Self-Concept in Consumer Behavior: A Critical Review ... · Self-Concept in Consumer Behavior: A...
Transcript of Self-Concept in Consumer Behavior: A Critical Review ... · Self-Concept in Consumer Behavior: A...
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Self-Concept in Consumer Behavior: A Critical ReviewJOSEPH SIRGY MJournal of Consumer Research (pre-1986); Dec 1982; 9, 3; ABI/INFORM Globalpg. 287
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