Self promo

Self-Promotion(Project 10)

Art 109

Self-PromotionPart I/Written Component: a self-critique of skills

& knowledge you’ve accomplished in Art 109. sell your accumulative design skills sell your accumulative design skills include headlines and subheadingsinclude headlines and subheadingsvoice can be informal but edit for grammar/spelling. voice can be informal but edit for grammar/spelling. convince me you are professional/pay attention to detail.convince me you are professional/pay attention to detail.

1 page double-spaced1 page double-spaced

Part I due April 25 w/sketches for Part I due April 25 w/sketches for

promo described belowpromo described below

Self-PromotionPart II-Design Your Promo: Adapt the text as a self-promotion (edit it!!)Import your copy to a layout you produce in InDesignImport your copy to a layout you produce in InDesignDetermine a format (newsletter, brochure, flyer, or Determine a format (newsletter, brochure, flyer, or any other composition requiring a layout of text and any other composition requiring a layout of text and image); plan accordingly image); plan accordingly Add effective graphic elements & artwork you’ve Add effective graphic elements & artwork you’ve completed for this course (+ others if you wish)completed for this course (+ others if you wish)Design w/ appropriate Design w/ appropriate headlines/captions/call-outs/quotes/ etc. to make it headlines/captions/call-outs/quotes/ etc. to make it invitinginvitingA potential client or employer is your audienceA potential client or employer is your audienceGraded on creativity and sophistication of designGraded on creativity and sophistication of design

Part II due May 6Part II due May 6

MISC> INFOFor Paneled Brochures: See tutorial on Setting up a For Paneled Brochures: See tutorial on Setting up a Trifold Brochure on the MODULE 3 tabTrifold Brochure on the MODULE 3 tab

Don't forget to:Don't forget to: Package ea. InDesign document with all the fonts and art Package ea. InDesign document with all the fonts and art embedded in the layout. Select File>Package - click through embedded in the layout. Select File>Package - click through the dialogue boxes. Always do this when you send art to a the dialogue boxes. Always do this when you send art to a printer (or instructor!!)printer (or instructor!!) Preview your work without guide marks before you Preview your work without guide marks before you package it. Select View>Screen Mode>Previewpackage it. Select View>Screen Mode>Preview Make a print-ready PDF to email - select File>Export & Make a print-ready PDF to email - select File>Export & Choose "Adobe PDF (print)" then SAVE. When the Export Choose "Adobe PDF (print)" then SAVE. When the Export dialogue box comes up, choose "Marks & Bleeds" (left dialogue box comes up, choose "Marks & Bleeds" (left column) and check “ ALL PRINTERS MARKS.”column) and check “ ALL PRINTERS MARKS.”

Copy

• Make it personal & use active voice• Make the message clear with an organizing

concept or metaphor• Make it informative, but brief• Make it easy to skim• Organize it logically

Tips for writing A PERSONAL PROFILE

1. Read the article "Hearts and Guts: Writing the Personal Profile" by SUSAN AGER.

2. Visit websites for major corporations and for the type of business you might actually like to work for someday to see if you can find personal profiles of their executives.

After reading through a number of these, decide what you like and don't like about them. Try to think about it from a potential employer’s point of view. Who is your bio written for?

http://www.poynter.org/uncategorized/2022/hearts-and-guts-writing-the-personal-profile/



Use first names and personal pronouns.

Write conversationally and tell a good story.

Brag a little, but brag about the pertinent stuff.

Use pull quotes.

Don’t be afraid to make yourself sound human (use humor.)

More: The Personal Profile

• According to Daniel Pink(A Whole New Mind: Why Right-Brainers Will Rule the Future) employers of recent college graduates find disturbing their lack of ability to

• 1) think creatively and critically

• 2) socialize face-to-face and collaborate with others disturbing no matter how evolved their computer skills may be

Pink believes it will be artists and creative thinkers who will rise to the top of organizations in the 21st Century, because, although our school systems are supporting creative culture and the arts less and less every year, people trained in the creative arts will be in greater demand as we move away from a manufacturing culture.


• Use fresh adjectives and verbs to describe yourself

• 1) think creatively and critically

• 2) socialize face-to-face and collaborate with others disturbing o⒄ matter how evolved their computer skills may be.

Pink believes it will be artists and creative thinkers who will rise to the top of organizations in the 21st Century, because, although our school systems are supporting creative culture and the arts less and less every year, people trained in the creative arts will be in greater demand as we move away from a manufacturing culture.

Ideas for what to say @Resumes for Dummies…


http://books.google.com/books?id=gZFzkER9EwgC&pg=PA332&lpg=PA332&dq=expressions+for+resumes&source=bl&ots=LvHcf1tIuB&sig=_lylE6nLWyDSln0s3R7AiZzcYHE&hl=en&ei=O9utTfjSOcG_gQe9sPiPDA&sa=X&oi=book_result&ct=result&resnum=9&ved=0CEcQ6AEwCA#v=onepage&q=expressions%20for%20resumes&f=false

Photoshop ColorThis particular piece of work tries to attract the viewers with the different bright colors used to exalt most of the parts of the face. The main focus of attention are the eyes, which, with a variety of tones, make viewers gravitate to this specific part of the face as the first thing that will be perceived. It was created in Photoshop using a variety of filters and masking. The photo was original.

Actual Student Copy ExamplesHere…Explanatory like an exhibit catalog

QuickTime™ and a decompressor

are needed to see this picture.

Experiential…your design philosophy based on recent training

When I walked into my Electronic Media class on the first day I thought there were set rules to learn. If you didn’t know them, you weren’t going to be able to succeed. Now, after being through the course, I realize this is only half true. While there are certain ways to do things and techniques to know, there are so many different ways to go about achieving each design goal. The only way to progress as an artist is to actually explore and practice. The class opened the door to what I can do with visual communication.

Even out of class I am now always playing with my own photographs, putting filters on them, sharpening them etc. The more I learn, the more rewarding it becomes to me. There’s always room for progression and there will always be a new trick to learn.

I am currently working with SapientNitro and getting a lot of experience in the field of advertising. It is inspiring being at the agency and seeing some of the work the creatives do here. It makes me analyze my own work more critically and pushes me to become better. I am currently working to illustrate a children’s book which will hopefully be finished by Christmas...Although at times it can become tedious, I enjoy thinking about new ways to execute an image, add line variation, shadow, highlights, etc. With each piece I do I become more confident in my abilities.

A Non-Art Major…

Within my previous work experience at the university library, I was always given the design and had to work on making it work for what the client wanted, simply by default--I was the one techie most able to pull it off quickly. In my design classes, however, I became the client. This proved to be more challenging than I originally anticipated. I am not used to designing for myself, without limits; I am not used to calling myself a designer. To my surprise, I began to feel comfortable referring to myself as an artist. Even though I do not have a formal education in art, I am visually able to recognize artistic elements and understand their impact on the work. I seem to have a natural sensitivity and my coursework began to build a foundation under that talent…

Reflective…revealing your feelings about art

Despite countless hours spent in front of a glowing computer monitor, I feel powerless. Electronic design is not fathomable, it is not material. I cannot carry it in my hand. It is meant to be displayed on a monitor whereas art is meant to be held and experienced. And although one can argue the value of desktop design when it comes to marketing, packaging, shipping, etc. I still feel that it is neither palpable nor practical should all technology disintegrate in an apocalyptic inferno of sorts. I feel most at ease when I can control the tool with which I create. On screen, you cannot not see what I see, or feel what I feel as when looking at an art piece.

I am not simply a graphic designer. I am an artist. I make mistakes of course, like everyone else. But unlike everyone else, I sketch with paper and pencil; I jot down ideas, inspiration. I do not think on a computer screen. I will be the master of my own design.

Still, I feel quite accomplished in the electronic arts, because recently my digital work has proven just as strong as my fine art. The experience I get from looking at a finished piece of work has not suffered with the medium. This I feel, is partly due to my aesthetic but more than that, it has to do with my newly gained sense of control over the software technology, and I owe that to my training at University of Miami.

Throughout this body of work I have tried to instill my painterly, slightly crafty aesthetic into all the digital work that I have done. My graphic design portfolio is contained on a black, slender, unassuming USB key. Perhaps, this is the beauty of graphics; that everything can be contained, that an inconspicuous piece of metal and plastic can hold all the jewels of my creativity even if it can never hope to express all that I have learned from my coursework in art.

Technical/Factual…how I learned electronic art

Course: Art 109, Intro to Electronic Media In this course I learned effective use of software tools in Adobe Creative Suite. Projects included photo repair, color technique, poster and magazine design, vector art…blah blah blah

Tutorials completed: CS5 Essential TrainingPhotoshop CS5 One-on-One: FundamentalsIllustrator CS5 Essential TrainingInDesign CS 5 Tutorials at Adobe TV: Getting Started

Some comments from my project evaluations:“This is a clever use of negative space and shows a level of professsionalism that’s unusual in student projects….blah blah”

Self-Promotion(Project 10)

Art 109

There is no final exam for this course. Put all your hard effort into the InDesign Projects as together they constitute 30% of your final grade!

Student Work(Project 10)

Art 109



Newsletterformat

Newsletter



Booklet (portfolio)



QuickTime™ and a

decompressor

are needed to se

e this picture.

QuickTime™ and a

decompressor


QuickTime™ and a

decompressor








Booklet(by type of work)







..tell a story

Tri fold Brochure8/12 x 11





QuickTime™ and a

decompressor





are needed to see this picture.QuickTime™ and a

decompressorare needed to see this picture.




are needed to see this picture.QuickTime™ and a decompressor


Brochure w/5x7 panels









Front

Inside

3

Brochure



The Extra Mile





Catalog/annual report style



QuickTime™ and a decompressorare needed to see this picture.

Creative Resume

QuickTime™ and a

decompressor




Thematic (CD Liner Notes)



outside inside



Professionally Produced

Self-Promos(Project 10)

For Inspiration





Square



Metaphoric: Police Report



Metaphoric: Baseball Souvenirs





Graphic Geometric

Simple Typography





Monochromatic

Unexpected Formats format





Booklet



Benefits oriented/humor



Negative Space



Retro Themed



Self-Mailer/Poster inside





Magazine article



Magazine article



To the naked eye she was a happily talented artist, but inside she longed to belong heart and soul to the guy who owned the agency…

…any agency

Complete Package Brochure/quick ref/bc



Good Luck with your career!





Self promo

Design

Transcript of Self promo