selected concept

team 16camila, lucas & marcos

duckies is a toy for kids to have fun while learning a lesson. inspired on the Wonang tradition, it is about concepts such as community, love, share and respect for the other, be it the child’s parent or another child, amongst other things. it may come as a single product or a couple and, with a duck shape, it stores small parchments inside itself. By the simple act of sliding the upper part, one can access the hidden treasure inside. duckies encourages an approximation during the reading of the stories as well as self expression and immagination when interacting with the stories or playing with the toy itself. on the inside of the male duck, one will find lessons targeted to boys, while on the inside of the female duck, stories aiming for girls will be find. this way, boys and girls can play and learn together with their different stories and lessons.after the child reads all the stories, the duckies can be used asa chest for any other small treasures, refilled with new parchments that the parents would be able to buy, or just easily disposed as an organic residue due to its eco-friendly materials.

the product

3d model

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3d model

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3d model

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3d model

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technical drawings

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technical drawings

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technical drawings

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material

the final product should be made out of bamboo, an eco-friendly material. it’s a renewable source that grows and spreads quickly, it releases more oxygen in the air than similar sized trees and also helps to improve soil conditions. in order to prototype you can use any other materials that would fit your equipment and tools limitations.

http://life.gaiam.com/article/how-eco-friendly-bamboo

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color

the painting should follow the same style as the Wonang, with vivid colors (mainly with primary colors, preferred by children). also, it should use soy based ink, which results in brighter and more vivid colors, while it’s also eco-friendly. Finally, as a detail to enhance the difference between male and female duck, which would contain stories targeted for boys and girls respectively, is that the colors for the male duck should be a little darker and more saturated, while the colors for the female duck should be lighter.For the prototyp you could use another type of ink if it’s easier to find.

http://pt.slideshare.net/patsyrivera/types-of-eco-friendly-ink

the product

namingDUCK

stories

duckies

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in order to come up with a name for the product, we started with a small brainstorm of words that would describe the concept. after some work, we decided towards a combination of the words duck and stories, and came up with duckies.Finally we also discovered that this was actually an existing english word, that would mean “dear, sweetheart, darling” (used as a term of endearment or familiarity), which would fit to the concept of the product as it aims to teach about how to properly behave and live with your dear one.

the product

the logo

While quickly developing a logo for the product, we wanted it to bring a human, handmade feel, also with a touch of cuteness so we could have a more emotional appeal towards the target group. in order to do so, we’ve chosen the font Grand Hotel, which is a script with a classic touch. to make it more cute and also relate it to the Wonang folklore, we added the detail of a small heart on top of the “i”.Here you can se the version for use in a dark background, and the version for light backgrounds.

the product

the storiesformat

We’ve decided that the card would come rolled in as small parchments. this is a metaphor for the lesson as a treasure, a valuable piece of knowledge. also, this way we would add an element of surprise and excitement as the child unrolled the small piece of paper.the papers would be rolled up tightly and stored inside the duck until its internal space would be filled.

the product

the storiesDimensions

the size of the parchments were derived from the height of the space available inside the duck. From it we used the golden ratio to define the final size of 7,55x12,2cm.one size of it would have a small story or lesson to the child, while on the other side there would be an sketch illustration representing it.

the product

the storiesmaterial

since it should be an eco-friendly toy, we decided to use recycled paper to print the small stories with lessons. We also opted not to use any refinements, such as glaze, so the paper could be recycled again more easily.

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the storiestypography

in order to reduce the impact of the printing process, we’ll use the font ryman eco to tell the stories. this was a font developed by the ryman stationery company, from uK, build with stripes instead of thickers trokes, thus, requiring less ink to be printed. according to their website, using this font could reduce in 30% the ink required to print. Besides that, ryman eco is also an elegant, legible and free alternative.

http://www.rymaneco.co.uk/

the product

the storiescolor

Kids love painting and coloring things. therefore, we decided that the card would be printed only in black ink, so kids would have the chance to paint their stories as they’d like. to encourage this, each story would have a sketch illustration on it. We also encourage that this is printed in a company that uses soy ink, which is made from renewable sources, easier to recycle and have a reduced cost.

http://sustainablebusinessforum.com/sbtoolkit/77576/benefits-eco-solvent-inks

the product

the storiesgrid

the golden ratio was used to define the grid system in the parchments. through a sequence of division, we could split the biggest golden rectangle (the total size of it) into smaller golden rectangles and squares.

the product

distribution

a cardboard package should be designed to store, protect and also work as selling point. We worked on something but due to the limited time extra class available to do so, we could not finish yet. if we do so, we’ll send it as soon as possible.

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communication

the product should be communicated as a toy by itself but also as an educational toy, since it brings lessons through the stories. the characteristics of surprise and fun through painting the parchments and/or learning should be highlighted.

tHanKs For WatcHinG

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