Self employment

as solution for unemployed 50+

Plan of pilot action

Active Aging

Active AgingGoals

PROJECT GOALS:1) Employment (business)2) Improvement of human a social capital 3) Improvement of quality of life

Active AgingGoals and main activities

OPERATIONAL GOALS:• stage 1: Promote interest for business

activities - information, motivation, advertising

• stage 2: Start businessactivities - training (business plan, financial support, personal support), subsidy

• stage 3: Maintain business activities - personal support in maintaining business

Active AgingTarget group

Unemployed Woman: 50 – 56 years oldMan: 50 – 58 years old

TrainerSouth Bohemian Chamber of Commerce

Active AgingStage 1: Promote interest for

business

Problem to solve: Small interest of target group for business

Why small interest?• Little knowledge about possibilities• Low self-esteem• No business idea• Lack of money• Too old

Active AgingStage 1: Promote interest for

business

Interventions, Activities:• Advertisement at information centre of PES• Individual presentation of the project by employment

office workers• 12 informational a motivational groups meetings

with unemployed, all educational levels (finally only 8 were necessary)

• One our long personal contact with candidates

Indicators:• 40 candidates (we got 80)• 20 participants (we got 24)

Active AgingStage 2: Start business

Problem 1 to solve: missing of good business planIntervention: help with creation of real business plan

(54 hours)

Problem 2 to solve: low knowledge of business administration and management

Intervention: training of „Business basics“ (66 hours)

Problem 3 to solve: lack of money to start businessIntervention: subsidy from PES (max. CZK 50

000/person)

Active AgingStage 3: Maintain business

Problems to solve: disillusion, problems with administration and management, no idea how improve business

Interventions, activities:• Personal counselling in the first 9 months after

training• 4 meetings with participants

Active AgingInovations of the program

• Targeted to 50+ (in previous year only 1-3 participants)

• Information and motivation stage BEFORE TRAINING

• Not to reduce number of candidates to only candidates seriously thinking to start business

• Assistance at the beginning of business