Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf ·...

63
SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 1 WALKER MOBILE Selecting & Integrating Touchscreens Geoff Walker Global Director of Product Management Tyco Electronics – Elo TouchSystems Content Development Assistance Credits To: Ken Miller – 3M Bruce DeVisser – Fujitsu

Transcript of Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf ·...

Page 1: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 1

WALKER MOBILE

Selecting & IntegratingTouchscreens

Geoff WalkerGlobal Director of Product ManagementTyco Electronics – Elo TouchSystems

Content Development Assistance Credits To:

Ken Miller – 3M Bruce DeVisser – Fujitsu

Page 2: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 2

WALKER MOBILE Agenda

Introduction (3)How the mainstream touch technologies work (13)How to select a mainstream touch technology (14)Customizing & integrating (16)Testing (5)Purchasing (2)Conclusions (1)

It means we’re going to race through these 18 pages sowe can cover 54 content pages in 45 minutes!

When you see this racecar…

Page 3: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 3

WALKER MOBILE

IncludedTouch Technologies

Mainstream (95% of 2007 units)Analog resistiveSurface capacitiveSurface acoustic wave (SAW)Infrared (IR)

Page 4: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 4

WALKER MOBILE

ExcludedTouch Technologies

Emerging (5% of 2007 units)Projected capacitive (ITO-based & wire-based)Camera-based optical (e.g., from NextWindow)Acoustic pulse recognition (APR, from Elo)Dispersive signal technology (DST, from 3M)Waveguide infrared (from RPO)Force-sensing (from QSI)LCD in-cell (optical, capacitive & resistive, from LCD companies)

OtherHaptics (e.g., VibeTonz from Immersion, used in cellphones)Active digitizers (e.g., from Wacom, used in Tablet PCs)Opaque touch (e.g., from Cypress, used for control surfaces)

Page 5: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 5

WALKER MOBILE Touchscreen Market (2007)

2007Mobile Stationary TOTAL

Revenue Units Revenue Units Revenue Units

Resistive $920M 75M $440M 12M $1,360M 87M

Surface capacitive 0 0 $150M 1.5M $150M 1.5M

Surface acoustic wave 0 0 $80M 1.3M $80M 1.3M

Infrared 0 0 $70M 0.8M $70M 0.8M

Mainstream $920M 75M $740M 15.6M $1,660M 90.6M

Emerging $80M 4M $70M 0.9M $150M 4.9M

TOTAL $1,000M 79M $810M 16.5M $1,810M 95.5M

Technology

Revenue Units

Mobile 55% 83%

Stationary 45% 17%

TOTAL 100% 100% 100%100%TOTAL

5%8%Emerging

95%92%Mainstream

UnitsRevenue

Market size estimates are based on iSuppli and Elo TouchSystems data

Page 6: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 6

WALKER MOBILE

How the MainstreamTouch Technologies Work

Page 7: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 7

WALKER MOBILE

Photo courtesy of Engadget

AnalogResistive

Page 8: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 8

WALKER MOBILE Analog Resistive…1

Illustrations courtesy of Elo TouchSystems

(ITO)

(PET)

Illustration courtesy of Bergquist

Page 9: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 9

WALKER MOBILE Analog Resistive…2

Types4-wire (low cost, shorter life) is common in mobile devices5-wire (higher cost, longer life) is common in stationary devices

ConstructionsPET + Glass (previous illustration) is the most commonPET + PET is the thinnest; sometimes used in cellphonesGlass + Glass is the most durable; gaining share in automotiveFilm + film + PET, others…

OptionsSurface treatments (AG, AR, AS), rugged substrate, dual-force touch,high-transmissivity, surface armoring,others…

Illustration courtesy of Schott

Page 10: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 10

WALKER MOBILE Analog Resistive…3

Size range2” to ~26”

Major applicationsMobile devicesPoint of sale (POS) terminals

2007 market share75% of revenue91% of units

Selected suppliersElo TouchSystems, Fujitsu, Gunze, Touch International…50+ suppliers worldwide

Page 11: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 11

WALKER MOBILE

Illustration courtesy of 3M

SurfaceCapacitive

Page 12: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 12

WALKER MOBILE Surface Capacitive…1

Illustration courtesy of Elo TouchSystems

Scratch-resistanttop coat

Hard coat with AG

Electrode pattern

Conductive coating(ATO, ITO or TO)

Glass

Optional bottomshield (not shown)

Tail

Illustrations courtesy of 3M

Page 13: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 13

WALKER MOBILE Surface Capacitive…2

Size range6” to 32”

Major applicationsGamingKiosksATMs

2007 market share8% of revenue2% of units

Selected suppliers3M, DigiTech, Elo TouchSystems16+ suppliers worldwide

Illustrations courtesy of 3M

Page 14: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 14

WALKER MOBILE

Illustration courtesy of Kodak

SurfaceAcoustic

Wave

Page 15: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 15

WALKER MOBILE Surface Acoustic Wave…1

Rayleigh wave

(45°)

Glass substrate

Illustrations courtesy of Onetouch (left) and A-Touch (right)

Page 16: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 16

WALKER MOBILE Surface Acoustic Wave…2

Size range8” to 50”

Major applicationsKiosksGaming & entertainment

2007 market share4% of revenue1% of units

Selected suppliersElo TouchSystems, General Touch10+ suppliers worldwide

Photo courtesy of Euro Kiosks Network

Page 17: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 17

WALKER MOBILE

Infrared

Photo courtesy of IBM

Page 18: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 18

WALKER MOBILE Infrared…1

Illustrations courtesy of Elo TouchSystems

Page 19: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 19

WALKER MOBILE Infrared…2

Size range8” to 150”

Major applicationsKiosksPoint-of-saleLarge displays

2007 market share4% of revenue1% of units

Selected suppliersElo Touch, IR Touch16+ suppliers worldwide

50” plasma displaywith infraredtouchscreenfrom Netrax

Page 20: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 20

WALKER MOBILE

How to Select a Mainstream Touch Technology

Page 21: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 21

WALKER MOBILE Methodology

Focus on functionality & characteristics rather than technical product specifications

User interaction with the touch application is the key factor

Select the technology based on usage, application and environmental needs, with the realization that…

There’s no perfect touch technology that meets all requirements

Page 22: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 22

WALKER MOBILE Input Models

Finger-only Use for selecting large features with fingerUsage with gloves must be considered

Finger + available objectsUse for selecting large or small features with many common objects used as a “stylus”

Stylus-onlyUse for selecting small features with a stylus and for other functions such as handwriting recognitionA special stylus may or may not be acceptablePalm rejection is advantageous

Page 23: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 23

WALKER MOBILE Optional-Use Applications

KiosksPoint-of-information(POI)MerchandisingTourism & museumsGift registriesDigital photo printing

Ticketing & vendingFinancialTransportationGaming & amusement

TelecommunicationWeb phonesInternet terminals

OutdoorGas pumpsATMsOutdoor vending machinesStore window applications

Page 24: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 24

WALKER MOBILE Required-Use Applications

Point-of-sale (POS)RestaurantsHospitalityPost offices

Industrial/process controlMedical equipmentOffice equipment

Time clocksCopiers

RetailAutomotive

NavigationDiagnostic systems

Personal mobile devicePhoto courtesy

of Engadget

Page 25: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 25

WALKER MOBILE

Some Examples of Market Needs

IndustrialGlovesFast alarm acknowledgements Wash-downSpecific agency approvals

NEMA 4; IP 65High-pressure hose

NEMA 12: IP54Dust-proof, splash-proof

Factory Mutual (FM)Intrinsically safe

No glass in food processing

GeneralEasy employee trainingFast, simple transactionsRugged, durable, reliableWatertight sealSmall footprint & floor space

POSAny stylus (credit card, fingernail,etc.)Works when wet

MedicalGlovesEasy to sterilize

Page 26: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 26

WALKER MOBILE

Functionality& Characteristics

Lifetime/MTBFMobile/handheldMulti-touchNon-glass substrateObject size recognitionOptical clarityReliable light touchScratch resistanceSealabilityScreen sizeStylus independenceVandal resistanceWeather resistanceZ-axis measurement

Ambient light sensitivityCalibration stabilityController chipCostCurved substrate Debris/contaminationDesignDrag performanceDurabilityEase of integrationFlush surfaceHandwriting recognitionHID interfaceHover

Anticipate undiscovered needs!

Page 27: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 27

WALKER MOBILE

Characteristics& Scoring…1

Characteristic Resi

stiv

e

(4-w

ire)

Resi

stiv

e

(5-w

ire)

Surfa

ce

Capa

citiv

e

Surfa

ce

Acou

stic

W

ave

Infra

red

Ambient light sensitivity 5 5 5 5 3Calibration stabilty 2 4 3 5 5Controller chip 5 5 5 5 5Cost 5 5 3 3 1Flexible substrate 0 0 0 0 0Debris/contamination 5 5 4 1 2Drag performance 3 3 5 2 3Durability 1 3 4 5 5Ease of integration 5 5 1 3 3Handwriting recognition 4 4 1 1 1Hover 0 0 0 0 3Lifetime/MTBF 2 3 4 5 4Mobile/handheld use 5 3 0 0 0

0 = Not applicable1 = Least appropriate5 = Most appropriate

Weight & rank based on relevance to the application

There will be trade-offs!

Page 28: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 28

WALKER MOBILE

Characteristics& Scoring…2

Characteristic Resi

stiv

e

(4-w

ire)

Resi

stiv

e

(5-w

ire)

Surfa

ce

Capa

citiv

e

Surfa

ce

Acou

stic

W

ave

Infra

red

Multi-touch 0 0 0 4 5Non-glass substrate 2 2 0 0 5Optical clarity 1 1 3 5 5Reliable light touch 3 3 4 2 5Scratch resistance 1 3 2 5 5Sealability 4 4 4 2 5Size >50" 0 0 0 3 5Size 30" - 50" 0 0 1 4 4Size 12" - 28" 3 4 5 5 5Size 2" - 10" 5 3 2 2 1Stylus flexibility 4 4 1 3 4Vandal resistance 1 3 4 5 5

Weight & rank based on relevance to the application

There will be trade-offs!

0 = Not applicable1 = Least appropriate5 = Most appropriate

Page 29: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 29

WALKER MOBILE 4 & 5-Wire Resistive…1

Advantages Size range:

4-wire: 2” – 15”5-wire: 6” – 26”

Can be activated with any device or stylusHighly resistant to screen contaminatesSealability (NEMA) Low power-consumption (4-wire)Multiple vendors for screen, controller & chip solutionLowest-cost solution (4-wire)

Page 30: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 30

WALKER MOBILE 4 & 5-Wire Resistive…2

ConsiderationsMore widely used than any other touch technologyLower durability compared to other technologies, especially considering cosmetic wear Poorer transmittance and overall optical qualitydue to plastic overlay and multiple layersMay require periodic recalibration (4-wire)

Page 31: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 31

WALKER MOBILE Surface Capacitive

Advantages Size range: 6” - 32”More durable than resistive (no PET) Higher light transmission than resistive (fewer layers)Highly sensitive (touch & drag)Liquids & common contaminants don’t impede performance

ConsiderationsAccepts input only from finger (or a tethered conductive stylus)Susceptible to electromagnetic interference (EMI)Accuracy may be affected by environmentMay require periodic calibration

Page 32: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 32

WALKER MOBILE

Surface AcousticWave (SAW)

AdvantagesSize range: 8” to 50”Very high transmittanceVery high durability

No wear mechanism; functions even with scratchesFinger, gloved hand or soft stylus activationAvailable with tempered or chemically strengthened (CS) glass

Considerations Sealing is challengingRequires “soft” input device Surface obstructions or water

can cause a false touch

Page 33: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 33

WALKER MOBILE Infrared (IR)

AdvantagesSize range: 8” to 150”Can be activated with almost any device Very high transmittanceVery high durability

No wear mechanism Sealability (NEMA) With acrylic substrate, sole solution for glass-free applications

ConsiderationsLower resolution than other technologiesSurface obstructions or “hover” can cause

a false touchIndustrial design (bulkiest bezel)

Page 34: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 34

WALKER MOBILE Summary

Know your users

Weight & rank touch technology characteristics based on their relevance in the application

Understand the trade-offs

Recognize that touch technology is constantly changing – what a vendor said last year maynot be true today

Page 35: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 35

WALKER MOBILE

Customization & Integration

Page 36: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 36

WALKER MOBILE Custom vs. Standard

Standard productsOff-the-shelf, inventory part numberNo NRE (Non-Recurring Engineering) feesLow or no minimum quantity requirementsLess expensive on a per unit basis

Custom productsCustomer-specific request

Purchaser bears responsibility for defining requirementsLonger leadtimesNRE fees can range from $2,000 - $10,000 (supplier-dependent)Minimum quantities often requiredTypically more expensive on a per-unit basisSingle-source limitationOwnership and control

Page 37: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 37

WALKER MOBILE General Considerations

For any touchscreen (Includes resistive, surface capacitive,projected capacitive & surface acoustic wave)

Cable exit locationCable lengthSize and aspect ratio

Page 38: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 38

WALKER MOBILE

Custom ProductSpecifics…1

ResistiveEMI shieldingGasketsGraphicsPalm rejectionExtended touch lifeMembrane switchesHigh light transmissionProduct differentiation

Branding, logos,company colors,etc.

Custom Product

Adjust spacer dots to accommodate

palm rejection

Page 39: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 39

WALKER MOBILE

Custom ProductSpecifics…2

Resistive (continued)Silk-screened graphics

Membrane switches

Brand with logos or product names

Discrete switches

Page 40: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 40

WALKER MOBILE

Custom ProductSpecifics…3

Surface capacitiveImpact resistantPrivacy viewingTethered penRear shieldAnti-glare (AG) coating

Clear View

3MPrivacy Monitor

Blocked View Blocked View

Impactresistant

Laminated privacy

film Tethered

pen

Page 41: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 41

WALKER MOBILE

Custom ProductSpecifics…4

Surface acoustic waveRuggedized Privacy viewingSpecial coatings

Clear View

3MPrivacy Monitor

Blocked View Blocked View

Ruggedizedtouch

Tempering

Chemicalstrengthening

Laminated privacy

film

Page 42: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 42

WALKER MOBILE

Custom ProductSpecifics…5

InfraredRuggedized Sunlight immunityThe “Grasshopper Problem”

Page 43: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 43

WALKER MOBILE Integration

Sensor and controller Touch system includes

touch sensor, controller and software

Software drivers

Page 44: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 44

WALKER MOBILE

Substrate Technology Integration Basics

Touch screen fitGasket sealTouchscreen alignmentTouchscreen mounting

Bezel

LCD

Gasket SealTouch ScreenMounting Tape

Page 45: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 45

WALKER MOBILE

Sample Resistive Integration Considerations

Alignment or registration of the bezel and gasket to the touchscreen is criticalBezel pressure exerted on the active area of the touch screen causes a constant-touch condition

Apply gasket material to the non-active portion of the touchscreen to guard against false touch activation

Buffer layerBezel

Gasket area (clamping force allowed here)Spacer adhesive

Page 46: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 46

WALKER MOBILE

Sample Surface Capacitive Integration Considerations

For touchscreens without a rear shield, ensure that the touchscreen is fixed into position and has no movementMetal bezel (includes bezels with conductive paint)

Ensure that the bezel is secure and does not moveEnsure that the bezel is groundedEnsure that the bezel does not come into direct contact with the touchscreen

65-2406

Page 47: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 47

WALKER MOBILE

Sample SAW Integration Considerations

Ensure there is sufficient room in the display to allow for the piezoelectric transducers and wiresBezel to touchscreen sealing

Select a gasket material that will not attenuate the SAW signal (e.g., a closed-cell polyolefin-based foam)Position the gasket material within the active area of the touchscreenThe gasket material should not contact the reflector array border patternBezel pressure exerted on the active area of the touchscreen may affect performance

Page 48: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 48

WALKER MOBILE

Sample InfraredIntegration Considerations

Mount the infrared bezel assembly at an angle to prevent liquid collectionSelect the bezel-sealing material to avoid particulate buildup on the IR LEDs and phototransistors

Polyester, urethane and silicone are recommended

Page 49: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 49

WALKER MOBILE

Controller vs. Chipset Considerations

ChipsetLonger design and qualification cycleDesign flexibilityExtended support requirementsSupply-chain managementCost-effective solutionReduced space requirementMinimum order requirements

Controller boardShorter design and qualification cycleComplete touch solutionProven field usage

Page 50: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 50

WALKER MOBILE Software

Touchscreen software driversWindows 2000, XP, Vista, XPe, CELinux supportCustom

Control panelCalibrationUtilities and diagnostic tools

Page 51: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 51

WALKER MOBILE Summary

Custom vs. standard product selection

Consider the complete touch system

Understand the relationship between product specifications and integration requirements

Look at the total cost of ownership

Page 52: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 52

WALKER MOBILE

Testing Plans & Methods

Page 53: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 53

WALKER MOBILE

Testing Plans& Methods…1

Reference: The usage-model you developed initiallyForm & methods of interactionUse environment

Test modelComponent & system test

Test parametersNormal & extreme use conditions

Test developmentExperience, vendor information & customer expectations

Test environmentLab testing vs. real-world testingReplicate user interactions, including error & illogical states

Page 54: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 54

WALKER MOBILE

Testing Plans& Methods…2

Testing: ResistiveSignature-captureEdge-scrolling performanceSurface wear (Taber wheel, Mohs pick)

Overlapping Circles Edge SlidingCharacter Writing Signature Simulation

Page 55: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 55

WALKER MOBILE

Testing Plans& Methods…3

Testing: Surface capacitivePositive actuationSurface wear (Mohs pick)

Illustration courtesy of 3MIllustration courtesy of Elo TouchSystems

Page 56: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 56

WALKER MOBILE

Testing Plans& Methods…4

Testing: Surface acoustic waveSealed applications need to be tested for compression effectsUse OEM diagnostic tools to test and optimize performance

Illustration courtesy of Onetouch

Page 57: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 57

WALKER MOBILE

Testing Plans& Methods…5

Testing: InfraredUse OEM diagnostic tools to test beam interaction

Illustration courtesy of Elo TouchSystems

Page 58: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 58

WALKER MOBILE

Purchasing Components

Page 59: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 59

WALKER MOBILE

PurchasingComponents…1

Establish your needsEstimated annual usage (EAU)Schedule steps: Prototype (EVT), DVT, pilot (PVT), production

Purchasing route: Who’s buying your parts?OEM, integrator, VAD, CM/CEM

Identify purchasing locations for each step

QuantificationEstablish economic purchase quantitiesIdentify needs for each phase and best purchasing route

Page 60: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 60

WALKER MOBILE

PurchasingComponents…2

Common purchasing issuesWhich path? OEM-direct, distribution, or otherLongevity of supply: Custom vs. standardRisk issues

Vendor qualificationLocation, integrator support, vendor support, financials, RMAs, References, documentation, enhancements, failure rate, etc.

Page 61: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 61

WALKER MOBILE

Conclusions

Page 62: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 62

WALKER MOBILE Avoiding Mistakes

Know your user: The most critical itemDesign is a team effort: ID, EE, ME, SW, SupportTest for the unexpected: Your users will…Test the whole design: HW, SW, UI, ease of useTest the system: Timely response to input is crucialSet customer expectation level: No surprisesWarranty support vs. product life: Understand itServiceability: Has to be designed in from the startCustomer applications: Training and support are keyExpect the unexpected: Be preparedTouch is always evolving: Keep informed

Page 63: Selecting & Integrating Touchscreensmedia.elotouch.com/pdfs/casestudies/sid_dac_2008_gw.pdf · 2009. 3. 6. · 50” plasma display with infrared touchscreen from Netrax. SID 2008

SID 2008 Display Applications Session – Touchscreens (D-3) 5/22/08 Page 63

WALKER MOBILE

Thank You!