Selected RugsFascination since 1883.

MILLIONSOF IDEAS.With Selected Rugs by Vorwerk.

IMPARTS A UNIQUE CHARACTER TO THE ROOM.

Can a rug be more than a floor covering? Can it be the expression of its very own perception of style and quality? And is it even able to tell a personal story that represents a person’s character?

One thing is certain: the furnishings in a home are a unique way of providing space to make personal preferences visi ble. Those who proceed here with a finely defined sense of style, a discern­ing standard and meticulous care are people who value stimulating impulses and take pleasure in creative diversity.

Selected Rugs by Vorwerk are a state­ment full of character: for freedom in exquisite taste, for an ultimate in sophistication and personality – and not least of all, for crafted perfection.Vorwerk is making you a one­of­its­kind offer with an unparalleled collec­tion of area rugs. This combination of first­rate carpet wares exhibiting at­tractive borders and serged edges, dis­tinctive decorative seams and piping inspires the fantasy and arouses the desire to decorate using textiles.

Apropos, as a result Selected Rugs are fittingly in line with the best traditions at our company. Individuality and qual­ity are the values according to which we have been designing and producing textile flooring for 130 years. Ever since then the name Vorwerk has been a sought­after address worldwide for peo­ple who appreciate what’s special – in every respect.The reason is that our notion of first­ rate quality doesn’t stop at the carpet’s edge.Quite the contrary: The premise of thinking, acting and manufacturing at the highest standard forms the cultural identity of the brand. It is expressed in Eco Balance, our targeted agenda, with which we bring the various aspects of sustainability into a symbiotic context. And includes an avowed committment to the term “Made in Germany” as pro­

duction site and those standards associ­ated with it.

The Vorwerk Studio provides you with a creative guiding line to get acquainted with the collection’s entire spectrum of possibilities. Four representational worlds of style and living environments enable you to get a grasp of how colours and structures, edgings and decorative seams unite into an accent with a strong character.And how rooms transform themselves into personal statements.

Let yourself be inspired, guided – and perhaps even enticed.

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VORWERK Selected Rugs

ANNA Selected RugsAnna writes short stories and makes films in Moscow.

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ANNA Selected Rugs

THE HARMONIOUS NATURE OF THE SHADES.THE SELECTED RUGS STYLE WORLD “NATURALNESS”.

Nature has a unique abundance of colours ready and waiting.For Selected Rugs we have accepted this invitation and created a gentle, harmonious world of colours and shapes.

The desire for a surroundings at home that speak of the calming traits found in nature is more of a deep­seated yearning than merely a trend. Selected Rugs picks up on this sentiment – with colours that lend the room an authentic, natural aura.Subtle shades of sand and wood, delicate nuances of leaf green or a warm gold

ochre are sometimes presented in a re­fined gloss, others in a very up­to­date matte finish.The interaction is astonishing – and uniquely staged by our designers in an artful way – when fashionable flair and relaxed colours join to form a very indi­vidual, ‘homey’ feeling.Whether as discreet, pastel­coloured

accessory at home or as distinctive eye­catcher: With intensively serged yarns in contrasting colours such as yellow and orange or with chromatically har­monising borders, Selected Rugs offer you plenty of leeway – to set precisely the accent in all the naturalness that befits your preference.

Anna’s Rug: MODENA 4F07, Border: B05.05/Z02.02

ADELE Selected RugsAdele is editor­in­chief of a fashion magazine in London.

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ADELE Selected Rugs

CONSUMMATE ELEGANCE LEAVES NO ONE ALOOF.THE SELECTED RUGS STYLE WORLD “WARMTH”.

It doesn’t always have to be ‘faster, higher, further’.Our studio picks up on this longing to slow down to generate well-being in the truest sense of the word.

Those who are frequently ‘on the go’ and cultivate a cosmopolitan lifestyle need a place where they feel safe and sound. A home where the world turns just a bit slower. Where the association with flick­ering flames in a fireplace creates an inviting atmosphere of peace and quiet.

Selected Rugs set trendsetting accents: with a variety of warm shades that show themselves perfectly to advantage in predominantly glossy materials. Elegant hues in red, for instance an intense coral red, equally offset by cool nuances of grey define the highly emotive character.

Design­related highlights provide for the creative yet skilful balance: here the flash of silvery shimmering piping; there a decorative seam in neon shades.A decorating style whose perfection is completely at one with itself.

Adele’s Rug: LYRICA 1H39, Border: B02.02

CLAUDE Selected RugsClaude owns a business for handcrafted shoes in Berlin.

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CLAUDE Selected Rugs

OUT OF A PASSION FOR WHAT’S SPECIAL.THE SELECTED RUGS STYLE WORLD “TRADITION”.

The most valuable ideas and ideals are simply timeless; alongside quality in the broadest sense, this is equally true of many matters regarding design and aesthetics.In light of this background, our design­ers have composed a dedicated palette of colours that speaks for itself – and addresses a demanding clientele who

know what they like. A deep blue, a cool metallic grey, a finely shimmering shade of nougat and an iridescent silver ­green are convincingly complemented by borders and serged edges in mustard yellow, black & white, and copper.The connoisseur is presented with a multifaceted, high­quality selection for a distinguished decorating style:

classic through and through, whereby the fastidiously set, contemporary de­tails are proof that ‘classic’ can signify the new and hitherto unseen as well.In short: Those who value this residen­tial style appreciate the real and the au­thentic, from the design classic to the handcrafted ‘must have’.

Those who have learned to ignore the spirit of the times as adviser in questions of style have the calm to focus on the essentials.Selected Rugs welcome you with plenty of awareness for traditional values.

Claude’s Rug: TERZO 2D76, Border: B04.02

JIM Selected RugsJim works as an architect in Barcelona.

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JIM Selected Rugs

THE FINE ART OF INSPIRATION.THE SELECTED RUGS STYLE WORLD “BOLDNESS”.

Some people seem to positively bubble with creative energy that wants to be lived, to take shape. Expressive and intensive: Selected Rugs is all that too, if you’d like.

Unseen designs? Futuristic style? Indus­trial charm? In the world of Selected Rugs, every form of individuality finds the phrasing to match, no matter how expressive. Exhilarating shades and cool accents, structured materials and a vibrant feel: With Selected Rugs you cel­ebrate refreshing contrasts, new mate­

rials and heretofore unknown surface effects. The palette of colours is com­prised of intense shades of blue and green; the best basis for making bold statements. A shade in white with neon­hued serging, a matte turquoise with silver­coloured piping, a glossy emerald green with a multicoloured woven bor­

der in shades of aqua. Kindle the pure delight in combining. And look forward to creations that stand just as much for boldness and strength of character as they do for a profound understanding of aesthetics and proportions.Be bold, be inquisitive – and above all, be yourself: to the fullest!

Jim’s Rug: LYRICA 4F28, Border: B07.02/Z01.02

MAKE THE MOST, THE MOST EXCLUSIVE,OUT OF THE STANDARD YOU SET!

Despite all this individuality, Vorwerk customers obviously have something in common: the standard to make an exclusive style of life at home a reality – in crafted perfection.If you too lay claim to this kind of standard, then Selected Rugs are as good as made for you.

With each and every individually crafted item in this collection, Vorwerk proves one thing: that perfect materials combined with impassioned manufacturing quality are capable of creating one-of-a-kind living environments.

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CARPETS Selected Rugs

The Vorwerk Studio has taken great care in putting together carpet products from the Fascination and Projection collections to enable you to experience this uniqueness. They are supplemented by the most recent developments in materials, structures and borders. Choose from 10 articles in a total of 36 colours for an area rug that corresponds to your ideas: in every respect. As for the borders, there are 5 basic fabrics in numerous variations to choose from. In the end, there’s only one thing you are going to look for in vain: compromises.

Don’t let the options bewilder you – let yourself be delighted by the possibilities that offer you fascinating materials and trendy decorative seams, delicate borders and sophisticated serged yarns.

A flick of the wrist brings you a broad overview: all you have to do is fold these pages back.

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BORDERS Selected Rugs

CARPETS Selected Rugs

RUG: LAREA 6C41 BORDER: B01.05

RUG: LYRICA 7F52 BORDER: K01.02

RUG: CORVARA 2D77 BORDER: B05.04/Z02.02

RUG: MODENA 5T10 BORDER: B05.03/Z02.02

RUG: LYRICA 1L45BORDER: B06.02/Z01.05

RUG: LYRICA 1L20BORDER: K01.03

RUG: AMIRU 7F27BORDER: B04.01

RUG: MYRANA 2D78BORDER: B02.04

RUG: SCANO 8G84 BORDER: K03.01

RUG: LYRICA 9D74BORDER: B07.05/Z01.05

RUG: AMIRU 7F28BORDER: B01.04

RUG: SCANO 1K80 BORDER: K04.607

RUG: MODENA 4F07BORDER: B05.05/Z02.02

RUG: LYRICA 8C39 BORDER: B07.04/Z01.04

RUG: MODENA 1L24 BORDER: K01.05

RUG: VIOLA 5N65 BORDER: K03.04

RUG: MYRANA 1L68BORDER: B02.03

RUG: LYRICA 1H39BORDER: B02.02

ANNA ADELEThe Selected Rugs style world “Naturalness”.The harmonious nature of the shades.

The Selected Rugs style world “Warmth”.Consummate elegance leaves no one aloof.

CARPETS Selected Rugs

RUG: LYRICA 3M61BORDER: B01.02

RUG: TERZO 2D76BORDER: B04.02

RUG: AMIRU 4F14BORDER: K01.02

RUG: LAREA 3M78BORDER: B03.05

RUG: TERZO 3M88BORDER: B04.02

RUG: VIOLA 6C38BORDER: K03.02

RUG: SCANO 3G92BORDER: K02.01

RUG: AMIRU 5R25BORDER: B05.02/Z02.01

RUG: LAREA 4F35BORDER: B01.01

RUG: SCANO 3L82BORDER: K02.02

RUG: AMIRU 3M37BORDER: B04.01

RUG: MODENA 3M20BORDER: B06.01/Z01.05

RUG: LYRICA 3H28BORDER: B07.01/Z01.01

RUG: PARMA 3M36BORDER: K03.03

RUG: AMIRU 7F26BORDER: K01.04

RUG: AMIRU 3M38BORDER: K01.01

RUG: LYRICA 4F28BORDER: B07.02/Z01.02

RUG: LYRICA 8E56 BORDER: B05.05/Z02.01

CLAUDE JIMThe Selected Rugs style world “Tradition”.Out of a passion for what’s special.

The Selected Rugs style world “Boldness”.The fine art of inspiration.

BORDERS Selected Rugs

BORDERS

B04.01

B02.01 / B03.01

B01.01

B07.01

B05.01 / B06.01

B04.02

B02.02 / B03.02

B01.02

B07.02

B05.02 / B06.02

B04.03

B02.03 / B03.03

B01.03

B07.03

B05.03 / B06.03

B02.04 / B03.04

B01.04

B07.04

B05.04 / B06.04

B02.05 / B03.05

B01.05

B07.05

B05.05 / B06.05

BORDER B01, width 1 cm

BORDER B02, width 1.5 cm / BORDER B03, width 4 cm

BORDER B04, width 2.5 cm

BORDER B05 with deco. thread 02 / BORDER B06 with piping Z01, width 2.5 cm

BORDER B07 with piping Z01, width 4 cm

PIPING/DECORATIVE THREADS/SERGED EDGES Selected Rugs

ADDTL. PIPING / ADDTL. DECORATIVE THREADS / SERGED EDGES

K02.01

Z02.01

Z01.01

K01.01

K04.607

K02.02

Z02.02

Z01.02

K01.02

K03.01

Z02.03

Z01.03

K01.03

K03.02

Z01.04

K01.04

K03.03

Z01.05

K01.05

K03.04

ADDTL. PIPING Z01, width 3 mm

ADDTL. DECORATIVE THREAD Z02, thread strength 1 mm

SERGED EDGE, 2-colour, width 1 cm

SERGED EDGE K04, tone-in-tone / K03 CORD, width 1 cm

SERGED EDGE K01, glossy, width 1 cm

EDGING

B01 Border

B02 Border

B03 Border

B04 Border

B05 Border with deco. seam

B06 Border with piping

B07 Border with piping

EDGING MATERIAL

100 % polyester

100 % polyester

100 % polyester

45 % polyurethane55 % polyester

100 % rayon

100 % rayon

90 % virgin wool, worsted yarn and 10 % nylon

VISIBLE EDGINGWIDTH

1 cm

1.5 cm

4 cm

2.5 cm

2.5 cm

2.5 cm

4 cm

MATERIAL DESCRIPTION Selected Rugs

BORDERFINISH

EDGING

K01 Serged, glossy

K02 Serged, 2-colour*

K03 Serged, cord

K04 Serged, tone-in-tone

Z01 Piping Deco. seam

Z02 Deco. seam

*Serged edge preferably to be used for loop piles

EDGING MATERIAL

100 % polyamide

100 % polyamide

100 % polyester

100 % polyamide

100 % polyurethane

100 % polyester

VISIBLE EDGINGWIDTH

1 cm

1 cm

1 cm

1 cm

3 mm

1 mm

MATERIAL DESCRIPTION Selected Rugs

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Applicable for B06 and B07

Applicable for B05

SERGED EDGEFINISH

ADDRESSES

DVorwerk & Co. TeppichwerkeGmbH & Co. KGKuhlmannstrasse 1131785 HamelnTel. + 49 (0) 5151 103 0Fax + 49 (0) 5151 103 458

EXPORT TEAM:Tel. + 49 (0) 5151 103 734Fax + 49 (0) 5151 103 517www.vorwerk­teppich.de

FVorwerk & Co. TeppichwerkeGmbH & Co. KGKuhlmannstrasse 1131785 HamelnAllemagneTél. + 33 (0) 2 51 85 47 52Fax + 33 (0) 2 51 85 47 53www.vorwerk­moquettes.com

NLM. Mommersteeg B. V.Havenstraat 641271 AG HuizenTel. + 31 (0) 35 52 88 030Fax + 31 (0) 35 52 30 748www.mommersteegbv.nl

UKVorwerk & Co. KGFlooringbrands ShowroomHoward LindsayLomeshaye Bridge Mill, 1st FloorBridge Mill RdNelson, Lancs, BB9 7BDTel. +44 (0) 1282 332025Fax +44 (0) 1282 696912www.vorwerk­carpet.com

JArterior Co., Ltd.Tokyo Design Center 3F – A5 – 25 – 19, Higashi­GotandaShinagawa­KuTokyo 141 – 0022Tel. + 81 (0) 3 34 46 94 05Fax + 81 (0) 3 34 46 94 08www.arterior.co.jp

RUCarpet DivisionVorwerk & Co. TeppichwerkeGmbH & Co. KGYaroslava ZolotushnikovaExport Manager RussiaSmolensky Passage, Office 7153, Smolenskaya Square121099 MoscowTel. + 7 (0) 495 937 83 60Fax + 7 (0) 495 937 82 90Mob. + 7 919 777 75 85E­Mail: yaroslava.zolotushnikova@vorwerk­teppich.dewww.vorwerk­teppich.de

EDITORIAL CREDITS

Published by Vorwerk & Co. Teppichwerke GmbH & Co. KG

Conceptualisation Marius Fahrner Design, Hamburg

Graphic Design Marius Fahrner Design, Hamburg

CopyMartin Fuchs, Hamburg

Photography Dirk Weyer Photography, Hamburg

StylingUli Dexheimer, Hamburg

ProductionProduktionsbüro Romey von Malottky GmbH, Hamburg

VKF­No. 902299 01/2016

CONTACT/EDITORIAL CREDITS Selected Rugs