Episode 1: Podcast and

SEO for niche markets

Interviewed expert: Taylor Pearson

- Business: Concierge Medicine Radio

- Marketing consulting for private physicians

- Best channel used: podcast

www.taylorpearson.me

- Use SEO if you’re new to the market

- Use SEO if your product is not normally

marketed online

- Don’t use SEO if you’re in an old-school,

online well-established market

Should you use SEO?

- Establish relationship with audience (high-

touch lead nurturing)

- Build trust and thought leadership

- Find partnerships

- Integrate with SEO through transcription

What podcast can do

- Results may not be realized before 24-26

months.

- It’s hard to get people back to the site after

they listen to an episode.

- Personality fit and publishing consistency.

The challenges of

podcasting

Content vs. Outbound

Content OutboundROI Slowly realize ROI but

you can drive ROI

constantly

Realize ROI faster but

the ROI is linear

Time 3-4 years After every campaign

Different channels at

different stages

- New business: in-person marketing (dinner,

coffee with prospects)

- Have one customer: referral, phone calls

- Have established products: SEO, adwords,

social media messaging (LinkedIn)

Listen to the full episode at

www.beachhead.io/podcast