w/ competitive rates

• Virtual wallet containing actual credit card info

• Free app on multiple platforms

Homework: PayPal Alternative

eCommerce Platforms

eCommerce Platforms

CRITICAL: • eCommerce platforms leverage special keywords to

drive customers to your page • MUST offer a safe infrastructure for online sales • MUST be dependable while being able to manage high

volumes of traffic during peak sales seasons

eCommerce Platforms

Your Checklist: • PayPal Business Account • OR Google Wallet Account • Merchant Account (optional) • Existing Website (optional)

Selling Online: Shopify

• eCommerce platform for all types of retail sales • Easy to “set up shop” in minutes

• DEMO • Custom store URL • Easy to use! • Has monthly fees and transaction fees

(www.shopify.com)

http://www.expensify.com

DEMO

Selling Online: Shopify

• eCommerce platform for all types of retail sales • Easy to “set up shop” in minutes.

• Automatic PayPal account setup. • DEMO

• Custom store URL. • Easy to use! • Has monthly fees and transaction fees.

(www.shopify.com)

Selling Online: Shopify

Facebook accounts for 26.4% of Shopify's referral traffic, compared to 3.6% for Twitter, 3.6% for Pinterest, and 0.2% for LinkedIn. *Shopify eCommerce Blog

Selling Online: Etsy

• eCommerce platform focused on handmade or vintage items, as well as arts and crafts supplies

• Think “eBay for Artisans” • Easy to “set up shop” in minutes • Custom store URL • Easy to use! • Has monthly fees and transaction fees

(www.etsy.com)

Selling Online: Facebook & Twitter

• eCommerce platform that allows sellers to sell directly from Facebook, Twitter, YouTube, or even your own website

• Sell physical or digital products / services • Couldn’t be more simple. • Custom short URL • Minimal transaction fees

(www.ribbon.co)

• Think like a consumer! • Keep it simple.

• Horror story: www.discountjuicers.com • A picture is worth 1000 words. • Market your site once it’s live. • Make payment processing as easy as possible!

eCommerce Tips

Remember…

Customer Relationship Management (CRM)

CRM:

• Attracts and retains customers. • Track previous interaction and follow-up or action

items to serve the customer. • Allows you to provide personalized customer

service!

Relationship between CRM and eCommerce Platforms

• Sales are not just an opportunity to to make a profit, it’s also an opportunity to collect valuable information about your customer

• Info immediately into CRM system

• Sharing this info with partners and suppliers supports efficient supply chain management

• Cloud-based CRM system integrates across multiple platforms

• Connects customers with their social media profiles for a richer understanding

• Track purchases, communication history, and preferred payment method

• Create follow-up and action items • Low cost CRM solution

Customer Relationship Management

www.batchbook.com

• Use Gmail? Install Rapportive! • Replaces Ads • See senders location, status updates, job, company

and other associated emails • Take notes about individual contacts • FREE

Customer Relationship Management

www.rapportive.com

Customer Relationship Management

• Don’t put all your eggs in one basket! • Follow up with your most active customers

• Requires top-down integration if working in a team • Understand the VALUE of the system and the

benefits it will create for ongoing business • Create loyalty and increase customer lifetime

• Gives you a competitive edge over competitors

CRM Tips

Remember…

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