Seeds for Success Workshops Katie L. Sternweis, Dunn County Agriculture Agent, Specializing in...
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![Page 1: Seeds for Success Workshops Katie L. Sternweis, Dunn County Agriculture Agent, Specializing in Economic Development Women in Agriculture Educator’s Conference.](https://reader035.fdocuments.in/reader035/viewer/2022062421/56649dab5503460f94a9a46c/html5/thumbnails/1.jpg)
Seeds for Success Workshops
Katie L. Sternweis, Dunn County Agriculture Agent, Specializing in Economic Development
Women in Agriculture Educator’s ConferenceMarch 28, 2012
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Wisconsin Local Food Network• The Wisconsin Local Food Network (WLFN) engages,
connects, and empowers local, regional, and state organizations and individuals to build sustainable, equitable, and resilient food systems.
• We envision vibrant local and regional food systems in Wisconsin that nourish the health and well-being of Wisconsin communities, conserve and enhance the natural resource base, and provide economic livelihood for a wide diversity of sustainable Wisconsin farmers and food businesses.
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Assessing the Need
• September 2010 – WLFN distributes survey to statewide network
• Three Priority Areas Identified1. Market Development 2. Infrastructure Development3. Producer Development
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Initial Steps
• January 2011 – Annual WLFN Summit• Group Discussion on Producer Development• Obstacles Identified
– Need for business development knowledge– Accessing and finding capital– Cost and clarity of regulations (license,
certification, etc.)
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Initial Steps
• Committee Formed– Brainstormed Potential Projects & Workshop Ideas– Applied for $2250 mini-grant available through WI
Local Food Network – Designed Seeds for Success workshops
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Seeds for Success workshops
• One Day Crash Course - “Planning and Financing Your Local Food Business”
• Two Main Subjects – Identified Obstacles from WLFN Summit– Developing and Writing Your Business Plan– Financing Options for Your Business
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Seeds for Success workshops
• November 2011• Three Locations throughout Wisconsin
– Western, Eastern and Central/Southern• Business Plans - One Main Speaker at all locations• Financing Options – Panel of Speakers
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Seeds for Success workshops
• “Business Plans – You Can Write One”– Carl Rainey, Wisconsin Department of Agriculture
Trade and Consumer Protection Economic Development Specialist
– 4 hour presentation, Q&A
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Seeds for Success workshops
• Financing Options – Panel of Speakers– USDA Rural Development– Grant Funding Opportunities– WI Women’s Initiative Corporation– Farm Service Agency– Bank, Credit Union and Farm Credit Services
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Participants
• 53 total at 3 locations• Mixed audience
– Producers who own a business– Producers looking to start a business– Represent organization which supports individuals
aiming to start business
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Seminar Evaluation
Fell Short Met Exceeded0
5
10
15
20
25
30
Seminar Expectations
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Seminar Evaluation
None; 7; 17%
Very Little; 12; 29%
A Little; 8; 20%
Some ; 12; 29%
A Lot; 2; 5%
Prior Knowledge of Business Plans
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Seminar Evaluation
Very Little; 1; 3%
A Little; 4; 10%
Some ; 21; 53%
A Lot; 14; 35%
Knowledge of Business Plans After
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Seminar Evaluation
None; 10; 24%
Very Little; 14; 34%
A Little; 7; 17%
Some ; 10; 24%
Prior Knowledge of Financial Options
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Seminar Evaluation
Very Little; 1; 3%
A Little; 5; 13%
Some ; 24; 62%
A Lot; 9; 23%
Knowledge of Financial Options After
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Seminar Evaluation
Pass along to other farmers
Expand my business
Figure out next steps
Write or revise a business plan
02468
1012141618
How will you use information gained?
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Follow Up Evaluation
• January 2012 - Zoomerang Online Survey• Key Indicators:
– Information Presented was Valuable– Some Put It To Use– Others Will Use in Future
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QUESTIONS?
THANK YOU!