2019 Media Planner

List Advertise ReMarket Sell MoreSell More.

2

RVT.com AboutEvery month — since 2002 — R VT.com has assisted in the sale of thousands of new and used RVs, making us North America’s leading online RV listings portal and Digital RV Advertising platform.

Over the past year, 8.2 million RV buyers have shopped for their next RV on RVT.com.

Our goal is simple: Bring RV Buyers and Sellers together.

We accomplish this by providing RV Dealers, Manufacturers and Suppliers with the most effective RV Marketing and Advertising products available.

Additionally, we support the RV industry with education, training and professional, one-on-one consultations, resulting in higher quality advertising, more consumer leads, and ultimately, more RV sales!

QUICK FACTS:• Over 683,000 unique R V shoppers visit

RVT.com over 1.7M times per month• 130,000 R Vs listed for sale (76% are new)• 980 RV dealer advertisers• Over 22,500 RV buyer leads distributed

— every month — to RV dealers• Serving 40 million Digital Ads

— per month — to potential RV buyers

3

ContentsAudience 4-5RV Classifi eds 6-7"Featured" Listings Upgrades 8-9Digital Display Advertising 10-11Dynamic Native Super Ads 12-13ReMarketing 14-15Lead Generating Upgrades 16RVT Dealer Optimizer Sessions 17Case Studies: Highly Effective Dealer (& OEM) 18-19

Digital Ad Campaigns

OEM's watch for this symbol. Ad products with this symbol are available to RV OEMs & can be used to help sway RV consumer buyer purchase decisions in favor of your

Brands. Inquiries welcome.

Available for OEMs

too!

4

AUDIENCEFamilies On the Verge of Buying Their Next RV …How RV Dealers (& Industry) Can “Tap Into” the RVT.com Audience to Help Infl uence RV Purchase Decisions:

Your website attracts a certain specifi c “audience” of RV shoppers. You pull some decent traffi c numbers and you’re selling RVs. So far, so good.

But still, somehow, you just cannot help but sense … there must be more.

More cash-in-hand buyers? Yes. More ready-to-purchase families who you are just not able to access with your current online advertising efforts? Defi nitely!

Welcome to: The RVT.com AudienceFrom our years of consulting with RV Dealers, we've found that for many geographic Regions — MORE R V consumers shop RVT.com than shop local dealer websites.

So Who Is This RVT.com Audience?

And, what are some smart ways

you can “get at” these additional

buyers so you can help influence MORE

RV Sales?

Purchase IntentIf you sell RVs, there is no shortage of enticing ways to spend your marketing budget. But really, what is a wise ad spend … and, what is a waste?It all comes down to Purchase Intent.

The Act of "Flipping Through" Classifi ed Listings of RVs-for-Sale ...

Experts say that one specifi c action — opening up Classifi ed Listings — is the single clearest indicator that a vehicle is about to sell.*

If you can fi nd — and communicate effectively with — buyers who are combing through RV Classifi ed Listings, it’s a simple fact: You will sell more RVs. Dealers and OEMs alike.

That’s the RVT.com Audience. RV buyers, from every age group and area (US and Canada) who are searching, sifting and browsing through Listings of RVs-for-Sale, looking for their next RV.

Basically, the RVT.com Audience "intends to purchase."

Let us help you get RVT.com buyers connected to your RV inventory!

So Who Is This Audie

yt

buhe

RV

Clearing out inventory! 5

*

Thanks RVT.com

Geo-Targeting:• Your City, your Region,

your State• Larger Cities near you• Surrounding States• Your Brands, Competing

Brands your Competitor’sCustomers!

• and More!

Demographics You Can Target:Total RVT.com Audience: 683,000 unique

visitors / mo.*

Millennials & GenX 51% Boomers 30%

65+ 19%

Male 63% Female 37%

RVT.com/dealers1-800-282-2183

* CDK Global

* Nov 1/17 - Oct 31/18

6

LISTRV Classifi edsList Your Inventory For Sale on RVT.com

Classifi ed Listings• Fully showcase each unit in inventory• 30 photos per listing included• Video & VR 360 ready• Accepting all inventory data feeds• Currently assisting over 980 RV Dealers in

selling more RVs!• Average of 683,000 unique R V Shopper

visits / month *

Included: Pro-Active Lead Follow Up and Advanced Notifi cation System

Incredibly, our systems show that of dealer leads who give feedback 31% indicate they ...

• Were NOT contacted or• Did NOT get the info they requested.

So, to better put buyers into contact &communication with Dealers, we use our ...

Virtual Lead Follow-Up AssistantRVT's artifi cial intelligence (AI) agent, “Laurie” helps ensure you connect with buyers, gathers helpful information for you, informs your Sales Team and even automatically sets appointments!

# CL5 -CL1000

Search Account HelpSearch Sell Rent Reviews Dealers Resources Advertising

?

* Listing Views on RVT.com Nov. 1, 2017 to Oct. 31, 2018. 7777777777777777

RVT.com is Fully “Responsive” All your Listings (and Digital Display Ads) are optimized for searching and viewing on ALL devices.

RVT.com has universal Apps where consumers can easily shop your RV inventory. Our Apps work on most Smart Phones and Tablets.

RVT.com/list1-800-282-2183

Mobile 44%Desktop 38%

Tablet 18%

RVT.com distributes over 22,500 phone & email leads to

RV dealers every month.

Plus, untold thousands of in-person dealership lot visits.

More leads, more sales. List your inventory on RVT.com today!

Over 22,500

Phone & Email Leads / Mo.

8

LIST“Featured” Listings Upgrades

Choose Upgrades - Get More Buyers!1 SPOTLIGHT Featured Listings9X larger than regular homepage listings, this jumbo SPOTLIGHT position on the high-traffi c homepage of RVT.com can give you over 2X more Listing Views!

# SPF-N

National SPOTLIGHT Featured Listings: Your high-end units Featured to buyers nation-wide. YIELD: 300% more Views/unit.*

# SPF-R

Regional SPOTLIGHT Featured Listings: Your inventory featured to local buyers. YIELD: 213% more Views/unit.*

2 Homepage Featured ListingsHundreds of thousands of unique RV shoppers visit RVT.com’s homepage every month. Want more buyers looking at your inventory?“Feature” your units with these often-clicked Homepage Featured Listings.

# HPF-N

National Homepage Featured Listings: Your high-end units featured to buyers nation-wide. YIELD: 321% more Views/unit.*

# HPF-R

Regional Homepage Featured Listings: Your inventory stands out to local buyers. YIELD: 310% more Views/unit.*

1 2

999999999999999999999999999RVT.com/upgrades

1-800-282-2183

3 Search Featured ListingsBuyers visit RVT.com and run millions of searches. Why not “feature” YOUR UNITS at the top of relevant Search Results Pages? Search Featured Listings give your ads "above-the-fold" exposure, resulting in more clicks!

# SF-N

National Search Featured Listings: Your specifi ed units shown at the top of relevant Search Results Pages to buyers nation-wide. YIELD: 1,015% more Views/unit.*

# SF-R

Regional Search Featured Listings: You choose which units and we will “feature” them to buyers in your region. YIELD: 374% more Views/unit.*

* Listing Views on RVT.com Nov. 1, 2017 to Oct. 31, 2018.

3

Available for OEMs

too!

10

ADVERTISEDigital Display Advertising Advertise Your Dealership or Brands to In-Market Buyers

Each time an RV Consumer visits RVT.com, they spend an average of 5.5 minutes running searches & checking out 5.75 pages of RVs-for-sale.

Grab the attention of Buyers in your target market with Digital Display Advertising on RVT.com. Engage Buyers with relevant ads — while they are “in-the-act” of shopping for their next RV!

# DA-PACK

Dealer Package of Digital Display Ads: Choose your targeting — by Geo, Class of RV, Brand(s), etc. — to secure the best exposure on RVT’s Homepage and Search Results Pages.

# DA-CUST

Custom Digital Display Ad Package:Choose your own ad sizes, placements and targeting. Please inquire for custom Digital Display Ad opportunities.

# DA-CUST

RV Detail Page (VDPs) Ads:The most important page for online RV advertising is the RV Detail Page — your Listing! The buyer is captive, checking out your RV … seize that “moment”. Use RV Detail Page ads — on all of your listings to call buyers into ACTION!

Personalized Dealership messages, your Promos, benefits of buying from you, etc. Link buyers to your website or any landing page you choose.

Standard Super Leaderboard 970x250 & 728x250 (Mobile)

Medium Rectangle 300x250

Tall Skyscraper300x600

Leaderboard 728x90

Available for OEMs

too!

111111111111

Precision Buyer TargetingGEO-Targeting:

Segment shoppers by City, State/Province, Region or Designated Market Area (DMA).

RV TYPE Targeting:Target buyers by the Class of RV they're shopping for.

RV BRAND Targeting:Show your ads to people shopping for YOUR Brands. Can also be used to target your Competitors' Brands!

RVT.com/display

1-800-282-2183

Your relevant Digital Display Ads where 8.2 million unique RVbuyers/yr shop — on RVT.com!

Over8.2 MillionRV Buyers/yr.

* Listing Views on RVT.com Nov. 1, 2017 to Oct. 31, 2018.

12

ADVERTISEDynamic Native Super Ads Dominant & Relevant Ads that Appear "Native" to RVT.com

When RV shoppers land on RVT.com, they expect to see RVs for sale that are relevant to what they are searching for.With these enormous Dynamic Native Super Ads, your dealership and Listings are introduced fi rst, on the top and on the side of relevant RVT Search Results.

# DA-NSS

Dynamic Native Super Skyscrapers 300x720px

"Pinned" at left as buyers scroll through Search Results

NATIVE: Appears to be part of regular RVT content, therefore reducing 'banner-blindness'.

DYNAMIC: Automatically pulls in your inventory which matches the category, or even the brand, that each buyer is searching for.

HUGE: Up to 1260 X 290px = approx. 13.1” x 3” and fully responsive - shows on all devices.

EFFECTIVE: Brands your dealership – gives ample space for your current promotions and / or the benefi ts of choosing your dealership.

1313131313131313131313131311113331313

What is Native Advertising?Native Ads: [ney-tiv adz] A highly effective type of advertising that matches the form and function of the site upon which it appears.

DA-NSLB

Dynamic Native Super Leaderboards 1260x290px

Dominates top of Search ResultsHigh click through rates because your units MATCH Buyer Searches

DA-NSS

Dynamic Native Super Skyscraper 300x728px

"Pinned" at left as buyers scroll through Search Results

RVT.com/native

1-800-282-2183

Available for OEMs

too!

Your units show up more often on Search Results Pages on RVT.com where MILLIONS of RVers search for their next RV!

Native: Your units fit in exactly like regular

Search Results except they also include your Logo and a Dealership Description as well!

NEW! Dynamic Native SEARCH RESULTS Ads

14

REMARKETAdvertise to RVT.com's In-Market, RV Buying Audience ... Even After they Leave RVT.com

An in-market “RV Shopper” from your target region searches for, and views RVs for sale on RVT.com.

Your dealership's branded Digital Ads are then "re-marketed" to that individual RV Shopper.

Your Ads are seen across various websites — on all devices, desktop, tablet and mobile.

# RM-C

Dynamic ReMarketing - FacebookYour Units Follow Buyers in their Facebook Feeds!

Buyer sees your unit on RVT.com.

Then, for 30 days ...

The same buyer sees the same unit (and similar units from your inventory) within their Facebook feed – desktop, mobile & apps.

# DRM-FB

Up to300x

more clicksthan banner

ads!!

Available for OEMs

too!

Available for OEMs

too!

15

Dynamic ReMarketing - Google Dynamically ReMarket the RVT.com Audience Across the Google Network

An in-market RV Shopper from your target region searches for, and views your inventory (or your competitor's units) on RVT.com.

Those exact RVs (or similar) — from your inventory — are then used to “dynamically” build gorgeous Display Ads which appear on websites all across the Internet, across all devices!

# DRM-G

Your region’s individual RV shoppers are shown your inventory units, in ads on various websites. Click-through rates (CTRs) are outstanding!

RVT.com/remarketing

1-800-282-2183

What is ReMarketing? RVT.com ReMarketing is a highly effective suite of Digital Advertising products that leverages powerful “RV Shopper” tracking technology and proven best-practices to result in … more buyers

shopping your Listings, more confi rmed leads, and ultimately more RV sales.

10xmore clicks

than banner ads

Dynamically Generated Ad

Available for OEMs

too!

16

SELL MORE Optimize Your Presence on RVT.com ... and Beyond!

# BLD, BLD-R

+ Bolding & Bold Red ListingsMakes your listings "pop" on SearchResults Pages (SRPs).

# ULP

+ Unlimited PhotosRVT’s in-house research shows:Listings with 30+ photos get 60% moreleads. Want more RV sales? Upgradeto Unlimited Photos.

# LC

+ Live ChatThe same courteous way you greetcustomers at your brick-&-mortar store,every time a buyer opens up one of yourlistings on RVT.com, our pro-active LiveChat puts your Sales Rep “in touch”with another live buyer.

# CRL-U, CRL-P

+ Craigslist Posting ToolReduces the time/cost of postingRVs for sale on Craigslist.Premium — You control what getsposted.Ultimate — Set it and forget it! Alllistings automatically posted.

+ Other UpgradesAlso add:• YouTube• eBay• eBay Classifi eds• Call Source

RVT.com/upgrades

1-800-282-2183 1717177171711

RVT Dealer Optimizer SessionsProfessional Consultations Help Advertisers OptimizeDigital Ad Budgets

RVT.com's Optimizer Sessions are professional Consultations available at no-cost to all RVT.com customers.

Together, let’s review and apply best practices to your …

• Online RV Merchandising — gets youmore Leads.

• Analyze the number of RV shoppers — byClass of RV — in your Area PLUS thoseCities and States you need to target.

• Compare Tactics: Display Ads, Google Ads,ReMarketing, Dynamic ReMarketing and"Featured" Listings.

• See samples of effective campaigns andcreatives known to drive RV sales.

“Advertising — especially Digital R V Advertising — is not likely to work best if you simply ‘set it & forget it.’ — Regular professional Optimization is key to Digital Advertising success.”

Chris Mapson Optimization Specialist, RVT.com

RVT.com/sessions

1-800-282-2183 x 710

To schedule your Optimizer Session, visit: meetme.so/rvadvertiser or call

1-800-282-2183 x 710

Available for OEMs

too!

18

SELL MORE! Case Studies: Effective Digital

RV Ad Campaigns Blew Out 30 Class C's — in 90 Days Flat!

Campaign: This dealer purchased received scores of rental-return Class C RVs and wanted to sell them FAST! Targeting: Re-targeted all the Class C RV shoppers on the West Coast with several ads per buyer.

CTR: 0.13%Results: 30 Class C sales in 90 days! Try it now to blow out your own inventory!

ReMarketing - Google

Campaign: Keep your Dealership in front of RVT.com consumer buyers.

Targeting: Class A buyers, GA, NC and SC.

CTR: 2.78%Results: Thousands of RVT.com's Class A buyers (per month!) see this dealer's ads and over 700 families visit their website t o shop for a Class A!

Dynamic Native Super Ads

Campaign: Dominate buyer Search Results Pages on RVT.com

Targeting: All RV shoppers who look at Minnie Winnies and Travatos, US and Canada.

CTR: 7.17%Results: Well over 7,000 additional buy ers per year open up Listings and shop dealer 's units. That's over 600 MORE buyers per month!!

19

Dynamic ReMarketing - Facebook

Circle back and check out these Certifi ed Pre-Owned Winnebago Class C RVs

Campaign: Move buyers from Facebook leisure time back into shopping your units.Targeting: RV Shoppers who are looking at new Class C's.

CTR: 27.5%Results: Over 1,500 additional RV Consumers shop more than 2,100 of this OEM's units - per month!

An Innovative ReMarketing Campaign by an OEM

This OEM's Re-Targeting Ads follow RVT.com's Class B buyers.

Clicks bring shoppers back to a Search on RVT.com for THAT OEM's units only! Strong CTRs because the ad promises a video!

Then, when the buyer lands on RVT.com, a huge Dynamic Native Super Leaderboard Ad graces the top of that Search Results Page.

CTR: An unheard of 6.63%!!Results: Leads to Dealers for this OEM's units have DOUBLED!

2x MORE buyers are calling this OEM's dealers asking about this Brand!

OVERSTOCKED CampaignCampaign: Dealer is overstocked with Toy HaulersTargeting: All RVT.com Toy Hauler shoppers within 2-hour drive.

CTR: 0.19%Results: 801 RVT Toy Hauler shoppers hit the dealer's website to shop in 30 days!Need to drive an additional 500 buyers / mo. at your overstocked / aged inventory? ReMarket the RVT.com Audience! It works!

RVT.com/advertise

1-800-282-2183

Available for OEMs

too!

* All prices monthly in US , & subject to change without notice.

800-282-2183rvt.com/advertise

“Featured” Listings Upgrades - National

Product ID 1 listing 2 listings 5 listingsHPF-N $125 $250 -SF-N $105 $210 $525SPF-N

Product Homepage Featured - National Sear Fch eatured - National Spotlight Featured - National $220 - -

“Featured” Listings Upgrades - Regional

Product ID 1 listing 5 listings 10 listingsHPF-R $245SF-R

- $145- $95 $165

SPF-R $115 $435 -BLD $85BLD-R $105ULP

Product Homepage Featured - Regional Sear Fch eatured - Regional Spotlight Featured - Regional Bold Search Results Ads

Bold Red Search Results Ads Unlimited Photos

- $55- $75

on all Listings - $45

Price List2019 *

RV Classifieds

Product ID Product TNo erm 12 TMo ermCL5 5 Listings $85 $77CL10 10 Listings $150 $135CL20 20 Listings $185 $167CL50 50 Listings $225 $203CL100 100 Listings $335 $302CL200 200 Listings $565 $509CL300 300 Listings $655 $590CL500 500 Listings $925 $833CL1000 1000 Listings $1405 $1265

> 1000 call call

CL+5 add 5 $75CL+10 add 10 $130CL+20 add 20 $165CL+50 add 50 $190

* All prices in USD, & subject to change without notice.† VDP Views are measured and averaged over a 3-month period.

800-282-2183rvt.com/advertise

Additional Ad Products

Product ID per/moCRL-U $215 YTB $15 EBY $15 CLDF

Product Craigslist Posting Tool - Ultimate add post to Youtube add post to eBay

Outgoing Datafeed $20

one-time $100 setup. RVT listings Account required.CRL-U or CRL-P requiredCRL-U or CRL-P requiredper datafeed. $15 ea for 3 or more

Dynamic ReMarketing

Product ID DRM-G

VDP Views/month (returning buyer views) †

4000 - $1140/mo 2000 - $570/mo 1000 - $285/mo

DRM-FB 4000 - $570/mo

DRM-GFB

Product Google Display Network

Facebook

Google Display Network + Facebook 6000 - $1140/mo

8000 - $1140/mo 2000 - $285/mo

12000 - $2280/mo 03000 - $570/mo

ReMarketing

Product ID Product PriceRM-C Custom $4 CPM

Price List2019 *

Digital Display Advertising

Product IDDA-NSLB DA-NSS DA-DNSR DA-VDP DA-DPAK

DA-CUST

Product Dynamic Native Super Leaderboard (NSLB) Dynamic Native Super Skyscraper Dynamic Native Search Results Vehicle Detail Page Ads Dealer Package

Custom

Price $15 CPM

$5 CPM $5 CPM $120/dealership $3.50 CPM

call

Specs (units in pixels)responsive - 1260x290300x728responsive - 900x300336x288 or 300x250Home & Search Results300x250, 300x600,728x90call

Shawn Friesen, VP, RVT.com

“More RV sales come as a result of excellent RV Digital Advertising. Better ads, more leads and more sales... that's what we're all about.”

RV Classifi eds:Robust 'Featured' Listings Upgrades:

Dynamic Native Super Ads:Digital Display Advertising:

ReMarketing:RVT Dealer Optimizer Sessions:

Or Call Us:

rvt.com/listrvt.com/upgradesrvt.com/nativervt.com/displayrvt.com/remarketingrvt.com/sessions800-282-2183

United States726 Cherry St. #160Sumas, WA98295 - 8000

Canada1708 Dolphin Ave. Suite 800Kelowna, BCV1Y-9S4

rvt.com/sessions800-282-2183

Rev 5:12