Selection and decision-making criteria for a Distributed Control Systems in the process industry...

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Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg Willem D. Hazenberg MBA Researcher Newport International University MBA Researcher Newport International University

Transcript of Selection and decision-making criteria for a Distributed Control Systems in the process industry...

Page 1: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Selection and decision-making criteria for a Distributed Control

Systems in the process industry

Willem D. HazenbergWillem D. HazenbergMBA Researcher Newport International UniversityMBA Researcher Newport International University

Page 2: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

InhoudInhoud Intro & Framework Main objectives – Study and research questions Research project methodologyResearch project methodology Customer Value PropositionCustomer Value Proposition Methodic: Multi attribute utility theoryMethodic: Multi attribute utility theory Main- and Sub sectionsMain- and Sub sections Big- Short- Final listBig- Short- Final list Business reasonBusiness reason Economic Profile (EP)Economic Profile (EP) MigrationMigration More info – next stepsMore info – next steps

Page 3: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

At Controls Manufacturing At Controls Manufacturing Community List Community List

Dear AllDear All  Can anyone send me a single page comparison or Can anyone send me a single page comparison or

presentation on PLC Vs DCS as on today's date?presentation on PLC Vs DCS as on today's date?  I shall be thankful for your kind inputs.I shall be thankful for your kind inputs.  Thanking you,Thanking you,  Regards,Regards,(Name removed) Control System Staff Engineer (Name removed) Control System Staff Engineer

Page 4: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Introduction To partial fulfillment of the requirements for

the degree of Master of Business Administration in Information Management at the Newport Business Academy and Newport International University, I decided to work out a thesis proposal with the title “Selection and decision-making criteria for a Distributed Control Systems” in the process industry.

Page 5: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

The project framework (1) For the control of the chemical processes in the process

“chemical” industry Distributed Control systems (DCS) are applied. These systems are the heart- and nerve system within these factories.

The choice of DCS for a concern is a matter of strategic

importance. High demands are made to the availability of a DCS and

if the concern made a choice, she is committed to it for a lengthy time. Replacing a DCS is a very valuable matter because of the arisen production loss at a reconstruction for example.

The service costs of a DCS could be a multiple amount of

the initial investment during the life span.

Page 6: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

The project framework (2) The process industry in the world for approximately

spends 45.8 billion dollar per year at the top 50 suppliers

on process control systems (included DCS). (2004 data) The expenses of these investments often amount to more

than 1 million Euro by per system. The selection process generally varies from 12 up to 24

months. At large DCS projects there sometimes are investments of

more than 45 millions Euro. The total expenses, which are involved with the selection

of one investment, amount more than 100,000 Euro per system. To earn an order, the marketing/ sale expenses generally are more than 50.000 Euro at a supplier.

Page 7: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

The project framework (3)

Local employees of the establishments are involved frequently in the choice for a system. Because of the fact that this investment only takes place every 10-15 years, they are lacked from experience and methods to be able to take this kind of decisions. The consequence is that the choice for a certain system is not always univocal at this moment and the relation between a business case, a chosen solution, and the selection process isn’t always there. This study has to contribute that we make the choice of a system in a more univocal way and the decision-making becomes more

transparently.

Page 8: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Purchasing a DCS systemPurchasing a DCS system

Page 9: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Main objectives

The goals of this research is:

The improvement of model-based consideration concerning a selection of a new distributed control system (DCS), by making an analysis of selected criteria within the “chemical” industry to choose a DCS and to establish an investment/ selection model with these insights/ ideas.

So that future investment can be bought faster and the decision-making will be more transparent.

Page 10: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Study Define the core selection criteria and their priorities

for the purchase of a Distributed Control system (DCS) in the chemical industry and a design a decision-making model so that the decision-making for new systems more balanced more consequent and faster can be carried out.

Interview employees who are involved in the purchase decision of DCS within large DCS using companies like Alcoa, Akzo Nobel, BP,, Dow, Dupont, Exxon Mobil, DSM, Lyondell, P&G, Sabic, Shell etc.

Also account managers and marketing managers of the chosen DCS have to be involved in this research.

Page 11: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

The areas of the study (1)

1. What is the business case of your investment in a new DCS system?

2. What is the reason for this investment (migration, replacement or a new installation) and what are consequences of the choice of system?

3. Which DCS supplier knows the person who is concerned in the company purchase of a new system?

4. What decides whether the DCS supplier comes on the Big List for further evaluation?

5. What decides whether the DCS supplier comes on the Short List for further evaluation?

Page 12: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

The areas of the study (2) Which staff functions are involved in the

selection? At which components do these people pay

attention and which priority do they give to the different components?

Is there a difference between the ideas of DCS suppliers and users concerning these criteria?

Page 13: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Research project Research project methodologiemethodologie

•Documents review more then 850. •Online research (WWW.DCSSELECT.EU)• 124 respondents: End Users Engineers, Purchasing, line management and DCS vendors VP, Service – Account- marketing managers and Business consultants • Across industries in 31 different countries: EMEA, Australia,

America, Far east• Working for organizations ranging from: End Users – SI, Engineers Company’s, DCS vendors• Various industries:

Page 14: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Return Received survey documents End users

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Involved OthersInvolved Others

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Input up to 29 sept. 2007

Organization relation to DCS

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End User industry segment

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Job Title respondentJob Title respondent

Page 19: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Reason last DCS projectReason last DCS project

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Project Project sizesize

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Technology trendsetter?Technology trendsetter?

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Best Time/Cost

Best Product at Best

Time/Cost C 48.6% / V 36.4%

Best Time/CostPlus High Touch C 2,9% / V 13.4%

Operational Efficiency C 25,7% V 9.1%

CustomerIntimacy C 1,4% / V = 4.5

High Touch and Best

Product C 8.6% / 31.8%

BestProduct

EnterpriseResourceTrade-Off

Product Superiority

C 12,9% / V = 4.6%

BestHigh Touch

DCS Customer Value DCS Customer Value PropositionsPropositions

C = End user

V = DCS vendor

Page 23: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

AHP-Maut (Analytical Hierarchy Process AHP-Maut (Analytical Hierarchy Process en Multi attribute utility theory) Methodicen Multi attribute utility theory) Methodic

Bron Schmitt D, THE MAUT MACHINE : An Adaptive Recommender System

Result = Score * Weights of importance

•Global variable 1

•Local variable 1

•Local variable 2

•Sub variable 1

•Sub variable 2

•Local Variable 3

Page 24: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

DCS Selection main DCS Selection main groupsgroups

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DCS Selection

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DCS Selection

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Page 27: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

DCS Selection

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Page 28: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.
Page 29: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Most important at biglistMost important at biglistBig listJob - function Viability

Vision

Main Selection item

Barriers to exit costs

Page 30: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Most important at short listMost important at short listShort list

Documentation

Job- function

Training

Main Selection item

User Experion

Implementation process

Business case guaranty from DCS vendor

Functionality

Technology

Services

Interoperability

Page 31: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Most important at Final listMost important at Final list

Final list Initial costsJob - function

Ongoing cost

Main Selection item

Page 32: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

AVG Score main items DCS SelectionAVG Score main items DCS Selection

Page 33: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Business reason Big list selectionBusiness reason Big list selectionKnock – out criteria 46%Knock – out criteria 46%

Knock – out criteria 12.7%Knock – out criteria 12.7%

Knock – out criteria 12.9%Knock – out criteria 12.9%

Knock – out criteria 19%Knock – out criteria 19%

Knock – out criteria 14.8%Knock – out criteria 14.8%

Knock – out criteria 21%Knock – out criteria 21%Knock – out criteria 8.2%Knock – out criteria 8.2%

Knock – out criteria 14.8%Knock – out criteria 14.8%

Knock – out criteria 13.1%Knock – out criteria 13.1%

Page 34: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Business reason Final selectionBusiness reason Final selection

Page 35: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Business case new systemBusiness case new system Big listBig list 57% improved automation57% improved automation 43% Business information to the plant floor43% Business information to the plant floor 43% Could not maintain old system43% Could not maintain old system Short listShort list 38% Need for a easy to use system38% Need for a easy to use system 30.7% Could not maintain old system30.7% Could not maintain old system 30.7% create a more cost effective process.30.7% create a more cost effective process. Vele anderen rond de 30%Vele anderen rond de 30% 23% improved automation23% improved automation Final ListFinal List 42% Automatic start-up and shutdown routines42% Automatic start-up and shutdown routines 29% increased real-time decision making29% increased real-time decision making 29% 29% improved automationimproved automation

Conclusie: De belangrijkste businesscase redenen Conclusie: De belangrijkste businesscase redenen variëren dus per fase.variëren dus per fase.

Page 36: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Business case MigrationBusiness case Migration Big listBig list 76% Could not maintain old system;76% Could not maintain old system; 65% Replace obsolete system;65% Replace obsolete system; 41% Create a more cost-effective process;41% Create a more cost-effective process; 41% Reduction in Equipment maintenance.41% Reduction in Equipment maintenance. Short listShort list 67% Replace obsolete system;67% Replace obsolete system; 60% Use of advanced control algorithms60% Use of advanced control algorithms 4646% Improve loop control% Improve loop control final listfinal list 56% Could not maintain56% Could not maintain old system old system 44% Replace obsolete system;44% Replace obsolete system; 44% Improve loop control44% Improve loop control

Conclusie: De belangrijkste businesscase redenen is en Conclusie: De belangrijkste businesscase redenen is en blijft een obsolete systeem.blijft een obsolete systeem.

Page 37: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

0

5

10

15

20

25

30

35

40

45

50

Prio1

Prio2

Prio3

Prio4

Prio5

Prio6

Prio7

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Purchase cost

Initial cost

On going cost

All Cost incl 1 year

All Cost incl 3 years

All Cost incl 5 years

All Cost incl >5 years

Exit Cost

Cost PriorityCost Priority

Page 38: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Zoom in op verschillen > 5 jaar Prio 1Zoom in op verschillen > 5 jaar Prio 1

DCS End users 19/71 = 26.7%DCS End users 19/71 = 26.7% DCS Vendor 4/15DCS Vendor 4/15 = 28.6%= 28.6%

– Account managers Prio 6-8Account managers Prio 6-8– Sales en Marketing's dep. Prio 1-2Sales en Marketing's dep. Prio 1-2

Eng Comp. 0/6Eng Comp. 0/6 = 0= 0 System Integrators 2/6System Integrators 2/6 = =

33.3%33.3%

Page 39: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Economic Profile (EP)Economic Profile (EP)

EP = Life Cycle Benefits (LCB) - Life Cycle Cost EP = Life Cycle Benefits (LCB) - Life Cycle Cost (LCC)(LCC)

LCB = NPV LCB = NPV YEL (Annual (Annual ManufacturingManufacturing Cost savings + Annual Cost savings + Annual Production Increases)Production Increases)

LCC = System Price + Initial Eng. Cost + LCC = System Price + Initial Eng. Cost +

NPV NPV YEL = Annual Eng. Cost + Annual Ops costs + Annual = Annual Eng. Cost + Annual Ops costs + Annual Maint. Maint. costs)costs)

Annual Ops. CostAnnual Ops. Cost• Software licenties (aanschaf, licentiekosten Software licenties (aanschaf, licentiekosten

voor uitbreidingen)voor uitbreidingen)• Onderhoudscontract, remote onderhoudOnderhoudscontract, remote onderhoud• Investeringswaarborgen (lange Investeringswaarborgen (lange

termijnondersteuning, migratie en termijnondersteuning, migratie en softwarebescherming)softwarebescherming)

• Betrouwbaarheid (Hardware, software en Betrouwbaarheid (Hardware, software en configuratie)configuratie)

• Complexiteit (topologie, software, Complexiteit (topologie, software, procedures)procedures)

• Kennis (Training, toepassing, ondersteuning) Kennis (Training, toepassing, ondersteuning) • Down time (van productie installatie)Down time (van productie installatie)• ( het niet kunnen produceren doordat ( het niet kunnen produceren doordat

systeem niet beschikbaar is) systeem niet beschikbaar is) Yel = Years of Expected lifeYel = Years of Expected life

Page 40: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Live cycle CostLive cycle Cost

SysteempriSysteemprijsjs

Initiële Initiële engineerinengineerings- kostengs- kosten

Installatie Installatie kostenkosten

Jaarlijkse Jaarlijkse engineeringsengineerings

kostenkosten

Jaarlijkse Jaarlijkse operationeloperationele kosten e kosten (OPS)(OPS)

Jaarlijkse Jaarlijkse onderhoudsonderhoudskostenkosten

GemiddelGemiddelde de percentagpercentage kosten e kosten eerste eerste

5 jaar5 jaar

23,2%23,2% 28,5%28,5% 16,1%16,1% 9,3%9,3% 7,6%7,6% 15,3%15,3%

Op basis onderzoek 1996 (data 1991-1996) Source ISA

Model Woordward 1997Source: Ken Keiser en Todd Stauffer levenduur DCS componenten 2007 intech

Page 41: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Migration Yes / NoMigration Yes / No

Difference life cycle componentsDifference life cycle components Best offer Standard migrationBest offer Standard migration Obsolescence equipmentObsolescence equipment

– Withdrawn and/or not supported by vendorWithdrawn and/or not supported by vendor Risks assessmentRisks assessment Postponement periodPostponement period Risk managementRisk management Plant integrityPlant integrity

Page 42: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

Migration Risk versus Migration Risk versus BenefitsBenefits

Page 43: Selection and decision-making criteria for a Distributed Control Systems in the process industry Willem D. Hazenberg MBA Researcher Newport International.

EndEnd

Contact information for the next study Contact information for the next study phasephase

[email protected]@dcsselect.eu

WebsiteWebsite WWW.DCSSELECT.EUWWW.DCSSELECT.EU 1e results 1e results

http://www.dcsselect.eu/RES_ENDUSER/_frame.htmhttp://www.dcsselect.eu/RES_ENDUSER/_frame.htm