SEGMENTATION, TARGETING AND POSITIONING OF DIET

CHIPS

PRESENTED BY:

DIPANWAY BHABUK

WHAT IS DIET CHIPS?

•Diet chips is the healthy potato chips which contains

the balanced combination of ingredients in it such as

quinoa ,beens ,seeds ,sprouted grains, and even

veggies like red pepper and broccoli so we can say

that diet chips is full of nutritions and covers about

48% market share in total chips market.

SEGMENTATION

• Psychographic :It includes designation of the person for eg.

Executives,higher Managerials,administrative or professional

and business peoples.

• Behavioral :It refers to the mentality of the people like what

they buy,how often they buy and how loyal they are to have the

diet chips.

• Demographic :It indicates that the people who are between

the age of 25 to 60,both males and females.

• Geographical :Income level,spending level,employment

levels,buying habits.

TARGETING•Upper middle class

•Bridge to luxury

•Luxury

POSITIONING

•Healthy snacks

• Lite

•Great taste and good fun

•Anytime anywhere

THANK YOU!!