See 8 of the Most Effective Ad Campaigns on LinkedIn

MARKETING.LINKEDIN.COM

Citigroup: Engaging professional women through social platform

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Objectives

Products §  LinkedIn Managed Group §  LinkedIn Today special edition §  LinkedIn Polls

•  Reach professional women unique forum

•  Provide content to strengthen women’s financial futures

•  Elevate awareness of Citi brand

30,000+ members in the first 3 months

Results

FINANCIAL

18% week-over-week growth


Salesforce.com: Increasing follower engagement


Objectives

Products §  LinkedIn Targeted Status Updates

§  Directly target audiences through Company Pages

§  Engage followers and drive event attendance

§  Avoid message oversaturation

30% increase in engagement by followers

30% increase in amplification (sharing) of messages

SALES

Result

TOTAL FOLLOWERS: 11,000+


Cathay Pacific Airways: Targeting for brand awareness


Objectives

Products §  LinkedIn Sponsored

Polls §  LinkedIn Research §  LinkedIn

Recommendation Ads

§  Increase brand awareness among specific target groups

§  Promote new Chicago-Hong Kong route

70% of campaign audience planned to take 1+ business class flights in next 12 months

Result

TRAVEL

§  LinkedIn Display Ads §  LinkedIn Company

Page Status Updates

Target US-based members in groups related to business in Asia to drive relevancy and results

1,324 responses from three polls

TIMING: 9 MONTHS


Philips: Creating global communities


Objectives

Products §  LinkedIn Custom Groups §  LinkedIn Partner Messages §  LinkedIn Display Ads §  LinkedIn Polls

§  Position Philips as the thought leader in the healthcare industry

§  Build credibility & drive awareness among key audiences

50+ Net Promoter Score (a customer loyalty metric) generated from group, signifying high value

Established largest LinkedIn group dedicated to healthcare innovation with over 38,000 members and 4,400+ discussions

Result

HEALTHCARE


Microsoft: Building community to engage software developers


Objectives

Products §  LinkedIn Groups §  LinkedIn Group Ads

§  Engage the developer audience across Australia

§  Quickly build an engaged developer community

§  Advertise to developers outside of network

896 members joined the first month

32.87% CTR

SOFTWARE

Result

TOTAL MEMBERS: 2800+


Prudential Retirement: Building thought leadership


Objectives

Products §  LinkedIn Polls

§  Reach retirement plan participants and sponsors and create conversations

§  Use poll results to help guide product development

§  Build a reputation as an industry thought leader

11,000+ poll responses

230+ comments from LinkedIn members

FINANCIAL

Result

TIMING: 8 WEEKS


TIMING: 13 WEEKS

Chevron: Connecting with opinion leaders


Objectives §  Connect energy leaders around

the world for communication & learning

87% of group members are reading discussions

12,000+ membership and continued growth

ENERGY

Result

Products §  LinkedIn Custom

Group §  LinkedIn Display Ads §  LinkedIn Partner

Messages

§  LinkedIn Join Group Ads

§  LinkedIn Research


TOTAL MEMBERS: 7800+

HP UK: Changing brand perceptions


Objectives

Products §  Custom Group §  Join Group Ads

§  Raise awareness of products and services for SMBs

§  Engage directly with potential customers to change perceptions

20% more likely than non-group members to recommend HP to their colleagues

Result

TECHNOLOGY

75% of group members are regular visitors


Volkswagen India: Inspiring recommendations

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2,700 product recommendations in 30 days (exceeded goal by 400%)


Objectives

Products §  Company Page §  Recommendation Ads

§  Create brand awareness among working professionals in India

§  Build loyalty and aspiration §  Influence decision making

Result

AUTOMOBILE

See 8 of the Most Effective Ad Campaigns on LinkedIn

Business

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