@ballantine70

Custom-developed applications don’t work

(unless that’s what your business does for a

living)

(or it really, really gives you advantage over your competition)

What?

http://www.flickr.com/photos/lipkee/2762324521/

http://www.flickr.com/photos/zigazou76/3588289579/

http://www.flickr.com/photos/nathamanath/2685402886/

Why?

£

Rights

http://www.flickr.com/photos/lipkee/2762324521/

£

Rights

chasing requirements

good enough

(obligatory visual metaphor)

chasing requirements

good enough

(obligatory product shot)

3 takeaways

takeaway 1:startup as a specific

model to address bespoke needs

takeaway 2:opportunities: low-cost ticketing; media rights

marketplace

takeaway 3:big data: use to create

products or use to identify opportunities

@ballantine70