SeeSam Brand Manual

ContentsCompany ProfileBrand Image 4Letter from the CEO 5

Basic ElementsLogo 8Acceptable Usage 12Typography 16Color Glossary 18Graphics 19

StationeryLetterhead 22Business Card 26 Envelope 28Folder 32Bookmark 34Template 36CD Cover 38

Promotional itemsMug 42Pen 43Key Chain 44Flash Drive 45

Contact 46

Seesam Pro is a Design House which is all about supplying our clients with the best possible design solutions. Our services are based on our concept of fully loaded branding including corporate identity development, consumer package design, retail point-of-sale, collateral materials, web site design and advertising.

GoalOur goal is to be acknowledged and trusted by our clients and develop a winning relationship through reliance and commitment.

ServicesThis division has been primarily designed to cater corporate communication needs. It specializes in building better and stronger brands. SeeSam Pro provides a totally integrated approach that can truly span over all aspects of promotional activities - from market research and target study to public relations, organizing Interactive programs and media events. These services include all kinds of promotional printing, TV Productions, web-designing and consultancy in strategic advertising, creative services, interactive communication, public relations and sales promotions.

ClientstFrom office automation technology to award winning communication ideas, SeeSam has it all for its clients under one roof. You can find international technological advancements tailored for local needs and challenges. SeeSam is one–window solutions to all your communication and technological requirements.

Company Profile Letter from the CEOTo ensure our continued success, we have beefed-up our solution portfolio to achieve service excellence in our day-to-day dealings with our customers. Our business fundamentals are also forced by cutting-edge technology so much so that our growing and glowing list of customers enjoy better services than ever before at value-for-money.

People means power, we believe in it 100%! That is why we invested in it by gathering a pool of knowledgeable, forward-thinking professionals to steer our customer’s business needs every step of the way. Our extensive network also helps keep our customers close to us so that no business request goes unanswered.

As you begin to learn more about SeeSam, you will find that it delivers the most innovative and sophisticated services in the industry. I firmly believe that our customer service is unmatched, and our attention to detail is unparalleled. Without question, I have the utmost confidence in SeeSam’s ability to solve even the most complex and challenging issues an organization may face now or in the future.

Thank you again for your interest in SeeSam.

Sincerely,

Nasimullah Siddiqui

Our logo is a key element in our identity and our most important brand asset. All around the world it’s the badge we’re recognized by and it gives authenticity and brand personality to everything we stick it on.

Overlapping

The overlapping that takes place in certain places has been explained in detail below. Note that the original typeface i.e. Helvetica75-Bold was altered a bit in the making of the logo.

Logo

The top edge (finial) of ‘s’ should touch the ‘e’

The stem of letter ‘m’ and letter ‘a’ should sit together on top of each other.

The top edge of the ‘s’ (finial) meets the mid of the top edge (finial) of ‘a’

The distance ‘see’ overlaps ‘sam’ is the quarter of the distance between the x-height and the meeting point of ‘s’ and ‘a’

The bottom edge (finial) of the ‘e’ should touch the é

8 9

The width of the bar is equal to the width of the spine of ‘m’ and the height of the bar is equal to the distance between the edge of the last spine and the space between the spines of ’m’, as shown in the figure.

The Bar Rule

To help maintain To make sure they are not cluttered, please follow The ‘Bar Rule’. The ‘Bar Rule’ determines that the logo must have at least the height and width of the bar from the letter ‘M’.

If the logo is used without the ‘Pro’, the dimensions of the bounding box will remain the same.

10 11

Unacceptable

The logo must not be re-drawn, distorted or modified in any way. It must not be placed on high contrast backgrounds that impair legibility. Pattern back-grounds which interfere with the logo must not be used. The logo should never be inversed or rotated.

Acceptable

The examples shown here make up the acceptable applications of the SeeSam logo. The logo may be used in high contrast (black and white) and grayscale.The logo may or may not be used with the ‘PRO’ depending upon its usage.

Note: The bounding box may or may not be used as a part of the logo depending on its usage. Note: The bounding box is used as an example for the background colors. It may or may not be used as a part of the logo depending on the design.

www.seesam.biz

1312

Sizes

The minimum sizes of the Seesam logo is stated below.

Inverse Use

If ever the logo is inversed it may be done so only over the corporate colors.

The minimum dimension of the ‘PRO’ logo is 23x17mm

23x17mm

158x7.5mm

If the logo is to be used smaller that that the the PRO must be removed. The minimum size of the Logo without PRO is 158x7.5mm

1514

The typeface of our Logotype is Helvetica75-Bold while the typeface used to write “PRO” is Kabel LT Std. This a standard setting and may never be changed.The original typeface i.e. Helvetica75-Bold was altered a bit in the making of the logo.

Typography Corporate Typeface

Our typeface is one of the key elements in our identity and it is used on all consumer communications. By using it consistently, it helps us to build brand recognition.

SeeSam’s primary typeface is Futura. It is a requirement that body text is to be set at a minimum of 8pt in Futura Lt Bt. Headings and sub headings should be set in Futura Medium. Italics only to be used for emphasis and short phrases.

PRO A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 , . / l ; ’ [ ] < > ? : ” { } ! @ # $ % ^ & * ( )Kabel LT Std

Helvetica75-BoldA B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 , . / l ; ’ [ ] < > ? : ” { } ! @ # $ % ^ & * ( )

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 , . / l ; ’ [ ] < > ? : ” { } ! @ # $ % ^ & * ( )

Size Variations

1716

Futura HeavyFutura Md BtFutura Md Bt ItalicsFutura MdFutura Lt BtFutura Lt Bt Italics

Color GlossaryThe corporate color specifications used for print and screen are mentioned below in CMYK, RGB, Pantone System and Web.

GraphicsThis symbol can only be used in the three corporate colors including black and white. The grid below explains how to remake it. The grid may be rotated but not reflected.

CMYK C:15, M:100, Y:90, K:10

PMS PANTONE 1805 EC

RGB R:191, G:30, B:45

WEB # cc3333

CMYK C:0, M:0, Y:0, K:90

PMS PANTONE 418 EC

RGB R:65, G:65, B:66

WEB # 333333

CMYK C:0, M:0, Y:0, K:30

PMS PANTONE COOL GRAY 4 EC

RGB R:188, G:190, B:192

WEB #cccccc

18 19

1”

1”

0”

0”

2”

2”

3”

4”

5”

6”

3” 4”

LetterheadThe standard A4 size (210x297mm) of 90gm is used for the letterhead.

Mr. Saleem MughalCheif ExecutiveSeeSam Pro.PECHS, Karachi

9th September 2009

Dear Sir,

To ensure our continued success, we have beefed-up our solution portfolio to achieve service excellence in our day-to-day dealings with our customers. Our

business fundamentals are also forced by cutting-edge technology so much so that

our growing and glowing list of customers enjoy better services than ever before at

value-for-money.

People > power, we believe in it 100%! That is why we invested in it by gathering a pool of knowledgeable, forward-thinking professionals to steer our customer’s business needs every step of the way. Our extensive network also helps keep our

customers close to us so that no business request goes unanswered.

As you begin to learn more about SeeSam, you will find that it delivers the most

innovative and sophisticated services in the industry. I firmly believe that our

customer service is unmatched, and our attention to detail is unparalleled. Without

question, I have the utmost confidence in SeeSam’s ability to solve even the most

complex and challenging issues an organization may face now or in the future.Thank you again for your interest in SeeSam.

Sincerely,

Nasimullah SiddiquiCEO SeeSam Tech.

4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan.Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933

email: [email protected], www.seesam.biz

Mr. Saleem MughalCheif ExecutiveSeeSam Pro.PECHS, Karachi

9th September 2009

Dear Sir,

To ensure our continued success, we have beefed-up our solution portfolio to achieve service excellence in our day-to-day dealings with our customers. Our business funda-mentals are also forced by cutting-edge technology so much so that our growing and glowing list of customers enjoy better services than ever before at value-for-money.

People > power, we believe in it 100%! That is why we invested in it by gathering a pool of knowledgeable, forward-thinking professionals to steer our customer’s business needs every step of the way. Our extensive network also helps keep our customers close to us so that no business request goes unanswered.

As you begin to learn more about SeeSam, you will find that it delivers the most innovative and sophisticated services in the industry. I firmly believe that our customer service is unmatched, and our attention to detail is unparalleled. Without question, I have the utmost confidence in SeeSam’s ability to solve even the most complex and challenging issues an organization may face now or in the future.Thank you again for your interest in SeeSam. Sincerely,

Nasimullah SiddiquiCEO SeeSam Tech.



12.7mm 19.05mm

25.4mm

12.7mm

31.75mm

23.5

mm

The design has been extended so that it touches the letterhead midway.On letterheads the graphic will always be displayed in 30% Black.

All text should be written in point size 12, Futura Lt. Bold and Italics may be used for emphasis.

Typeface: Futura Lt, Point Size: 6, Allignment: Right

22 23

The graphic has been extended so that it touches the letterhead midway.On letterheads the graphic will always be displayed in 30% Black.

Continuation SheetThe continuation sheet consists only of the graphic and no logo. Since the graphic is a registered Seesam element it is sufficient for identification.

297m

m

210mm

24 25

Business Card

Rumaisa MughalConcept Artisit

4310G Ground Floor, Block 6, P.E.C.H.S, Karachitel: (92 21) 430 1934-36 cell: 0321-3000242email: [email protected]

(The grid on all four sides is the same)6.35mm

The width of the logo is 12.7mm50

.8m

m

Rumaisa MughalConcept Artisit

4310G Ground Floor, Block 6, P.E.C.H.S, Karachitel: (92 21) 430 1934-36 cell: 0321-3000242email: [email protected]

All text left alligned.

NAME:Point Size: 8, Typeface: Futura Md ADRESS: Point Size: 6, Typeface: Futura Lt

The first semi-circle is extended till the half of the business card.

Both the front and back side of the business card are shown below. Note that no colors except the three corporate colors can be used.

92mm

26 27

4310G Ground Floor, Block 6, P.E.C.H.S, Karachi, Pakistan.Tel: (92 21) 430 1934-36, (92 21) 541 8571-20, Fax: (92 21) 430 1933email: [email protected], www.seesam.biz

Miss Rumaisa Mughal43-10-G, Ground Floor, Block 6

P.E.C.H.S, Karachi.

Business EnvelopeThe size of the standard business envelope is 190.5mm x 89mm. The front remains empty.

On white, the design will always be printed in 30% black, extended till the centre of the envelope. (The grid on all four sides is the same)

6.35mm

Point Size: 6,Typeface: Futura LtLeft Alligned


The width of the logo is 17.78mm

NAME:Futura Md, 12ptADDRESS:Futura Lt, 10pt

The text is centralized.


Miss Rumaisa Mughal43-10-G, Ground Floor, Block 6

P.E.C.H.S, Karachi.

89m

m

190.5mm

28 29

A4 EnvelopeThe size of the standard business envelope is 229mm x 305mm. The front remains empty.

Futura Lt, 6pt,Left Alligned



Miss Rumaisa Mughal43-10-G, Ground Floor, Block 6,

P.E.C.H.S, Karachi.

The design is in 30% black, extended till the centre of the envelope.

NAME:Futura Md, 12ptADDRESS:Futura Lt, 10pt(The text is centralized)

The width of the logo is 17.78mm


Miss Rumaisa Mughal43-10-G, Ground Floor, Block 6,

P.E.C.H.S, Karachi.

305m

m

190.5mm

30 31

Office FolderThe material used for the office file is card board. The back is same as the A4 envelope. The Pro Bar has been removed from the logo because of its small size.

The design is in 30% black, extended till the centre of the folder

The text box on the spine measures 15x161mm. It is centre aligned to the spine.

The text box has been centrally aligned with the folder base.

The width of the logo with the bounding box is 24mm

The width of th elogo is 47mm. The grid surrounding it is 12.7mm

305m

m

51m

m

36.5mm 254mm

127mm

32 33

www.seesam.biz

BookmarkThe logo on the bookmark instead of the ‘PRO’has the website mentioned below.

www.seesam.biz

The design is white, extended till the centre of the bookmark

The hole is centrally punched right after the 6.35mm margin

The Logo has been centralized with the base having margins of 6.25mm

The inversed logo in the corporote red has been set on fullscale around 6.35mm margins.

216m

m

76mm

34 35

36 37

The design is extended till the centre of the bookmark.

TemplateThe percentage of black for the design is 70 since the Power Point template is not for printing purposes and can be viewed only on screen.

The minimum size PRO logo (25.4x19mm) is aligned on 12.7mm margins.

CD CoverCD Covers are designed for data backup or show reel promotion. The percentage of black for the design on the cover is 70 because in this case it is the primary element and needs to be clear.

The design is extended till the bottom edge of the cover.

120mm

127mm

76mm



12.7mm width logo centralized with the CD Cover. All sides margin 6.35mm.

The PRO Bar is extended through out and 25.6mm logo with the bounding box is placed so that its one side touches the edge of CD and the other touches the PRO Bar.

Note: The bounding box is shown for measurement and is not part of the original design.

The text ‘PRO’ is aligned centrally with the other half of the Bar.

PRO Minimum size logo, width 25.6mm aligned to the bottom right of the cover. Margins 12.7mm.



3938

MugThe SeeSam design covers the mug and is set aligned horizontally by the rim. The logo position of the logo is also shown below.

The PRO Bar has been centrally assigned with the ‘clicker’ and extended midway followed by the SeeSam logo horizontally aligned with the Bar.

42 43

Pen

PRO Bar is extended midway.

44 45

Key Chain Flash DriveSeeSam has its own key chain for the promotion of the design house. SeeSam has its own exclusive Flash Drive for internal and external use.

Contact

Address 4310G Ground Floor, Block 6, P.E.C.H.S, Karachi

Phone(92 21) 430 1934-36

Websitewww.seesam.biz

[email protected]

4310G Ground Floor, Block 6, P.E.C.H.S, Karachitel: (92 21) 430 1934-36 fax: 021-5000242

www.seesam.biz

SeeSam Brand Manual

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