Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, &...

7
Client: Self Storage Campus postering is extremely effective service which allows you, our client, to display informative products in high-traffic locations, classroom buildings dorms, career centers, student centers, mail rooms on the college campuses of your choice when you market to the students

description

NAM Youth Marketing specializes in college marketing, youth marketing, and campus marketing. Check out more at http://namooh.com . Let us connect your brand with the $400 billion youth market.

Transcript of Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, &...

Page 1: Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

Client: Self Storage

Campus postering is extremely effective service which allows you, our client, to display informative

products in high-traffic locations, classroom buildings dorms, career centers, student centers,

mail rooms on the college campuses of your choice when you market to the students

Campus postering is extremely effective service which allows you, our client, to display informative

products in high-traffic locations, classroom buildings dorms, career centers, student centers,

mail rooms on the college campuses of your choice when you market to the students

Page 2: Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

Effective College Dorm advertising-Placed directly on

students door handles in college dorms and other campus housing.

Effective College Dorm advertising-Placed directly on

students door handles in college dorms and other campus housing.

Student Responses:

“AWESOME I love Discounts-now I can store my school

furniture during my summer break!!

Student Responses:

“AWESOME I love Discounts-now I can store my school

furniture during my summer break!!

Page 3: Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

Advertise to College Students with Table POP Tent. They can be used to promote upcoming recruitment events or special discount offers or anything your

imagination may think of!!

Advertise to College Students with Table POP Tent. They can be used to promote upcoming recruitment events or special discount offers or anything your

imagination may think of!!

Page 4: Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

Business Objective : To increase Space Self Storage relevance among collegiate audiences. Students receive 75% off the first month of rental or Refer 3 friends your store is FREE!!

Strategy: Creative Postering ,Tabletents and Doorhangers A Call To Action-Student receive a discount

Market-Northeastern Region-Boston University, Harvard University, Northeastern University, Massachusetts Institute of Technology, Tufts University, Suffolk University, Simmons College and Emerson College

Timing: March 2-April 13, 2009

Message: Cost effective, hassle free and convenient alternative to traditional storage options. Student will receive 75% off their first month rental. Please Visit:www.spaceselfstorage.com

Page 5: Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

Program Element: 1,444 Total Postering- high-traffic locations 16,027, Tabletents- Advertise to College Students with Table POP Tent 1,200 Doorhangers/ Hand To Hand Staggered Distribution.

NAM SERVICE PROTOCOLS:Identified School CriteriaAssigned School Availability Client Designed/NAM Approved/ Printed Media Shipped Materials To NAM Warehouse For

Processing/Sorting/Shipping To AgentsTargeted Distribution (Dorms-High Traffic Student Centers

Libraries).Wave Photo Tracking Verification - Results

Program Results: SUCCESS – ROI exceededclient expectations

Page 6: Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants
Page 7: Self Storage Case Study - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

Student Responses:

“What a GREAT IDEA!”

Student Responses:

“What a GREAT IDEA!”Student

Responses:

“I’ve done this before. It’s a

really awesome idea.”

Student Responses:

“I’ve done this before. It’s a

really awesome idea.”