Seducing Online Shoppers - Persuasive Marketing in eCommerce
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@RebeccaLTroth troth.me // iweb.co.uk Rebecca Troth Project Manager at iWeb, Magentoholic & Gin Infused Genius.
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Transcript of Seducing Online Shoppers - Persuasive Marketing in eCommerce
@RebeccaLTroth troth.me // iweb.co.uk
Rebecca TrothProject Manager at iWeb, Magentoholic & Gin Infused Genius.
@RebeccaLTroth troth.me // iweb.co.uk
Seducing Online Shoppers
The Magento Customer Journey
@RebeccaLTroth troth.me // iweb.co.uk
“Clever salesmanship can persuade you to buy things you don't really want.”- dictionary.cambridge.org
@RebeccaLTroth troth.me // iweb.co.uk
Myth: Persuaders convince us to do things we really don’t want to do.
@RebeccaLTroth troth.me // iweb.co.ukAbandoned Basket
< 20 minutes = 5.2%
< 1 hour = 4.5%
> 24 hours = 2.6%
@RebeccaLTroth troth.me // iweb.co.uk
Rebecca TrothAny easy & simple questions?e.g. What’s your favourite colour?