Selecting Social Media Tools
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Transcript of Selecting Social Media Tools
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Selecting Social Media Tools
Social media describes online technologies that people use to share content, opinions, insights, experiences, perspectives, and media.
People and Technologies.
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People. Tens of millions.
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PresentingConnectingSharingDiscovering
Technologies. Tens of thousands.
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How do you choose when there are thousands of networks?
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Simplified, there are two primary considerations.
• What Communication Assets Will You Have?
• What Technologies Does Your Audience Use?
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B2B.
• Assets: Abstracts and Case Studies
• Audience: Passive Decision Makers
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Environmental and engineering insights to lead as subject matter expert.
• Blog Visitation From 0 to 600 in 90 Days
• U.S. Environmental Agency• State of California Air Resources Board
• Engineering Firms and Manufacturers• Augmented with LinkedIn, long term
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Nonprofit.
• Assets: Events, Reports, Research
• Assets: Existing Blog, Without Content• Audience: Individuals, Unengaged
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Engage and establish a sense of community over the long term.
• Blog Visitation From 0 to 700 in 60 Days
• Phase One: Provided Reporting Mechanism• Phase Two: Develop Facebook Community
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B2C.
• Assets: Exclusive Clips, Stills, Stories
• Audience: Cast And Crew Fans
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Employ step theatrical release to generate DVD interest.
• 350,000 Views on YouTube in 60 Days
• Pass-On Viewership 350,000 or more• 30,000 Blog Visits, High Duplication
• Shared on Blogs, Forums, Discussion Boards• Fan Groups Range from 500 to 250,000
• Highly Engaged Fans on Twitter/Facebook
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Were you listening?
• All Social Media Starts with Listening
• Listening Can Catch Conversational Trends• Listening Can Identify Audiences
• Listening Helps Situational Communication• Listening Can Help Discover Industry Trends
• Listening Can Help Measure Message Impact