Self-BRANDING

Good or bad for us?

José Ramón AlcarazUCAM, Spain

“It's not who I am underneath, but what I do that defines me”.Batman Begins

But as a symbol… I can be incorruptible. I can be everlasting”.

“As a man, I'm flesh and blood. I can be ignored, I can be destroyed.

A brand. A value.

Everybody is a brand because represents ones values.

90 %

Intangible value: $70b

http://www.interbrand.com/es/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx

is intangible

Identification & differentiation

Be different. Drive your own way.

Identification & differentiation

Be different. Drive your own way.

“Two roads diverged in a wood, and I--

I took the one less traveled by, And that has made all the difference”

Robert Frost

Fernando Alonso

Sporty image

Rafael Nadal and Pau Gasol

A physical identity

A Symbol

Politic image

4 pillars to build your brand

TIME

COMMITMENT WISH

Know yourself

WATCH OUT!!!

Supershowing could provoke exhaustion.

We have to transmit a few of ideas. "What's good, when brief, is twice as good“.

You are not the center.

Don’t be selfish.

You are not a product. You have to recuperate your singularity. Humanist vision.

If you have a well self-brand you don’t have to stop it. You should maintain it.

Thanks for your Attention!

If you have any questions.

That’s the moment!

Self-BRANDINGJosé Ramón AlcarazUCAM, Spain