Episode 2: How SEO fits into

other marketing channels

Our guest today: Chris Dietrich

- Whitehat SEO expert

- Works with e-commerce businesses and

technology companies

www.chrisdietrich.net

- Use SEO if you have already got high value,

in-depth content

- Don’t use SEO if you have instant cash flow

or short time frame

Should you use SEO?

- Increase website traffic through organic

searches

- Optimize search with targeted keywords

- Engage visitors with existing content

The Goals of SEO

- It takes time to get traction and success

with SEO.

- Companies underestimate the needed

amount of effort before starting.

- The outcome is uncertain.

The Challenges with SEO

SEO vs. PPC

SEO PPCKeyword You need to

determine your

keywords

Google displays ads

in a combination of

your selected

keyword

Goal Attract traffic and

conversion

Get data on the best

keywords for a SEO

campaign

Time 6-12 months 1-3 weeks

Cost High (including labor,

time and effort to

create content)

Less than $10k for B2B

companies

Complimentary channels

- PR, media coverage

- Social media

- Blogging, content marketing

- Guest appearance in blogs, podcasting

Listen to the full episode at

www.beachhead.io/podcast