Seeo case study: finding success in nascent...
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Seeo case study: finding success in nascent markets Christopher Robinson Research Associate Energy and Infrastructure
Transcript of Seeo case study: finding success in nascent...
Seeocasestudy:findingsuccessinnascentmarkets
ChristopherRobinson
ResearchAssociate
EnergyandInfrastructure
Theautomotiveindustryispoisedforadramaticshiftinthewaywepowerourvehicles
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Massadoptionofelectrifiedvehicleshasbeenlimitedtohybrids,duetoexpensivebatteries
EVswerehypedtoosoon,andconsumerstypicallywereforcedtochoosebetweenpracticalrangeandprice
Forthefirsttimeever,consumerswillhavetheoptiontopurchaseaffordable,long-rangeEVs
2000’s
2010’s
2017
Solid-statebatteriesareseenbymanyasasuccessortoconventionalLi-ion
Advantages:safety,performance Solid-statebatteriesuseasolidelectrolyte,replacingtheflammableliquidsusedinconventionalLi-ion
Disadvantages:cost,manufacturing Crediblemass-manufacturingtechniqueshaveyettoemergeinthesolid-statespace,increasingcostsandpreventingscale-up
Avarietyoflargeincumbentsandstart-upsareinvestigatingsolid-statebatteriesasapotentialsuccessortoLi-ion
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Cathod
e
Ano
de
Solid
Electrolyte
– +
Li+ Li+
e-
Metalliccurrentcollector
Metalliccurrentcollector
e-
Seeo’sfoundationscanbetracedbacktoanaccidentaldiscoveryinagovernmentresearchlab
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Founded
Acquiredforundisclosedamount
Companymakeschemistryshifttoincreaseperformance
SamsungVenturesleadsnewroundoffunding
EarlyVentureCapitalFunding
Originalpatentsfiled
Residentialpilotproject
4MWhPilotLineinstalled
Seeo’sfoundationscanbetracedbacktoanaccidentaldiscoveryinagovernmentresearchlab
Seeofounditcouldaltertheelectrochemicalpropertiesofthepolymerusingnanostructuring,aprocessitpatentedin2006
OriginallyworkingonartificialmusclesbeforeLBNLresearchersrealizedthepolymer’selectrochemicalpropertiesweresuitableforabatteryelectrolyte
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SeeofoundersHanyEitouni,MohitSingh,andNitashBalsara
Imagecredit:LBNL
Asthecompanyreceivedmorefunding,itturneditsfocustocommercialization
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Founded
Acquiredforundisclosedamount
Originalpatentsfiled
Residentialpilotproject
Earlyventurecapitalfunding
4MWhPilotLineinstalled
Companymakeschemistryshifttoincreaseperformance
SamsungVenturesleadsnewroundoffunding
Seeoopensapilotmanufacturinglinein2011,demonstratingmanufacturingtechnique
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Seeo’scoatingmachineonthe4MWhpilotproductionline
Seeo’slargeformatcellsproducedattheHayward,CAfacility
Addressedkeytechnologicalhurdleslimitingcommercializationpotential
SunEdisonusedSeeo’sbatteriesinapilotinstallationofresidentialenergystorage
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Time-of-useshifting
BackupPower
DemandManagement
Leveragedgovernmentgrantstodeveloptechnologyandbusinesspartnerships
Afterinitialpilotanddemonstrationsuccess,sourcesofrevenuerundry
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0%
20%
40%
60%
80%
100%
Batterytypemarketshareintransportation
Li-ion AdvancedLi-ion Lithium-sulfur Solid-state
Demandforsolid-statebatteriesisnearlynon-existentcurrently…
…butthereisamulti-billiondollarlong-termopportunity
Scaledproductioncapabilitiesinanappropriatetimeframe
Assourcesofrevenuesrandry,thecompanywasacquiredbyamajortier1automotivesupplier
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Founded
Acquiredforundisclosedamount
Companymakeschemistryshifttoincreaseperformance
SamsungVenturesleadsnewroundoffunding
Earlyventurecapitalfunding
Originalpatentsfiled
Residentialpilotproject
4MWhPilotLineinstalled
Seeo’sacquisitionwasapositiveformostinvolvedinthedeal
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Winners
LosersNon-winners The
Investors
Seeo’sovercamepoormarkettimingwithabalancedapproachtodevelopment
Addressedkeytechnologicalhurdleslimitingcommercializationpotential
Leveragedgovernmentgrantstodeveloptechnologyandbusinesspartnerships
Scaledproductioncapabilitiesinanappropriatetimeframe
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Seeo’sovercamepoormarkettimingwithabalancedapproachtodevelopment
Addressedkeytechnologicalhurdleslimitingcommercializationpotential
Leveragedgovernmentgrantstodeveloptechnologyandbusinesspartnerships
Scaledproductioncapabilitiesinanappropriatetimeframe
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Seeo’sovercamepoormarkettimingwithabalancedapproachtodevelopment
Addressedkeytechnologicalhurdleslimitingcommercializationpotential
Leveragedgovernmentgrantstodeveloptechnologyandbusinesspartnerships
Scaledproductioncapabilitiesinanappropriatetimeframe
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Seeo’sovercamepoormarkettimingwithabalancedapproachtodevelopment
Addressedkeytechnologicalhurdleslimitingcommercializationpotential
Leveragedgovernmentgrantstodeveloptechnologyandbusinesspartnerships
Scaledproductioncapabilitiesinanappropriatetimeframe
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LuxResearchInc.100FranklinStreet,8thFloorBoston,MA02110USAPhone:+16175025300Fax:+16175025301www.luxresearchinc.com
Thankyou
ChristopherRobinsonResearchAssociatechristopher.robinson@luxresearchinc.com +18572845684
